Managing yourreputation incyberspaceBy Nancy R. Cudis
Realities You  cannot control what people are  saying about you or your business. But  you can influence. You have 100 p...
Realities Negative reviews can be a nightmare if they appear prominently in search results. Fortunately, referrals from h...
Scenarios Customer   Jeff Jarvis of BuzzMachine  vs. Dell (2005) Musician Dave Caroll vs. United  Airlines (2009) Phili...
How do you manage yourreputation when everybody         is a critic?
The Basics Do  a vanity search of your business  name and see what comes up. And try  other related keywords. Study onli...
The Basics Start      with a professional website. Own your name on the social media. Respond to comments.  Do not arg...
What if a crisis happens?   Dont pretend a crisis isnt happening.   Admit your mistake and speak directly to    your cus...
Managing Your Reputation In Cyberspace
Managing Your Reputation In Cyberspace
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Managing Your Reputation In Cyberspace

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My report on managing reputation in cyberspace for my class on public relations campaigns

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Managing Your Reputation In Cyberspace

  1. 1. Managing yourreputation incyberspaceBy Nancy R. Cudis
  2. 2. Realities You cannot control what people are saying about you or your business. But you can influence. You have 100 percent control of the online story you create.
  3. 3. Realities Negative reviews can be a nightmare if they appear prominently in search results. Fortunately, referrals from happy clients are traditionally the best source of new business — and online forums are powerful word-of-mouth.
  4. 4. Scenarios Customer Jeff Jarvis of BuzzMachine vs. Dell (2005) Musician Dave Caroll vs. United Airlines (2009) Philippines officials Photoshop themselves into typhoon cleanup photo (2011)
  5. 5. How do you manage yourreputation when everybody is a critic?
  6. 6. The Basics Do a vanity search of your business name and see what comes up. And try other related keywords. Study online platforms that will work for the company. But make it quick. Know who the influencers are and where they are. Make ambassadors out of them for your brand.
  7. 7. The Basics Start with a professional website. Own your name on the social media. Respond to comments. Do not argue with the customer. Direct misinformed to your content. Remain diverse and don’t get stale. Engage in online communities. Promote.
  8. 8. What if a crisis happens? Dont pretend a crisis isnt happening. Admit your mistake and speak directly to your customers about how you will go back and fix things. Develop and democratize communication channels. Establish a crisis communication response team. Have a plan.

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