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Knight Soul of the Community:
What Attaches People to Where They Live and Why it Matters
A New Approach to Improving Commu...
Soul of the Community
• 3-year, 26-city Gallup study
• Funded by Knight Foundation
• Understand resident attachment to pla...
Soul of the Community
Has captured the attention
and interest of:
• News Media
• National Organizations
• Philanthropy
• C...
Survey Areas
A New Perspective
•  Economic & community vitality
•  Competitive advantage
•  Talent recruitment and retention
•  Residen...
What’s Attachment?
The psychological
connection of loyalty and
passion residents have
with the community in
which they liv...
Key Attachment Drivers
#1 Social Offerings
#2 Openness
#3 Aesthetics
Benefits to Increased
Attachment
•  Potential increase to local GDP
•  Less population reduction, more growth
•  Optimized...
Attachment to Place Matters in
Knight Communities
Local GDP Growth by Levels of Community Attachment
Correlation of Attach...
It Might Surprise
•  Economy/jobs not a main driver of attachment
•  Attachment in communities remained
unchanged during r...
Strengths- Weaknesses Map
National
Strengths- Weaknesses Map
Performance
(Mean Rating)
Importance
(CorrelationWithAttachment)
Detroit (MSA)
Putting SOTC to Work
Each community has critical
opportunities and they have strengths
•  Critical Opportunities – need at...
Final Take Away
Knowing how to improve community
vitality and economies by affecting key
drivers gives leadership a powerf...
Knight’s Role
1.  Create more informed and engaged
communities.
2.  Inspire renewed resident engagement.
3.  Spark new deb...
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The Livability Declaration - Paula Ellis, Vice President of Strategic Initiatives at the John S. and James L. Knight Foundation

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Transcript of "The Livability Declaration - Paula Ellis, Vice President of Strategic Initiatives at the John S. and James L. Knight Foundation"

  1. 1. Knight Soul of the Community: What Attaches People to Where They Live and Why it Matters A New Approach to Improving Communities Based on Gallup Research
  2. 2. Soul of the Community • 3-year, 26-city Gallup study • Funded by Knight Foundation • Understand resident attachment to place
  3. 3. Soul of the Community Has captured the attention and interest of: • News Media • National Organizations • Philanthropy • Community leaders and elected officials • Universities • Knight communities • Non-Knight communities
  4. 4. Survey Areas
  5. 5. A New Perspective •  Economic & community vitality •  Competitive advantage •  Talent recruitment and retention •  Resident attachment to community
  6. 6. What’s Attachment? The psychological connection of loyalty and passion residents have with the community in which they live.
  7. 7. Key Attachment Drivers #1 Social Offerings #2 Openness #3 Aesthetics
  8. 8. Benefits to Increased Attachment •  Potential increase to local GDP •  Less population reduction, more growth •  Optimized talent pool •  Higher resident satisfaction •  Friendlier, more livable communities
  9. 9. Attachment to Place Matters in Knight Communities Local GDP Growth by Levels of Community Attachment Correlation of Attachment and GDP Growth (02-06) = .431
  10. 10. It Might Surprise •  Economy/jobs not a main driver of attachment •  Attachment in communities remained unchanged during recession •  What attaches people differs very little from place to place
  11. 11. Strengths- Weaknesses Map National
  12. 12. Strengths- Weaknesses Map Performance (Mean Rating) Importance (CorrelationWithAttachment) Detroit (MSA)
  13. 13. Putting SOTC to Work Each community has critical opportunities and they have strengths •  Critical Opportunities – need attention •  Strengths – valuable assets
  14. 14. Final Take Away Knowing how to improve community vitality and economies by affecting key drivers gives leadership a powerful tool to create transformational change.
  15. 15. Knight’s Role 1.  Create more informed and engaged communities. 2.  Inspire renewed resident engagement. 3.  Spark new debates.
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