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Where do you want to develop? Site Trade Area A Market Size Population: 73,483 Households: 27,647 Market Buying Power Agg....
Same Area, Different Market Info Census 2000: KCMO District 3 Market Size Population: 73,483 Households: 27,647 Market Buy...
Census Problem <ul><li>Undercounts first year </li></ul><ul><li>Misses pockets of development in subsequent years </li></u...
Kansas City, KS <ul><li>Census 2000 Population: 146,866 </li></ul><ul><li>Census 2006 Estimate: 142,266 </li></ul><ul><li>...
Contrary Evidence <ul><li>New Building permits all time high over the last decade </li></ul><ul><li>Tremendous retail grow...
USPS 2008 Counts <ul><li>Residential nonvacant addresses for Wyandotte County: ~62,000 </li></ul><ul><li>Average Household...
The DRILLDOWN <ul><li>Social Compact, nonprofit funded by a coalition of Banks and retail companies to improve inner-city ...
The DRILLDOWN <ul><li>Asset Data Drives Urban Investment </li></ul><ul><li>Uncovers hidden market assets, like population,...
DrillDown Impact in Other Cities <ul><li>Houston – Results provide solid case for redevelopment of Gulfgate Mall and surro...
DrillDown: How Does It Work? <ul><li>Transactional data versus reported data </li></ul><ul><li>Use multiple 'layers' of da...
DrillDown: How Does It Work?
DrillDown: How Does It Work?
DrillDown: How Does It Work?
DrillDown: How Does It Work?
Sample of the Data Sets <ul><li>Credit Bureaus (3)‏ </li></ul><ul><li>MLS/Home Sales </li></ul><ul><li>Claritas Consumer  ...
 
 
District Map
Districts Overview <ul><li>Population : The DrillDown estimates show significant change in all Districts, the largest in  ...
Districts Overview <ul><li>Cash Economy: Large cash economy in Districts 3, 5 and 6. </li></ul><ul><li>Density is a critic...
 
 
 
DrillDown Package <ul><li>Additional Data – retail leakage, credit report penetration, vacancy rates </li></ul><ul><li>Mon...
DrillDown Cost <ul><li>Yearly cost: $20,000 </li></ul><ul><li>Match from Foundations and Corporate sponsors of $20,000 </l...
DrillDown Implementation <ul><li>Point Person from each CDC/corridor partner </li></ul><ul><li>Point Person from KCK </li>...
Questions? For More Information: Dan Melton, PhD, MPA KCUMA Coordinator [email_address] http://www.kcuma.org
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June 26 - Kansas City, Kansas Presentation

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  • Transcript of "June 26 - Kansas City, Kansas Presentation"

    1. 2. Where do you want to develop? Site Trade Area A Market Size Population: 73,483 Households: 27,647 Market Buying Power Agg. Neighborhood Income: $1.7 B Average Household Income: $46,000 Income per Acre: $71,000 Site Trade Area B Market Size Population: 85,826 Households: 27,647 Market Buying Power Agg. Neighborhood Income: $2.1 B Average Household Income: $51,000 Income per Acre: $102,000 Source: U.S. Census Bureau, 2000 and Social Compact Harlem DRILLDOWN, 2008
    2. 3. Same Area, Different Market Info Census 2000: KCMO District 3 Market Size Population: 73,483 Households: 27,647 Market Buying Power Agg. Neighborhood Income: $1.7 B Average Household Income: $46,000 Income per Acre: $71,000 DrillDown: KCMO District 3 Market Size Population: 85,826 Households: 27,647 Market Buying Power Agg. Neighborhood Income: $2.1 B Average Household Income: $51,000 Income per Acre: $102,000 Source: U.S. Census Bureau, 2000 and Social Compact Harlem DRILLDOWN, 2008
    3. 4. Census Problem <ul><li>Undercounts first year </li></ul><ul><li>Misses pockets of development in subsequent years </li></ul><ul><li>Updated data available only at the city level </li></ul>
    4. 5. Kansas City, KS <ul><li>Census 2000 Population: 146,866 </li></ul><ul><li>Census 2006 Estimate: 142,266 </li></ul><ul><li>Population decrease of -3%? </li></ul>
    5. 6. Contrary Evidence <ul><li>New Building permits all time high over the last decade </li></ul><ul><li>Tremendous retail growth in Western Part </li></ul><ul><li>Lowest home prices in the area </li></ul><ul><li>Influx of immigrants </li></ul>
    6. 7. USPS 2008 Counts <ul><li>Residential nonvacant addresses for Wyandotte County: ~62,000 </li></ul><ul><li>Average Household Size: ~2.6 </li></ul><ul><li>Rough Population Count: ~162,000 </li></ul><ul><li>Versus ~158,000 in 2000 </li></ul>
    7. 8. The DRILLDOWN <ul><li>Social Compact, nonprofit funded by a coalition of Banks and retail companies to improve inner-city marketability. </li></ul><ul><li>An estimate of the urban population using multiple data sources from federal, state & city levels </li></ul><ul><li>Transactional data: utility use, purchases, and property information. </li></ul>
    8. 9. The DRILLDOWN <ul><li>Asset Data Drives Urban Investment </li></ul><ul><li>Uncovers hidden market assets, like population, true purchasing power, and the informal economy </li></ul><ul><li>Backed by Brookings, ICSC, the Federal Reserve, top 100 marketing retail research departments. </li></ul><ul><li>Conducted in over 100 urban neighborhoods resulting in nearly one billion in investment </li></ul><ul><li>15 cities to date, three more coming on in 2008. www.socialcompact.org </li></ul>
    9. 10. DrillDown Impact in Other Cities <ul><li>Houston – Results provide solid case for redevelopment of Gulfgate Mall and surrounding area. </li></ul><ul><li>D.C. - Key to attracting Target and Giant to two urban neighborhoods. </li></ul><ul><li>Harlem – $1 billion in cash economy. Fleet setup two branches, 3 atms and a micro-lending facility. </li></ul><ul><li>Cleveland - $820 million cash economy results in KeyBank establishing new branches and strategy to increase banking in urban core neighborhoods. </li></ul>
    10. 11. DrillDown: How Does It Work? <ul><li>Transactional data versus reported data </li></ul><ul><li>Use multiple 'layers' of data </li></ul><ul><li>Overlay, one dataset may capture </li></ul>
    11. 12. DrillDown: How Does It Work?
    12. 13. DrillDown: How Does It Work?
    13. 14. DrillDown: How Does It Work?
    14. 15. DrillDown: How Does It Work?
    15. 16. Sample of the Data Sets <ul><li>Credit Bureaus (3)‏ </li></ul><ul><li>MLS/Home Sales </li></ul><ul><li>Claritas Consumer </li></ul><ul><li>BLS Cons Exp Rep </li></ul><ul><li>ESRI Business Ind. </li></ul><ul><li>IRS Records </li></ul><ul><li>USPS Records </li></ul><ul><li>Water/Electricity </li></ul><ul><li>Building Permits </li></ul><ul><li>Demolition Permits </li></ul><ul><li>Public Housing </li></ul><ul><li>Parcel Data </li></ul><ul><li>Tax Assessment </li></ul><ul><li>Payday/Banks/Retail </li></ul>
    16. 19. District Map
    17. 20. Districts Overview <ul><li>Population : The DrillDown estimates show significant change in all Districts, the largest in Districts 1, 3 and 5 </li></ul><ul><li>Income: Average household income is higher in all Districts, with large spikes in District 3 and 5 due to the informal or cash economy. </li></ul>
    18. 21. Districts Overview <ul><li>Cash Economy: Large cash economy in Districts 3, 5 and 6. </li></ul><ul><li>Density is a critical market asset in District 3 and 4, demonstrating the highest per acre purchasing power across the city. </li></ul>
    19. 25. DrillDown Package <ul><li>Additional Data – retail leakage, credit report penetration, vacancy rates </li></ul><ul><li>Monthly Webinars </li></ul><ul><li>Desktop Application - quick (SIMPLE) data access using google map platform </li></ul><ul><li>Custom reports with CDCs on a purchase/request basis for developers </li></ul><ul><li>6 month updates </li></ul>
    20. 26. DrillDown Cost <ul><li>Yearly cost: $20,000 </li></ul><ul><li>Match from Foundations and Corporate sponsors of $20,000 </li></ul><ul><li>Commitment for three to five years </li></ul>
    21. 27. DrillDown Implementation <ul><li>Point Person from each CDC/corridor partner </li></ul><ul><li>Point Person from KCK </li></ul><ul><li>October for Data </li></ul><ul><li>January for first report </li></ul>
    22. 28. Questions? For More Information: Dan Melton, PhD, MPA KCUMA Coordinator [email_address] http://www.kcuma.org
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