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Changeinbroadcastaudiencesince1998

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  • 1. Audience Insight  and Research Change in audience since 1998 Top 50 markets, NPR Newsmagazine stations, Total Week, Persons 12+ Primaries and  60% Election ‘08 Election ‘04 50% Iraq War Clinton  9/11 40% Impeachment  Hearings 30% Top markets switch  to PPM ratings to PPM ratings 20% The number of listeners to  NPR Newsmagazine stations  in the top markets has  10% increased by 51% since 1998 increased by 51% since 1998 0% Sp Su Fa Wi Sp Su Fa Wi Sp Su Fa Wi Sp Su Fa Wi Sp Su Fa Wi Sp Su Fa Wi Sp Su Fa Wi Sp Su Fa Wi Sp Su Fa Wi Sp Su Fa Wi Sp Su Fa Wi Sp Su Fa  98 98 98 99 99 99 99 00 00 00 00 01 01 01 01 02 02 02 02 03 03 03 03 04 04 04 04 05 05 05 05 06 06 06 06 07 07 07 07 08 08 08 08 09 09 09 09 ‐10% 10% Source:  Arbitron Maximi$er/PPM Analysis Tool, NPR Newsmagazine stations in the top 50 metros,  Persons 12+, Monday‐Sunday 6am‐12midnight