Preparing Market Segment Battle  MapbyNancy Pliska Robinson, Ph.D.<br />
Overview<br />
Reasons to Segment Market<br />
Market Segmentation Defined<br />
Identify & Link Need for Product or Service to Action<br />
5 Steps in Segmenting Market<br />
Criteria for Forming Segments<br />
Prepare Segmentation Battle Map<br />“The battle for the customer’s mind.”<br />
Implement Target by Positioning<br />Understand where customers “position” your product in the market.<br />
Summary<br />Reasons to Segment Market<br />Definition of Market Segmentation<br />Link Need to Action<br />5 Steps in Seg...
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Preparing Market Segment Battle Map

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Examination of issues related to market segmentation, the importance of linking need to action, and how to evaluate market segments with product grids or battle maps.

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Preparing Market Segment Battle Map

  1. 1. Preparing Market Segment Battle MapbyNancy Pliska Robinson, Ph.D.<br />
  2. 2. Overview<br />
  3. 3. Reasons to Segment Market<br />
  4. 4. Market Segmentation Defined<br />
  5. 5. Identify & Link Need for Product or Service to Action<br />
  6. 6. 5 Steps in Segmenting Market<br />
  7. 7. Criteria for Forming Segments<br />
  8. 8. Prepare Segmentation Battle Map<br />“The battle for the customer’s mind.”<br />
  9. 9. Implement Target by Positioning<br />Understand where customers “position” your product in the market.<br />
  10. 10. Summary<br />Reasons to Segment Market<br />Definition of Market Segmentation<br />Link Need to Action<br />5 Steps in Segmenting Market<br />Criteria in Forming Segments<br />How to Prepare Segmentation Battle Map<br />Implement Targeting by Positioning<br />All rights reserved. Robinson 360 2011.<br />

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