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GOStrategies Overview
GOStrategies Overview
GOStrategies Overview
GOStrategies Overview
GOStrategies Overview
GOStrategies Overview
GOStrategies Overview
GOStrategies Overview
GOStrategies Overview
GOStrategies Overview
GOStrategies Overview
GOStrategies Overview
GOStrategies Overview
GOStrategies Overview
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GOStrategies Overview

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Overview of GOStrategies\’ expertise, experience and product & service offering.

Overview of GOStrategies\’ expertise, experience and product & service offering.

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Transcript

  • 1. Be Strategic … Manage Strategically!
  • 2. Takeaway
    • Successful businesses manage strategically.
    • Strategic Management aligns the processes of ...
    • GOStrategies has the knowhow and the tools to help you achieve excellence in Strategic Management.
  • 3.
    • A consulting service practice founded by ... Norman Préfontaine .
    • Over 35 years in business and over 20 years of international expertise in:
      • Consulting & Skills Development in Strategic Management : Category & Brand orientation, Channel & Customer orientation, Strategic Planning, Department Planning, New Product Development, Team Performance, ...
      • Process Optimization : Strategic and Tactical Planning for Marketing, Sales, Customers, Departments, Service Teams, Project Management, New Product Development, ...
      • Expert Facilitation : functional & cross-functional teams, focus group moderating, in-depth interviewing.
    • Global network of partners to support large projects.
  • 4. Our Mission
    • To help our customers optimize the cycle of ...
    More on this later
  • 5. 30+ years of business experience Other Health Care Consumer Goods
  • 6. International Consulting Experience
  • 7. Concepts for Strategic Excellence
    • Strategic Management: To be in a constant state of strategic readiness.
    Strategic Orientation: One strategic & tactical planning that is applicable & adaptable to the whole organization. Portfolio Strategy: A multi-product approach for market leadership based on an understanding of ... ... Potential & Competitiveness: What is the Potential for our company? How Competitive are we? The OrientAction Grid ® is a registered trademark of Objexis Corporation 5. Key Performance Indicators (How will we measure our success?) 4. Strategies & Tactics (How will we get there?) 2. Key Business Issues (Where are we?) Mission (Who are we? What is our Purpose?) 3b. Value Proposition (What added value do we provide?) 3c. Objectives (Where do we want to be? When?) 1. Situation Analysis (What is the Competitive Domain? How is it trending?) 6. Performance Dashboard (Are we on track? Should we take corrective measures?)
  • 8. Strategic Management
    • PLAN
    • Situation Analysis
    • Key Business Issues
    • Strategic & Tactical Orientation
    • Financial Orientation
    • REVIEW
    • Key Performance Indicators
    • Performance Dashboard
    • Strategic & Tactical adjustments
    • GO (projects)
    • Initiate
    • Manage
    • Track
    • Post-Mortem
    Return to ... Concepts
  • 9. Strategic Management 5. Key Performance Indicators (How will we measure our success?) 4. Strategies & Tactics (How will we get there?) 2. Key Business Issues (Where are we?) 3a. Vision & Mission (Who are we? What is our Purpose?) 3b. Brand Positioning /Value Proposition (How do we wish our brand to be perceived? What added value do we bring?) 3c. Objectives (Where do we want to be? When?) 1. Situation Analysis (What is the Competitive Domain? How is it trending?) 6. Performance Dashboard (Are we on track? Should we take corrective measures?) Return to ... Concepts
  • 10. OrientAction Grid ® Strategic Product Portfolio Management A Return to ... Concepts The OrientAction Grid ® is a registered trademark of Objexis Corporation D C B
  • 11. Best Practice Planning Models
    • All GOStrategies planning models are based on the Strategic Management Process. They encompass strategic & tactical planning over a short & long term horizon. Models are customized to the needs & context of the customer.
    Marketing Planning: Encompasses Product Portfolio and Brand Planning. Customer Planning: Proactively manage your Customers, Key Accounts, Customer Segments and Channels. Organisational Planning: Align the activities of your company, division, business unit, department or team to one strategic vision. 5. Key Performance Indicators (How will we measure our success?) 4. Strategies & Tactics (How will we get there?) 2. Key Business Issues (Where are we?) 3a. Strategic Goal ( Where do we want to be?) 3b. Positioning (How do we wish to be perceived?) 1. Situation Analysis (What is the Competitive Domain? How is it trending?) 6. Performance Dashboard (Are we on track? Should we take corrective measures?)
  • 12. Best Practice Marketing Plan Return to ... Planning Models Contingency Plans Customer Segments (Segmentation & Profiling) Opportunity Investment Scenarios Competitor Profiles (Competitive War Games) Upside & Downside Key Performance Indicators (KPIs) Objectives (Sales, Marketing & Financial) Competitive Sets © (Product-based Segmentation & Profiling) Plan Assumptions Resource Reconciliation Positioning (Unique Selling/Value Proposition) Key Business Issues Project Post-Mortem Domain & Portfolio Diagnostic (Domain, Competition, Customers, Our Company) Profit & Loss Statement (1 to 5 years) Tactical Calendar Target Needs & Target Customers Competitive Advantage Brand Positioning Review (Brand Blueprint  ) Driving Forces (Historical Milestones & Key Trends) Spending Analysis Tactics (Per Strategy) Portfolio Orientation (OrientAction Grid  ) SWOT Brand Health Competitive Domain Sales & Revenue Forecasts (1 to 5 years) Strategies (Per Key Business Issue) Strategic Goal Lessons Learned Brand Portfolio 4. Financial Orientation 3. Strategic Orientation 2. KBIs (Key Business Issues) 1. Situation Analysis
  • 13. Example Strategic Models Competitive Sets Segmentation  : Leadership through product portfolio strategy! Product & Service Mapping: Which products & services most contribute to our value? New Product Imaging  : New products that beat the odds! Vision & Mission: Inspire & align your organization! Performance Scorecarding: Performance aligned to business strategies and tactics. Competitive War Games: Be the competition to beat the competition!
  • 14. Contact us … To Contact Us Click on the Card:

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