Headlines Assignments “Why isn’t anyone in Nebraska driving an electric pick-‐up truck?” by Bill Kelly, NET Nebraska “How the Worst Year Ever for Honeybees Limits What You Get to Eat,” by Vivian Goodman, WKSU “Ohio supplies the world with a high-‐demand product: Wooden carousels,” by M.L. Shultze, WKSU “As WaWs Towers crumble, researchers hatch a plan to keep it standing,” by Jenny Radelet, KCRW “Should Coloradans Water Their Lawns with Bath Water?” by Lesley McClurg, CPR 4
Web wri$ng Webiﬁed radio stories Web-‐na^ve storytelling 5
Compare ledes Radio: Most people over 50 think theyre likely to be healthier and more ac^ve in re^rement than their parents were. Thats what people said in a poll conducted by NPR, the Robert Wood Johnson Founda^on and the Harvard School of Public Health. But people may be wrong. Some experts worry that the genera^on now approaching re^rement may actually be less healthy in old age and that could have serious ﬁnancial consequences for the na^on as a whole. NPRs Julie Rovner reports. JULIE ROVNER: If you want to see what it means to live a long and ac^ve life, look no further than the rec room at the Greenspring Village Re^rement Community in Springﬁeld, Virginia. (SOUNDBITE OF VIDEO GAME) ROVNER: This is the Wii bowling compe^^on for the Northern Virginia Senior Olympics. Up now, the 80 to 99 age group. Given these compe^tors age, organizers are making a few accommoda^ons.
Compare ledes Web: Most baby boomers say theyre planning on an ac^ve and healthy re^rement, according to a new poll conducted by NPR, the Robert Wood Johnson Founda^on and the Harvard School of Public Health. And, in a switch from earlier years, more than two-‐ thirds recognize the threat of long-‐term care expenses to their ﬁnancial futures. But some experts worry that when it comes to their health, boomers are s^ll woefully unprepared — or worse, in denial. "The mismatch between how people think the next 10 to 15 years is going to go and what current re^rees experience is something thats very consistent," says Jeﬀ Goldsmith, a health care futurist and author of The Long Baby Boom: An Op2mis2c Vision for a Graying Genera2on, a book about aging baby boomers. "There is no ques^on that one dis^nguishing feature of our genera^on is this extraordinary, almost gene^c op^mism. And the poll results look to me like a lot of that op^mism was drawn from a deep well of self-‐delusion."
Five Diﬀerences: Web vs. Radio Wri$ng 1. Get to the point, tell me why it’s important 2. Grammar and spelling are important 3. You can say it beWer than your source, summarize 4. Details – this proves you know what you’re talking about 5. Headlines maWer A LOT 22
Looking Ahead Not all radio stories are meant to be web stories Try wri^ng web text ﬁrst – it can even make your broadcast story beWer If you’re not breaking news, what are you adding that will dis^nguish your story 23
WEB-‐NATIVE STORYTELLING 7 ways to be na$ve 24
Web Checklist (must hit at least 2) 1. Is it ^mely? (Are we ahead of others?) 2. Are you adding something NEW to a known story? 3. Does it have a unique angle or perspec^ve? 4. Does it ask users to take ac^on or express an opinion? 5. Is it shareable? (Would YOU share it?) 6. Does it celebrate an idea, person or place? 35