Your SlideShare is downloading. ×
0
9 Types of Local StoriesThat Cause EngagementMarch 2013
Previously on #NPRKnight…-The importance of headlines-Web writing-Your daily workflow Visual Storytelling-Finding images, ...
#NPRKnight Highlights            Briana O’Higgins, KMUW
#NPRKnight Highlights
#NPRKnight Highlights
#NPRKnight Highlights
#NPRKnight social media-Distribution: Sharing your stories as a stationor an individual.-Reporting: Finding story ideas fr...
What is it about certain localstories that make them more   engaging than others?
9 Types of Local Stories         That Cause Engagement• These nine categories are the result of an  analysis of content ov...
9 Types of Local     Stories   That Cause  Engagement
Place Explainers
Place Explainers           Facebook stats           Shares: 188           Likes: 277           Comments: 73           “Bec...
Place Explainers           Facebook stats           Shares: 80           Likes: 114           Comments: 58          “Sun, ...
Crowd Pleasers
Crowd Pleasers         Facebook stats         Shares: 334         Likes: 564         Comments: 63          “Go          Se...
Crowd Pleasers         Facebook stats         Shares: 25         Likes: 76         Comments: 7          “Way to          g...
Curiosity Stimulators
Curiosity Stimulators             Facebook stats             Shares: 109             Likes: 105             Comments: 13  ...
Curiosity Stimulators             Facebook stats             Shares: 249             Likes: 364             Comments: 68  ...
News Explainers          Facebook stats          Shares: 556          Likes: 316          Comments: 20          “This is a...
News Explainers          Facebook stats          Shares: 233          Likes: 184          Comments: 31         “Explaining...
Major Breaking    News
Major Breaking News             Facebook stats             Shares: 87             Likes: 17             Comments: 24      ...
Major Breaking News            Facebook stats            Shares: 543            Likes: 298            Comments: 45        ...
Feel-Good Smilers
Feel-Good Smilers           Facebook stats           Shares: 123           Likes: 289           Comments: 7           “Aww...
Feel-Good Smilers           Facebook stats           Shares: 238           Likes: 245           Comments: 25           “no...
Topical Buzzers
Topical Buzzers          Facebook stats          Shares: 110          Likes: 479          Comments: 40           “Good job...
Topical Buzzers          Facebook stats          Shares: 37          Likes: 131          Comments: 8          “I have neve...
ProvocativeControversies
ProvocativeControversies stats          Facebook          Shares: 60          Likes: 33          Comments: 94           “I...
ProvocativeControversies stats          Facebook          Shares: 41          Likes: 20          Comments: 43           “T...
Awe-Inspiring  Visuals
Awe-Inspiring Visuals             Facebook stats             Shares: 67             Likes: 214             Comments: 21   ...
Awe-Inspiring Visuals              Facebook stats              Shares: 202              Likes: 160              Comments: ...
Major Breaking News                     Crowd Pleasers                     Feel-Good SmilersCuriosity Stimulators         ...
Find More Here: http://bit.ly/9-types
Major Breaking News                     Crowd Pleasers                     Feel-Good SmilersCuriosity Stimulators         ...
Major Breaking News                     Crowd Pleasers                     Feel-Good SmilersCuriosity Stimulators         ...
Major Breaking News                     Crowd Pleasers                     Feel-Good SmilersCuriosity Stimulators         ...
Major Breaking News                     Crowd Pleasers                     Feel-Good SmilersCuriosity Stimulators         ...
Major Breaking News                     Crowd Pleasers                     Feel-Good SmilersCuriosity Stimulators         ...
This week’s assignment Pick one real local story andwrite a headline that is one of the 9 types of stories. If youcan, try...
Find More Here: http://bit.ly/9-types
Questions?    Photos Courtesy of Creative Commons Flickr users: Gold41, Dianax, Nirufe, Roeyahram, inaction, Daves-F-    S...
What Types of Local Stories Cause Engagement?
Upcoming SlideShare
Loading in...5
×

What Types of Local Stories Cause Engagement?

218

Published on

What Types of Local Stories Cause Engagement?

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
218
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "What Types of Local Stories Cause Engagement?"

  1. 1. 9 Types of Local StoriesThat Cause EngagementMarch 2013
  2. 2. Previously on #NPRKnight…-The importance of headlines-Web writing-Your daily workflow Visual Storytelling-Finding images, videos and stories-Your Facebook page-Identifying and tracking yourcommunity
  3. 3. #NPRKnight Highlights Briana O’Higgins, KMUW
  4. 4. #NPRKnight Highlights
  5. 5. #NPRKnight Highlights
  6. 6. #NPRKnight Highlights
  7. 7. #NPRKnight social media-Distribution: Sharing your stories as a stationor an individual.-Reporting: Finding story ideas from yoursocial media community.-Creation: Creating stories that people willshare.
  8. 8. What is it about certain localstories that make them more engaging than others?
  9. 9. 9 Types of Local Stories That Cause Engagement• These nine categories are the result of an analysis of content over a three-month period.• There is overlap – some local stories live in multiple categories.• Headlines, local relevancy and digital commitment all play roles in engaging content.
  10. 10. 9 Types of Local Stories That Cause Engagement
  11. 11. Place Explainers
  12. 12. Place Explainers Facebook stats Shares: 188 Likes: 277 Comments: 73 “Because dogs will never ask you for $300 designer jeans.” KPLU
  13. 13. Place Explainers Facebook stats Shares: 80 Likes: 114 Comments: 58 “Sun, affordable housing (compared to Brooklyn, NY), and UT” KUT
  14. 14. Crowd Pleasers
  15. 15. Crowd Pleasers Facebook stats Shares: 334 Likes: 564 Comments: 63 “Go Seattle!” KPLU
  16. 16. Crowd Pleasers Facebook stats Shares: 25 Likes: 76 Comments: 7 “Way to go CA” KQED
  17. 17. Curiosity Stimulators
  18. 18. Curiosity Stimulators Facebook stats Shares: 109 Likes: 105 Comments: 13 “WOAH and where? SOMERVILLE ” WBUR
  19. 19. Curiosity Stimulators Facebook stats Shares: 249 Likes: 364 Comments: 68 “We live in a strange strange town” KPLU
  20. 20. News Explainers Facebook stats Shares: 556 Likes: 316 Comments: 20 “This is a great help in explaining the proposals…” KQED
  21. 21. News Explainers Facebook stats Shares: 233 Likes: 184 Comments: 31 “Explaining SFs natural air conditioning...” KQED
  22. 22. Major Breaking News
  23. 23. Major Breaking News Facebook stats Shares: 87 Likes: 17 Comments: 24 “4 blocks from my work. Really makes you think about a lot.” KPLU
  24. 24. Major Breaking News Facebook stats Shares: 543 Likes: 298 Comments: 45 “The wind is gradually intensifying here in Lowell. Very scary.” WBUR
  25. 25. Feel-Good Smilers
  26. 26. Feel-Good Smilers Facebook stats Shares: 123 Likes: 289 Comments: 7 “Awwww!” KPLU
  27. 27. Feel-Good Smilers Facebook stats Shares: 238 Likes: 245 Comments: 25 “nom nom nom nom nom” WBUR
  28. 28. Topical Buzzers
  29. 29. Topical Buzzers Facebook stats Shares: 110 Likes: 479 Comments: 40 “Good job, Mayor Menino!” WBUR
  30. 30. Topical Buzzers Facebook stats Shares: 37 Likes: 131 Comments: 8 “I have never seen the market so packed!” KPLU
  31. 31. ProvocativeControversies
  32. 32. ProvocativeControversies stats Facebook Shares: 60 Likes: 33 Comments: 94 “I feel enraged...” KPLU
  33. 33. ProvocativeControversies stats Facebook Shares: 41 Likes: 20 Comments: 43 “This is just disgusting, and dangerous … This is sick.” KUT
  34. 34. Awe-Inspiring Visuals
  35. 35. Awe-Inspiring Visuals Facebook stats Shares: 67 Likes: 214 Comments: 21 “so cool!!!!” KPCC
  36. 36. Awe-Inspiring Visuals Facebook stats Shares: 202 Likes: 160 Comments: 11 “This is strangely mesmerizing. Worth a watch for sure.” KPLU
  37. 37. Major Breaking News Crowd Pleasers Feel-Good SmilersCuriosity Stimulators News Explainers Topical Buzzers The 9 Types of Local Stories That Cause Engagement Place Explainers Provocative Controversies Awe-Inspiring Visuals
  38. 38. Find More Here: http://bit.ly/9-types
  39. 39. Major Breaking News Crowd Pleasers Feel-Good SmilersCuriosity Stimulators News Explainers Topical Buzzers The story: A storm is headed toward Boston Place Explainers Provocative Controversies Awe-Inspiring Visuals
  40. 40. Major Breaking News Crowd Pleasers Feel-Good SmilersCuriosity Stimulators News Explainers Topical Buzzers The 5 worst storms in Boston history Place Explainers Provocative Controversies Awe-Inspiring Visuals
  41. 41. Major Breaking News Crowd Pleasers Feel-Good SmilersCuriosity Stimulators News Explainers Topical Buzzers Everything you need to know about the storm hitting Boston Place Explainers Provocative Controversies Awe-Inspiring Visuals
  42. 42. Major Breaking News Crowd Pleasers Feel-Good SmilersCuriosity Stimulators News Explainers Topical Buzzers 10 breathtaking photos of the storm in Boston Place Explainers Provocative Controversies Awe-Inspiring Visuals
  43. 43. Major Breaking News Crowd Pleasers Feel-Good SmilersCuriosity Stimulators News Explainers Topical Buzzers Now you go: Your state has passed a 10 cent bag tax Place Explainers Provocative Controversies Awe-Inspiring Visuals
  44. 44. This week’s assignment Pick one real local story andwrite a headline that is one of the 9 types of stories. If youcan, try to do this assignmentwith your story idea from week 2 of social media training.E-mail it to: dseditorial@npr.org
  45. 45. Find More Here: http://bit.ly/9-types
  46. 46. Questions? Photos Courtesy of Creative Commons Flickr users: Gold41, Dianax, Nirufe, Roeyahram, inaction, Daves-F- Stop, DennisBarnes, Sprochello, Cessums, byronv2
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×