What Types of Local Stories Cause Engagement?
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What Types of Local Stories Cause Engagement?

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What Types of Local Stories Cause Engagement?

What Types of Local Stories Cause Engagement?

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    What Types of Local Stories Cause Engagement? What Types of Local Stories Cause Engagement? Presentation Transcript

    • 9 Types of Local StoriesThat Cause EngagementMarch 2013
    • Previously on #NPRKnight…-The importance of headlines-Web writing-Your daily workflow Visual Storytelling-Finding images, videos and stories-Your Facebook page-Identifying and tracking yourcommunity
    • #NPRKnight Highlights Briana O’Higgins, KMUW
    • #NPRKnight Highlights
    • #NPRKnight Highlights
    • #NPRKnight Highlights
    • #NPRKnight social media-Distribution: Sharing your stories as a stationor an individual.-Reporting: Finding story ideas from yoursocial media community.-Creation: Creating stories that people willshare.
    • What is it about certain localstories that make them more engaging than others?
    • 9 Types of Local Stories That Cause Engagement• These nine categories are the result of an analysis of content over a three-month period.• There is overlap – some local stories live in multiple categories.• Headlines, local relevancy and digital commitment all play roles in engaging content.
    • 9 Types of Local Stories That Cause Engagement
    • Place Explainers
    • Place Explainers Facebook stats Shares: 188 Likes: 277 Comments: 73 “Because dogs will never ask you for $300 designer jeans.” KPLU
    • Place Explainers Facebook stats Shares: 80 Likes: 114 Comments: 58 “Sun, affordable housing (compared to Brooklyn, NY), and UT” KUT
    • Crowd Pleasers
    • Crowd Pleasers Facebook stats Shares: 334 Likes: 564 Comments: 63 “Go Seattle!” KPLU
    • Crowd Pleasers Facebook stats Shares: 25 Likes: 76 Comments: 7 “Way to go CA” KQED
    • Curiosity Stimulators
    • Curiosity Stimulators Facebook stats Shares: 109 Likes: 105 Comments: 13 “WOAH and where? SOMERVILLE ” WBUR
    • Curiosity Stimulators Facebook stats Shares: 249 Likes: 364 Comments: 68 “We live in a strange strange town” KPLU
    • News Explainers Facebook stats Shares: 556 Likes: 316 Comments: 20 “This is a great help in explaining the proposals…” KQED
    • News Explainers Facebook stats Shares: 233 Likes: 184 Comments: 31 “Explaining SFs natural air conditioning...” KQED
    • Major Breaking News
    • Major Breaking News Facebook stats Shares: 87 Likes: 17 Comments: 24 “4 blocks from my work. Really makes you think about a lot.” KPLU
    • Major Breaking News Facebook stats Shares: 543 Likes: 298 Comments: 45 “The wind is gradually intensifying here in Lowell. Very scary.” WBUR
    • Feel-Good Smilers
    • Feel-Good Smilers Facebook stats Shares: 123 Likes: 289 Comments: 7 “Awwww!” KPLU
    • Feel-Good Smilers Facebook stats Shares: 238 Likes: 245 Comments: 25 “nom nom nom nom nom” WBUR
    • Topical Buzzers
    • Topical Buzzers Facebook stats Shares: 110 Likes: 479 Comments: 40 “Good job, Mayor Menino!” WBUR
    • Topical Buzzers Facebook stats Shares: 37 Likes: 131 Comments: 8 “I have never seen the market so packed!” KPLU
    • ProvocativeControversies
    • ProvocativeControversies stats Facebook Shares: 60 Likes: 33 Comments: 94 “I feel enraged...” KPLU
    • ProvocativeControversies stats Facebook Shares: 41 Likes: 20 Comments: 43 “This is just disgusting, and dangerous … This is sick.” KUT
    • Awe-Inspiring Visuals
    • Awe-Inspiring Visuals Facebook stats Shares: 67 Likes: 214 Comments: 21 “so cool!!!!” KPCC
    • Awe-Inspiring Visuals Facebook stats Shares: 202 Likes: 160 Comments: 11 “This is strangely mesmerizing. Worth a watch for sure.” KPLU
    • Major Breaking News Crowd Pleasers Feel-Good SmilersCuriosity Stimulators News Explainers Topical Buzzers The 9 Types of Local Stories That Cause Engagement Place Explainers Provocative Controversies Awe-Inspiring Visuals
    • Find More Here: http://bit.ly/9-types
    • Major Breaking News Crowd Pleasers Feel-Good SmilersCuriosity Stimulators News Explainers Topical Buzzers The story: A storm is headed toward Boston Place Explainers Provocative Controversies Awe-Inspiring Visuals
    • Major Breaking News Crowd Pleasers Feel-Good SmilersCuriosity Stimulators News Explainers Topical Buzzers The 5 worst storms in Boston history Place Explainers Provocative Controversies Awe-Inspiring Visuals
    • Major Breaking News Crowd Pleasers Feel-Good SmilersCuriosity Stimulators News Explainers Topical Buzzers Everything you need to know about the storm hitting Boston Place Explainers Provocative Controversies Awe-Inspiring Visuals
    • Major Breaking News Crowd Pleasers Feel-Good SmilersCuriosity Stimulators News Explainers Topical Buzzers 10 breathtaking photos of the storm in Boston Place Explainers Provocative Controversies Awe-Inspiring Visuals
    • Major Breaking News Crowd Pleasers Feel-Good SmilersCuriosity Stimulators News Explainers Topical Buzzers Now you go: Your state has passed a 10 cent bag tax Place Explainers Provocative Controversies Awe-Inspiring Visuals
    • This week’s assignment Pick one real local story andwrite a headline that is one of the 9 types of stories. If youcan, try to do this assignmentwith your story idea from week 2 of social media training.E-mail it to: dseditorial@npr.org
    • Find More Here: http://bit.ly/9-types
    • Questions? Photos Courtesy of Creative Commons Flickr users: Gold41, Dianax, Nirufe, Roeyahram, inaction, Daves-F- Stop, DennisBarnes, Sprochello, Cessums, byronv2