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Web writing & original web storytelling
Web writing & original web storytelling
Web writing & original web storytelling
Web writing & original web storytelling
Web writing & original web storytelling
Web writing & original web storytelling
Web writing & original web storytelling
Web writing & original web storytelling
Web writing & original web storytelling
Web writing & original web storytelling
Web writing & original web storytelling
Web writing & original web storytelling
Web writing & original web storytelling
Web writing & original web storytelling
Web writing & original web storytelling
Web writing & original web storytelling
Web writing & original web storytelling
Web writing & original web storytelling
Web writing & original web storytelling
Web writing & original web storytelling
Web writing & original web storytelling
Web writing & original web storytelling
Web writing & original web storytelling
Web writing & original web storytelling
Web writing & original web storytelling
Web writing & original web storytelling
Web writing & original web storytelling
Web writing & original web storytelling
Web writing & original web storytelling
Web writing & original web storytelling
Web writing & original web storytelling
Web writing & original web storytelling
Web writing & original web storytelling
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Web writing & original web storytelling

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slides from Kim Perry's Web Writing session

slides from Kim Perry's Web Writing session

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  • 1. Web Writing & Web Original Storytelling Oct. 2, 2012 Kim Perry, Digital News TrainingKim Perry | Digital News Training | 202.513.2424 | kperry@npr.org
  • 2. Why text? 2
  • 3. Online News Cycle 3
  • 4. Frequency 4
  • 5. Visual Medium 5
  • 6. What doesn’t work… 6
  • 7. What doesn’t work… 7
  • 8. What works… 8
  • 9. What works… 9
  • 10. Story structure What’s the purpose of the story? Get to it quickly. Why does it matter? Give me context. 10
  • 11. WEBIFYING RADIO SCRIPTS 11
  • 12. Webifying 12
  • 13. 13
  • 14. Compare: Introductions or ledes “Is bottled water better for you than tap? Or should you choose vitamin-enriched water over sparkling? Experts say, skip it all. None of these products are likely to make you any healthier. Below, we look at five major myths about the benefits of drinking water. But first, how do you know if youre drinking enough water? Experts say theres an easy way to judge. If youre not thirsty, youre fluid intake is likely "just right." 14Kim Perry | Digital Trainer | 202.513.2424 | kperry@npr.org
  • 15. Five Differences: Web vs. Radio Writing1. The journey isn’t as important as the ending – so give me that first2. I will judge you for poor grammar and spelling (including names)3. You can say it better than your source, summarize4. Multiple ideas in one story won’t confuse me – I can reread5. Details, details, details – this proves you know what you’re talking about 15
  • 16. Looking Ahead1. Not all radio stories are meant to be web stories2. Try writing web text first3. Consider what your audience already knows and what you’re adding to the story4. Conversational language speaks to your strengths 16
  • 17. WEB ORIGINAL STORYTELLING 7 ways to signal webbiness 17
  • 18. 1. Create web-only stories 18
  • 19. 2. Link out to relevant material 19
  • 20. 3. Embed content 20
  • 21. 4. Update stories 21
  • 22. 4. Be a curator 22
  • 23. 5. Make it easy 23
  • 24. 6. Let the format fit the story 24
  • 25. 7. Listen & respond to your audience 25
  • 26. CASE STUDY: KPLU 26
  • 27. Web Checklist (must hit at least 2)1. Is it timely? (Are we ahead of others?)2. Are you adding something NEW to a known story?3. Does it have a unique angle or perspective?4. Does it ask users to take action or express an opinion?5. Is it shareable? (Would YOU share it?)6. Does it celebrate an idea, person or place? 27
  • 28. Radio stories treated differently online
  • 29. Broadcast first Web firstWeb days later Broadcast week later
  • 30. Web to Air 30
  • 31. What to ask…1. What’s next?2. Who are the key players?3. How did we get to this point?4. Why does this matter? 31
  • 32. Questions 32
  • 33. Assignment 1. Webify a radio story 2. Write a web-original story (before writing radio story)Please send assignments to dseditorial@npr.orgDeadline: COB ThursdaySubject: (YOUR STATION) web writingExample: KERA web writing 33

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