9 Types of Local Stories That Cause Engagement

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9 Types of Local Stories That Cause Engagement

  1. 1. 9 Types of Local Stories That Cause Engagement July 2013
  2. 2. Go here to learn more: http://n.pr/16X1ATI Twitter contest ends Friday
  3. 3. -Getting to know your audience with analytics -Headline writing -Web writing -Your daily workflow -Visual storytelling -Finding images, videos and stories you need -Making the most of Facebook. -Identifying and tracking your community Previously on #NPRKnight…
  4. 4. #NPRKnight Highlights Scott Graf, Boise State Public Radio
  5. 5. -Distribution: Sharing your stories as a station or an individual. -Reporting: Finding story ideas from your social media community. -Creation: Creating stories that people will share. #NPRKnight social media
  6. 6. The Local Stories Project n.pr/thelocalstoriesproje ct
  7. 7. What makes a local story shareable?
  8. 8. 9 Types of Local Stories That Cause Engagement
  9. 9. Place Explainers
  10. 10. Place Explainers “Sun, affordable housing (compared to Brooklyn, NY), and UT”
  11. 11. Crowd Pleasers
  12. 12. Crowd Pleasers “Go Seattle!”
  13. 13. Curiosity Stimulators
  14. 14. Curiosity Stimulators “WOAH and where? SOMERVILL E”
  15. 15. News Explainers “This is a great help in explaining the proposals…”
  16. 16. Major Breaking News
  17. 17. Major Breaking News “4 blocks from my work. Really makes you think about a lot.”
  18. 18. Feel-Good Smilers
  19. 19. Feel-Good Smilers “Glad to see you're still keeping it weird, Austin.”
  20. 20. Topical Buzzers
  21. 21. Topical Buzzers “Good job, Mayor Menino!”
  22. 22. Provocative Controversies
  23. 23. Provocative Controversies “I feel enraged... ”
  24. 24. Awe-Inspiring Visuals
  25. 25. Awe-Inspiring Visuals “Beautiful. ”
  26. 26. The 9 Types of Local Stories That Cause Engagement Place Explainers Crowd Pleasers Curiosity Stimulators News Explainers Major Breaking News Feel-Good Smilers Topical Buzzers Provocative Controversies Awe-Inspiring Visuals
  27. 27. Find the 9 Types Here:n.pr/9-types
  28. 28. The story: A storm is headed toward DC Place Explainers Crowd Pleasers Curiosity Stimulators News Explainers Major Breaking News Feel-Good Smilers Topical Buzzers Provocative Controversies Awe-Inspiring Visuals
  29. 29. The 5 worst storms in DC history Place Explainers Crowd Pleasers Curiosity Stimulators News Explainers Major Breaking News Feel-Good Smilers Topical Buzzers Provocative Controversies Awe-Inspiring Visuals
  30. 30. Everything you need to know about the storm hitting DC Place Explainers Crowd Pleasers Curiosity Stimulators News Explainers Major Breaking News Feel-Good Smilers Topical Buzzers Provocative Controversies Awe-Inspiring Visuals
  31. 31. 10 breathtaking photos of the storm in DC Place Explainers Crowd Pleasers Curiosity Stimulators News Explainers Major Breaking News Feel-Good Smilers Topical Buzzers Provocative Controversies Awe-Inspiring Visuals
  32. 32. Now you go: Your state has passed a 10 cent bag tax Place Explainers Crowd Pleasers Curiosity Stimulators News Explainers Major Breaking News Feel-Good Smilers Topical Buzzers Provocative Controversies Awe-Inspiring Visuals
  33. 33. This week’s assignment Pick one real local story and write a headline that is one of the 9 types of stories. E-mail it to: dseditorial@npr.org Due end of day Thursday
  34. 34. Find the 9 Types Here:n.pr/9-types

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