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Why	
  You	
  Should	
  Be	
  on	
  Reddit*	
  
(like	
  WAMU	
  and	
  KBIA)	
  
Chris	
  Chester,	
  WAMU	
  
Sco1	
  Pham,	
  KBIA	
  
Ki-­‐Min	
  Sung,	
  NPR	
  DS	
  

*Reddit	
  is	
  a	
  social	
  news	
  and	
  entertainment	
  site	
  where	
  users	
  submit	
  content	
  such	
  as	
  links	
  and	
  photos;	
  
other	
  users	
  then	
  comment	
  and/or	
  vote	
  the	
  submission	
  up	
  or	
  down,	
  which	
  is	
  used	
  to	
  rank	
  the	
  post	
  on	
  
the	
  site's	
  pages	
  and	
  front	
  page.	
  Reddit	
  is	
  made-­‐up	
  of	
  subreddits,	
  which	
  are	
  communi>es	
  of	
  interests	
  
created	
  by	
  users.	
  Video	
  explainer	
  for	
  more	
  hBp://bit.ly/HzmxhL	
  
Chris	
  Chester	
  
Web	
  producer	
  
WAMU	
  

2	
  
Workflow	
  

3	
  
How	
  WAMU	
  uses	
  Reddit	
  
Source	
  
  Foster	
  discussions	
  
  Forum	
  for	
  shareable	
  stories	
  
  Accounts	
  (personal	
  vs.	
  staKon)	
  
 

4	
  
WAMU	
  	
  Reddit	
  

5	
  
6	
  
7	
  
8	
  
9	
  
Reddit	
  	
  WAMU	
  

10	
  
11	
  
12	
  
Reddit	
  	
  WAMU	
  	
  Reddit	
  

13	
  
14	
  
15	
  
Reddit	
  	
  WAMU	
  	
  Reddit	
  

16	
  
Chris	
  Chester’s	
  ReddiqueCe	
  Dps 	
  	
  
Don't	
  promote,	
  parKcipate.	
  
  Read	
  the	
  rules	
  of	
  the	
  sub-­‐reddit	
  you	
  post	
  in,	
  and	
  adhere	
  
to	
  them.	
  
  Only	
  post	
  original	
  content.	
  
  Make	
  sure	
  to	
  acknowledge	
  Reddit	
  when	
  you	
  use	
  it	
  as	
  a	
  
source.	
  
 

17	
  
ScoC	
  Pham	
  
Digital	
  Content	
  Director	
  
KBIA	
  

18	
  
Workflow	
  

19	
  
How	
  KBIA	
  uses	
  Reddit	
  
Source	
  
  Foster	
  discussions	
  
  Forum	
  for	
  shareable	
  stories	
  
  Accounts	
  (personal	
  vs.	
  staKon)	
  
 

20	
  
21	
  
Crowdsourced	
  topics	
  

22	
  
23	
  
24	
  
25	
  
26	
  
27	
  
28	
  
29	
  
ScoC	
  Pham’s	
  ReddiqueCe	
  Dps	
  
Respond	
  to	
  comments,	
  upvote,	
  and	
  support	
  the	
  content	
  
you	
  like.	
  	
  
  Write	
  your	
  posts	
  like	
  they're	
  your	
  best	
  headlines-­‐-­‐focus	
  on	
  
the	
  most	
  exciKng	
  details.	
  
  Some	
  things	
  will	
  just	
  fall	
  flat.	
  Learn	
  from	
  it,	
  it's	
  not	
  a	
  big	
  
deal.	
  
 

30	
  
n.pr/9-­‐types	
  

31	
  
QuesDons?	
  
@sco1pham	
  
  @chrisBchester	
  
  @callmeKi	
  
 

32	
  
Next	
  week	
  from	
  NPR	
  DS	
  Editorial	
  	
  
 

How	
  to	
  Make	
  'Serious'	
  Stories	
  Shareable	
  on	
  Social	
  Media	
  	
  
Thursday,	
  November	
  14	
  	
  
1:00-­‐2:00pm	
  ET	
  	
  
Register	
  here:	
  
h1ps://www3.gotomeeKng.com/register/122886246	
  

33	
  

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Reddit at member stations

  • 1. Why  You  Should  Be  on  Reddit*   (like  WAMU  and  KBIA)   Chris  Chester,  WAMU   Sco1  Pham,  KBIA   Ki-­‐Min  Sung,  NPR  DS   *Reddit  is  a  social  news  and  entertainment  site  where  users  submit  content  such  as  links  and  photos;   other  users  then  comment  and/or  vote  the  submission  up  or  down,  which  is  used  to  rank  the  post  on   the  site's  pages  and  front  page.  Reddit  is  made-­‐up  of  subreddits,  which  are  communi>es  of  interests   created  by  users.  Video  explainer  for  more  hBp://bit.ly/HzmxhL  
  • 2. Chris  Chester   Web  producer   WAMU   2  
  • 4. How  WAMU  uses  Reddit   Source     Foster  discussions     Forum  for  shareable  stories     Accounts  (personal  vs.  staKon)     4  
  • 11. 11  
  • 12. 12  
  • 13. Reddit    WAMU    Reddit   13  
  • 14. 14  
  • 15. 15  
  • 16. Reddit    WAMU    Reddit   16  
  • 17. Chris  Chester’s  ReddiqueCe  Dps     Don't  promote,  parKcipate.     Read  the  rules  of  the  sub-­‐reddit  you  post  in,  and  adhere   to  them.     Only  post  original  content.     Make  sure  to  acknowledge  Reddit  when  you  use  it  as  a   source.     17  
  • 18. ScoC  Pham   Digital  Content  Director   KBIA   18  
  • 20. How  KBIA  uses  Reddit   Source     Foster  discussions     Forum  for  shareable  stories     Accounts  (personal  vs.  staKon)     20  
  • 21. 21  
  • 23. 23  
  • 24. 24  
  • 25. 25  
  • 26. 26  
  • 27. 27  
  • 28. 28  
  • 29. 29  
  • 30. ScoC  Pham’s  ReddiqueCe  Dps   Respond  to  comments,  upvote,  and  support  the  content   you  like.       Write  your  posts  like  they're  your  best  headlines-­‐-­‐focus  on   the  most  exciKng  details.     Some  things  will  just  fall  flat.  Learn  from  it,  it's  not  a  big   deal.     30  
  • 32. QuesDons?   @sco1pham     @chrisBchester     @callmeKi     32  
  • 33. Next  week  from  NPR  DS  Editorial       How  to  Make  'Serious'  Stories  Shareable  on  Social  Media     Thursday,  November  14     1:00-­‐2:00pm  ET     Register  here:   h1ps://www3.gotomeeKng.com/register/122886246   33