Modular homepage0212

Modular Home PageOverviewFebruary 2012

Core Publisher:One tool that supports many strategiesHow you use Core Publisher for your site depends on: What your station goals are What your online audience needs What your team’s capacity is for creating and managing digital contentThe new modular home page enables more flexibility inhow you can implement your strategy 2

A framework for station site strategies Size ofNewsroom Providing the best Creating a unique local Overall experience and tools content destination that Station Goals for my radio audience grows digital audience & engagement 3

Our first pilot focused on one approach to Digital News Focus that we called River of News Size ofNewsroom Digital News Focus Providing the best Creating a unique local Overall experience and tools content destination that Station Goals for my radio audience grows digital audience & engagement 4

River of Newshome page exampleSkyboxes for featured storiesNavigation focused on news categoriesLinks to ongoing coverageBlog-like “river” of latest local storiesand selected NPR storiesMost active stories 5

Strategy: Digital News FocusImplementation: River of NewsOptimized for creating a unique local content destinationwith modest resources Creating original content (e.g., news, music coverage) that’s not on the air Focusing on fresh daily content targeted at a digital audience Ensuring radio-oriented needs (e.g., stream, schedule, program info) can also still be met 6

River of News is a successful approach, but not the only path to Digital News Focus Size ofNewsroom Digital News Focus St Louis River of News Providing the best Creating a unique local Overall experience and tools content destination that Station Goals for my radio audience grows digital audience & engagement 7

Now we introduce another way to accomplish Digital News Focus – using Modular Home Page Size ofNewsroom Digital News Focus WTSM St Louis Modular River Home Page of News Providing the best Creating a unique local Overall experience and tools content destination that Station Goals for my radio audience grows digital audience & engagement 8

News: ModularHome Page exampleFlexible layout and blocks to focuson newsHand-selected lead storiesYour latest storiesStation announcementNPR latest storiesYour reporters/contributorsLatest stories by categoryLocal program promo 9

Strategy: Digital News FocusImplementation: Modular Home PageOptimized for creating a unique local content destinationwith modest resources Creating or featuring daily original content (e.g., news, music coverage) targeted at a digital audience Ensuring radio-oriented needs (e.g., stream, program info, announcements) can also still be met Provides more flexibility for meeting station business requirements 10

Now we have 2 ways of implementing a Digital News Focus strategy Size ofNewsroom Digital News Focus WTSM St Louis Modular River Home Page of News Providing the best Creating a unique local Overall experience and tools content destination that Station Goals for my radio audience grows digital audience & engagement 11

Core Publisher also supports the strategy of stations not able to adopt Digital News Focus Size ofNewsroom Digital News Focus Radio Focus WTSM St Louis WTST Modular River Modular Home Page of News Home Page Providing the best Creating a unique local Overall experience and tools content destination that Station Goals for my radio audience grows digital audience & engagement 12

Radio: ModularHome Page exampleSame flexible Modular Home Pagetool, but now supporting a variety ofradio-focused goalsRotating promos forevents, programs, people, announcementsLocal program promoStation announcementLive stream emphasizedYour latest storiesNPR latest stories 13

Strategy: Radio FocusImplementation: Modular Home PageOptimized for creating the same high-caliber experiencethat listeners expect from the on-air broadcast Providing the best radio info and tools (e.g., audio stream, schedules, playlists, program info) Raising audience awareness of radio content (e.g., programs), station announcements, or local events Provides flexibility for meeting station business requirements Can also feature editorial content – broadcast related, original digital news, NPR, etc. 14

Modular Home PagemanagementCore Publisher makes it easy forRadio Focus stations to manage adynamic home pageContent to manage by hand on aregular basisSet it and forget it – content willcome in automatically based onyour new posts or other contentalready in the system 15

Modular Home Page can support both site strategies Size ofNewsroom Digital News Focus Radio Focus WTSM St Louis WTST Modular River Modular Home Page of News Home Page Providing the best Creating a unique local Overall experience and tools content destination that Station Goals for my radio audience grows digital audience & engagement 16

MODULAR HOME PAGE DETAILS 17

How we created the Modular Home Page User group of stations to discuss needs (last fall) Survey of stations to prioritize needs Pilot with a couple of stations so we could learn what works and get the kinks out Preview functionality added 18

What’s included with the modular home page? New 3-column page grid New content blocks to support varying station and user goals Admin interface for controlling where blocks appear & previewing 19

Lead storiesPurpose: Curate andemphasize today’s topnews storiesLocation: Top of pageDetails: Automatically pulls in text and resizes image 1 primary and 2 secondary stories – or just 1 big storyBest practices: Reserve for big stories and take it down when not needed Change items daily 20

Rotating featured contentPurpose: Create dynamicfeeling & feature content(e.g., programs, people,events, announcements)Location: Top of pageDetails: Automatically pulls in text and resizes main image Must include 4 items that link to your site content Ability to previewBest practices: Change items daily or weekly 21

Program promoPurpose: Feature program contentLocation: Left columnDetails: Automatically pulls in program description text and image, but can be overridden Pulls in latest stories associated with program (optional)Best practices: Use for local programs Customize the description text to talk about what’s on the next show 22

AnnouncementPurpose: Communicate stationannouncement or eventLocation: Middle columnDetails: Can be created using any combination of image, header, text, and any link – not all elements are required Content is static and not associated with a postBest practices: Refresh/change weekly or remove it Don’t use tall vertical images 23

Latest local storiesPurpose: Drive audience withlocal coverageLocation: Left columnDetails: Pulls latest 5 stories Images automatically resized Header can be customizedBest practices: Create original, local content that’s timely and web-friendly 24

Latest NPR stories MiddlePurpose: Leverage national content column version:Location: Left or middle columnDetails: Pulls latest 5 stories Images automatically resized Left Header can be customized column version:Best practices: In general, prioritize Latest Local Stories over Latest NPR Stories 25

Stories by categoryPurpose: Highlight special coverage thataudience demands (e.g., Election)Location: Middle columnDetails: One category only per block Multiple blocks possible on home page Header can be customized Pulls latest 5 stories 26

RSS feedPurpose: Feature content that lives onanother site (e.g., supporting local newspartnership)Location: Middle columnDetails: Header can be customized Pulls latest 5 headlinesBest practices: In general, prioritize local content over external content, since RSS feeds won’t drive audience growth 27

Blocks in the right railThese existing blocks can be reordered asyou can do currently Underwriting 300x250 unit (best practice: top of right column) Now Playing (live streams) Connect with Us (Facebook/Twitter links) Podcasts & RSS Feeds Most Active Stories Additional 300x250 unit Contributors/People Email newsletter Car donation 28

USAGE BY BUSINESS NEED 29

Using the Modular Home Page formarketing prioritiesProgram promotion, events, station announcements, etc. Rotating featured content Announcement block 300x250 underwriting unitTip: You can use a normal post page for the promotion andlink to it from the blocks listed above, then exclude thepromo post from showing up in the news block 30

Using the Modular Home Page forpledge priorities 300x250 underwriting unit (recommended) Rotating featured content Announcement block Skybox 31

Using the Modular Home Page forunderwriting priorities 300x250 underwriting unit (recommended, 2 slots available) Announcement block 32

Modular home page rollout Fully available Feb 16 Contact your Stations Relations representative Complete trainingLimitations of initial launch: Blocks can’t go in every location Requires using visual treatment 2Stations who use it will have the most influence onhow it evolves! 33

http://digitalservices.npr.org	342
http://ds.npr.org	9
http://www.digitalservices.npr.org	5
http://nprdsblog.drupal.publicbroadcasting.net	1

Modular homepage0212

by nprdigital on Feb 10, 2012

Accessibility

Categories

Tags

Upload Details

Usage Rights

4 Embeds 357

Statistics

Modular homepage0212 — Presentation Transcript