Making the Most of Your Station Facebook Page

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Making the Most of Your Station Facebook Page

  1. 1. Make the Most ofFacebook for YourStation
  2. 2. 2What social media sites do you usepersonally or professionally?Answer 
  3. 3. 3 Submit questions on the rightTweet with #NPRKnight
  4. 4. 4 Getting to know your audience withanalytics Headline writing Web writing Your daily workflow Visual storytelling Finding images, videos and stories youneedPreviously, on #NPRKnight
  5. 5. 5Previously, on #NPRKnight
  6. 6. 6Previously, on #NPRKnight
  7. 7. 7 Distribution: Sharing your stories as astation or an individual Reporting: Finding story ideas from yoursocial media community Creation: Create stories that people wantto shareWelcome to the social media part of ourtraining
  8. 8. 8Welcome to the social media part of ourtraininghttp://bit.ly/NPRKnightsocialmediaguide
  9. 9. 91. Welcome2. Anatomy of a Facebook Post3. 7 more Facebook tips4. Assignment5. Introduction to Twitter chat and scavengerhunt#NPRKnight social media training Week1:
  10. 10. 10Facebook is a resource forcommunity, audience andconversation
  11. 11. 11But just auto-posting linksand promos won’t work
  12. 12. 12Photo via Flickr user essellejaye (CC-BY-ND-NC)
  13. 13. 13Anatomy of a Facebook Post
  14. 14. 14Anatomy of a Facebook Post
  15. 15. 15
  16. 16. 16
  17. 17. 17
  18. 18. 18Anatomy of a Facebook PostLive Demo
  19. 19. 19What other ways could you post thesame story?
  20. 20. 20
  21. 21. 21
  22. 22. 22
  23. 23. 23 Links Photos Status Updates Video Audio Discussions EventsUse a variety of post types
  24. 24. 24Checklist: Compelling visual Interesting status/headline Link to story if thereis onePhoto Ideas
  25. 25. 25Stay away from:
  26. 26. 26Status UpdatesChecklist: Play with length Keep it relevant Share breaking newsupdates Find sources Start conversations
  27. 27. 27Stay away from:
  28. 28. 28Make your Facebook presence ‘likeable’with these 7 tips
  29. 29. 291. Fill out your page2. Disconnect Facebook and Twitter3. Play with frequency and timing4. Be human5. Connect with your community6. Set goals and measure7. Be flexible
  30. 30. 301. Fill out your page
  31. 31. 311. Fill out your page
  32. 32. 32
  33. 33. 332. Disconnect Facebook and Twitter
  34. 34. 343. Play with Frequency and timing
  35. 35. 353. Play with Frequency and timingPhoto via Flickr user Krossbow (CC-
  36. 36. 364. Be humanInsertYourStationHere
  37. 37. 37You are not a robotVia Flickr user KB35
  38. 38. 38You are not a clownVia Flickr user cobdogblog
  39. 39. 39You’re a human!
  40. 40. 40You’re a human, have some fun!
  41. 41. 41You’re a human, have some fun!
  42. 42. 425. Connect with your community
  43. 43. 43Ask interesting questions thatpeople want to answerMake it meaningful
  44. 44. 44Use answers
  45. 45. 45Get creative
  46. 46. 466. Set goals and measure what is happening
  47. 47. 47Make a list of all your pages, what you use themfor, and who is responsible for them.What goals do you have for each page?Set goals
  48. 48. 48Measure what is happening
  49. 49. 49Measure what is happening
  50. 50. 50Measure what is happening
  51. 51. 517. Be flexible
  52. 52. 52And remember…
  53. 53. 53Photo via Flickr user essellejaye (CC-BY-ND-NC)
  54. 54. 54Assignment:Create two different Facebook postsSend us either a link to the post on Facebook, ascreenshot of the post, or write a draft,Send it in an email to dseditorial@npr.org, with stationcall letters in subject line
  55. 55. 55#NPRKnight Twitter ContestLearn the value and best practicesof Twitter by actually using it
  56. 56. 56Twitter Contest Twitter can be a great tool for journalistsand we believe it is best learned by doing. The purpose of this contest is simple -- soyou can learn the value and bestpractices of Twitter by actively using it. The contest is a way to make it fun andjust a tad competitive.
  57. 57. 57Scavenger Hunt Contest Tasks1) Tweet at least once during the#NPRKnight Twitter chat with WBURs CurtNickisch.Go to http://n.pr/nprscavengerhunt for tasks2-5 to get a leg-up on the competition
  58. 58. 58Awards Gold Star: Completes scavenger huntand uses Twitter well. Newcomer: Individual who is newer toTwitter, uses Twitter well, and completesscavenger hunt. Wildcard: Wildcard! Station: Station with the best overallshowing by individuals in scavenger hunt
  59. 59. 59FAQ Use your individual account Account must be public Starts May 9, Ends May 24 Tweets must all include the hashtag#NPRKnight Winners judged by NPR Digital NewsTrainers
  60. 60. 60Scavenger Hunthttps://twitter.com/nprds/npr-knight-spring-2013/members
  61. 61. 61#NPRKnight Twitter Chat Friday, 2-3 p.m. ET Special guest WBUR reporter @CurtNickisch Submit questions for Curt by tweeting withhashtag #NPRKnight Follow along on TweetChat.com
  62. 62. 62Questions?Eric Athaseathas@npr.org@ericathasTeresa Gormantgorman@npr.org@gteresa#NPRKnight
  63. 63. 63Three things to remember:1. Assignment: Create two differentFacebook posts2. Twitter Chat: Friday, 2-3 p.m. ETunder hashtag #NPRKnight3. Twitter Contest: Start tweeting!

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