How to Live Blog the Election

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Guests from NPR and New Hampshire Public Radio share their tactics and tips for live blogging, live chatting and live tweeting.

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How to Live Blog the Election

  1. 1. How to Live-Blog(Chat, Tweet…) the Election October 11, 2012
  2. 2. Guests: Erica Ryan Digital Editor, Elections Unit NPR @EricaLRyan Brady Carlson Host, ATC, Social Media New Hampshire Public Radio @BradyCarlson 2
  3. 3. Submit questions and sharelive blog/chat/social media examples on the right  Or email: tgorman@npr.org
  4. 4. Erica Ryan NPR 4
  5. 5. Erica Ryan NPR 5
  6. 6. Three kinds of live blogs1. Live Chat 6
  7. 7. Three kinds of live blogs1. Live Chat2. River of News Live Blog 7
  8. 8. Three kinds of live blogs1. Live Chat2. River of News Live Blog3. “Lazy River” of News Live Blog 8
  9. 9. What do I need to run a live blog? 9
  10. 10. What do I need to run a live blog?1. A host or lead blogger2. Guests (if doing a live chat)3. Backup!4. An audience 10
  11. 11. What can be prepared ahead of time? Photo via CC, Roger H. Goun 11
  12. 12. What can be prepared ahead of time?Advance notice:1. Solicit questions from audience2. Prepare basic background information3. Gather source links together4. Set up social media and news feeds you’ll follow 12
  13. 13. What can be prepared ahead of time?Breaking news: Make sure you know how to use your tools Go for it 13
  14. 14. Live Our goal:Share what we learn, as we learn it 14
  15. 15. NHPR Live Events: What do we do? Bring our audiences into the center of the news Represent the broader social media conversation Promote information sharing and discussion Helps us work toward our mission: “to create a more informed public” 15
  16. 16. How do you prepare for live online coverage? Ongoing preproduction meetings, to coordinate on- air, online and technical teams Give your online coverage a focus • Website: live results, blog posts from the field • Social media: aggregating real time coverage and conversation Define digital roles • Social media host • Web manager • Photo editor • Blog editor 16
  17. 17. How do you prepare for live online coverage? Engage audiences BEFORE election night starts • Promote on air and online • Voter experiences 17
  18. 18. How do you prepare for live online coverage? Coordinate on-air and online • Internal chat between hosts, reporters, producers, digital staff • Work out language about hashtags and platforms 18
  19. 19. During the live event: best practices Be the host of your social media channel • Share what we know as it comes in, from the basics… • …to news from the field 19
  20. 20. During the live event: best practices Inform… But also engage: 20
  21. 21. During the live event: best practices 21
  22. 22. During the live event: best practices As you wrap up, offer space for audience to keep talking: 22
  23. 23. Measurement and feedback Still learning what to measure: • Pageviews? • Live stream connections? • New followers? • New posts? • Retweets? • Emails or comments from listeners? • Intangibles? 23
  24. 24. Is it worth it? Totally.1. We can be where people are and serve them.2. We can collaborate with listeners/followers and help each other become better informed.3. It’s a lot of fun.**almost always 24
  25. 25. Live Questions? 25

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