How to Identify and Track Your Social Community

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How to Identify and Track Your Social Community

How to Identify and Track Your Social Community

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  • 1. How to Identify andTrack Your SocialCommunityMay 2013
  • 2. 2What’s the top news storyhappening locally thisweek?Describe in the chat boxWhile We Wait
  • 3. 3Don’t Forget: Twitter Contest1) Create a public Twitter list. Tweet a link to it to@NPRKnight.2) Tweet a photo from in your newsroom or in thefield while reporting.3) Tweet the story idea you find for week 2 of thesocial media trainings assignment.4) Tweet a link to a story from another station that isin the #NPRKnight training that you find interesting.
  • 4. 4Previously on #NPRKnight• Getting to know your audience with analytics• Headline writing• Web writing• Your daily workflow• Visual storytelling• Finding images, videos and stories you need• Making the most of Facebook.
  • 5. 5Social Media: Week 2• Distribution: Sharing your stories as astation or an individual• Reporting: Finding story ideas and sourcesfrom your social media community• Creation: Create stories that people want toshare
  • 6. 6Why? It Can Be a Valuable ToolFor…• Finding sources for your stories.• Finding story ideas early on.• Tracking and connecting with yourcommunity.• Following breaking news.
  • 7. 7Twitter Search
  • 8. 8Twitter Search• Twitter is a powerful search tool thatcan be used to find out what peopleare saying about pretty much anything.• Use search.twitter.com just like youwould Google.com.• Perfect for live and breaking newssituations.
  • 9. 9Live Demo
  • 10. 10Twitter Lists
  • 11. 11Twitter Lists• Lists are a way to organize people onTwitter by topics and categories.• For example, if you coveredcommuting in Boston you could createa list of city officials, journalists andnewsmakers tied to commuting.
  • 12. 12Demo
  • 13. 13Reddit
  • 14. 14What is Reddit?• It’s a huge online community made upof many smaller communities.• People can ask questions, postimages and post links.• It’s a good way of getting the pulse ofthe Internet at any given moment.
  • 15. 15What is Reddit?
  • 16. 16What is Reddit?
  • 17. 17What is Reddit?
  • 18. 18What is Reddit?www.reddit.com/r/austin
  • 19. 19What is Reddit?
  • 20. 20What is Reddit?
  • 21. 21What is Reddit?• There is a lot of everything on Reddit and most ofwhat you see will likely not be of journalistic value toyou. But there are gems that can lead to story ideasand news tips.• By monitoring and searching specific Redditcommunities, you can get in front of news and find outwhat’s buzzing.• You don’t need to check Reddit constantly, but lookingaround specific communities once or twice throughoutthe day (or when breaking news is happening) isworthwhile.
  • 22. 22What You Might Findwww.reddit.com/r/houstonwww.reddit.com/r/clevelandwww.reddit.com/r/denverwww.reddit.com/r/capecodwww.reddit.com/r/texaswww.reddit.com/r/nashvillewww.reddit.com/r/neworleanswww.reddit.com/r/losangeleswww.reddit.com/r/santacruzwww.reddit.com/r/nebraskaSearch here: http://www.reddit.com/reddits/search
  • 23. 23Demo
  • 24. 24Other Search ToolsFacebook SearchLinkedIn
  • 25. 25What About Photos andVideos?http://bit.ly/search-photos-video
  • 26. 26Assignment• Find one story idea by searching socialmedia.• Search around onTwitter, Facebook, LinkedIn, Reddit andYouTube.• E-mail your story idea and how and whereyou found it to dseditorial@npr.org by end ofday Thursday.• Go here: http://bit.ly/social-assignment
  • 27. 27AssignmentBriana O’Higgins, KMUWBriana O’Higgins, KMUW
  • 28. 28AssignmentBriana O’Higgins, KMUW
  • 29. 29AssignmentBriana O’Higgins, KMUW
  • 30. 30Don’t Forget: Twitter Contest1) Create a public Twitter list. Tweet a link to it to@NPRKnight.2) Tweet a photo from in your newsroom or in thefield while reporting.3) Tweet the story idea you find for week 2 of thesocial media trainings assignment.4) Tweet a link to a story from another station that isin the #NPRKnight training that you find interesting.
  • 31. 31Questions?