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How to Identify and Track Your Social Community
How to Identify and Track Your Social Community
How to Identify and Track Your Social Community
How to Identify and Track Your Social Community
How to Identify and Track Your Social Community
How to Identify and Track Your Social Community
How to Identify and Track Your Social Community
How to Identify and Track Your Social Community
How to Identify and Track Your Social Community
How to Identify and Track Your Social Community
How to Identify and Track Your Social Community
How to Identify and Track Your Social Community
How to Identify and Track Your Social Community
How to Identify and Track Your Social Community
How to Identify and Track Your Social Community
How to Identify and Track Your Social Community
How to Identify and Track Your Social Community
How to Identify and Track Your Social Community
How to Identify and Track Your Social Community
How to Identify and Track Your Social Community
How to Identify and Track Your Social Community
How to Identify and Track Your Social Community
How to Identify and Track Your Social Community
How to Identify and Track Your Social Community
How to Identify and Track Your Social Community
How to Identify and Track Your Social Community
How to Identify and Track Your Social Community
How to Identify and Track Your Social Community
How to Identify and Track Your Social Community
How to Identify and Track Your Social Community
How to Identify and Track Your Social Community
How to Identify and Track Your Social Community
How to Identify and Track Your Social Community
How to Identify and Track Your Social Community
How to Identify and Track Your Social Community
How to Identify and Track Your Social Community
How to Identify and Track Your Social Community
How to Identify and Track Your Social Community
How to Identify and Track Your Social Community
How to Identify and Track Your Social Community
How to Identify and Track Your Social Community
How to Identify and Track Your Social Community
How to Identify and Track Your Social Community
How to Identify and Track Your Social Community
How to Identify and Track Your Social Community
How to Identify and Track Your Social Community
How to Identify and Track Your Social Community
How to Identify and Track Your Social Community
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How to Identify and Track Your Social Community

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  • 1. How to Identify and Track Your Social Community February 2013
  • 2.  Submit questions on the right  Tweet with #NPRKnight 2
  • 3. Previously, on #NPRKnight The importance of headlines Web writing Your daily workflow Visual storytelling Using aggregation as a reporting tool Making the most of Facebook 3
  • 4. 4
  • 5. 5
  • 6. 6
  • 7. Welcome to week 2 of social media training Distribution: Sharing your stories as a station or an individual Reporting: Finding story ideas from your social media community Creation: Create stories that people want to share 7
  • 8. Welcome to week 2 of social media training Distribution: Sharing your stories as a station or an individual Reporting: Finding story ideas from your social media community Creation: Create stories that people want to share 8
  • 9. Social media is great for spreading yourcontent and fostering conversations. 9
  • 10. It can also be a valuable tool forstaying on top of your local communities. 10
  • 11. What can you find? Storyideas, sources, news tips, photos, videos, firsthand breaking news accountsand local voices below the “mainstream” radar 11
  • 12. Here are some tools you can use to identify and track your social communities… 12
  • 13. Twitter Search 13
  • 14. Twitter Search• Twitter is a powerful search tool that can be used to find out what people are saying about pretty much anything.• Use twitter.com/search just like you would Google.com.• Perfect for live and breaking news situations. 14
  • 15. Live Demo 15
  • 16. Twitter Lists 16
  • 17. Twitter Lists 17
  • 18. Twitter Lists• Lists are a way to organize people on Twitter by topics and categories.• For example, if you covered commuting in Boston you could create a list of city officials, journalists and newsmakers tied to commuting. 18
  • 19. Demo 19
  • 20. Reddit 20
  • 21. What is Reddit?• It’s a huge online community made up of many smaller communities.• People can ask questions, post images and post links.• It’s a good way of getting the pulse of the Internet at any given moment. 21
  • 22. What is Reddit? 22
  • 23. What is Reddit? 23
  • 24. What is Reddit? 24
  • 25. What is Reddit?www.reddit.com/r/austin 25
  • 26. What is Reddit? 26
  • 27. What is Reddit? 27
  • 28. What is Reddit? 28
  • 29. What is Reddit?• There is a lot of everything on Reddit and most of what you see will likely not be of journalistic value to you. But there are gems that can lead to story ideas and news tips.• By monitoring and searching specific Reddit communities, you can get in front of news and find out what’s buzzing.• You don’t need to check Reddit constantly, but looking around specific communities once or twice throughout the day (or when breaking news is happening) is worthwhile. 29
  • 30. What You Might Findwww.reddit.com/r/oklahomawww.reddit.com/r/adriondackswww.reddit.com/r/chapelhillwww.reddit.com/r/jacksonvillewww.reddit.com/r/coloradowww.reddit.com/r/montanawww.reddit.com/r/wichitawww.reddit.com/r/philadelphiawww.reddit.com/r/missouriwww.reddit.com/r/baltimoreSearch here: http://www.reddit.com/reddits/search 30
  • 31. What You Might Find• A lot of everything.• Photos and videos.• First-person accounts of news.• Stories that haven’t been told by media.• Reaction to local news. 31
  • 32. Demo 32
  • 33. LinkedIn 33
  • 34. What is LinkedIn?• An “online rolodex”/more professional social network• But you can find sources, story ideas and resources for your work there, too 34
  • 35. What You Might Find• Company updates linkedin.com/companies• Sources, guests, experts• Local groups: linkedin.com/search- fe/group_search 35
  • 36. Live Demo 36
  • 37. (Old) Facebook Search 37
  • 38. (New) Facebook Search 38
  • 39. Reminder: YouTube Search 39
  • 40. Assignment• Find one story idea by searching social media.• Search around on Twitter, Facebook, LinkedIn, Reddit and YouTube.• E-mail your story idea and how and where you found it to dseditorial@npr.org by end of day Thursday.• Go here: http://bit.ly/social-assignment 40
  • 41. Questions? 41
  • 42. Reminder: Twitter Contest• Use your individual account.• Don’t just re-tweet others.• Tweet about your job, have conversations, tell people about news or topics you’re covering.• Try live-tweeting.• Contest runs for next two weeks. 42
  • 43. 43
  • 44. Twitter Contest Highlights: Week 1 44
  • 45. 45
  • 46. 46
  • 47. Assignment• Find one story idea by searching social media.• Search around on Twitter, Facebook, LinkedIn, Reddit and YouTube.• E-mail your story idea and how and where you found it to dseditorial@npr.org by end of day Thursday.• Go here: http://bit.ly/social-assignment 47
  • 48. Next WeekWhat Types of Local Content do People Share? 48

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