How we grew an
audience on social
media from scratch
code switch

stories on the frontiers of race, ethnicity and culture
From L-R: Karen, Kat, Gene, Shereen, Hansi, Matt and Luis
You might remember us from such handles as...
How we started: Made a list
How we started: we engaged
How we started: Got the team involved
We experiment:
#theyasked
We share stories in
different ways
We play with new
ways to tell stories
Questions?
npr.org/codeswitch | @katchow
How to grow an audience on social media from scratch, with NPR Code Switch's Kat Chow
How to grow an audience on social media from scratch, with NPR Code Switch's Kat Chow
How to grow an audience on social media from scratch, with NPR Code Switch's Kat Chow
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How to grow an audience on social media from scratch, with NPR Code Switch's Kat Chow

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How to grow an audience on social media from scratch, with NPR Code Switch's Kat Chow

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How to grow an audience on social media from scratch, with NPR Code Switch's Kat Chow

  1. 1. How we grew an audience on social media from scratch code switch stories on the frontiers of race, ethnicity and culture
  2. 2. From L-R: Karen, Kat, Gene, Shereen, Hansi, Matt and Luis
  3. 3. You might remember us from such handles as...
  4. 4. How we started: Made a list
  5. 5. How we started: we engaged
  6. 6. How we started: Got the team involved
  7. 7. We experiment: #theyasked
  8. 8. We share stories in different ways
  9. 9. We play with new ways to tell stories
  10. 10. Questions? npr.org/codeswitch | @katchow

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