Digital Services and Knight Training


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Digital Services and Knight Training

  1. 1. DS & Knight Editorial Training February 17, 2017
  2. 2. <ul><ul><li>NPR Training </li></ul></ul><ul><ul><ul><li>400 NPR newsroom staff over two years beginning in 2008 </li></ul></ul></ul><ul><ul><ul><li>Developed training curriculum for radio journalists </li></ul></ul></ul><ul><ul><li>Station Training Pilots (2011) </li></ul></ul><ul><ul><ul><li>Week-long intensive: KPLU, WBUR, KQED </li></ul></ul></ul><ul><ul><ul><li>12-week online program: WAMU, KCUR, WUSF </li></ul></ul></ul><ul><ul><li>Knight 2.0 </li></ul></ul><ul><ul><ul><li>11-week online intensive program </li></ul></ul></ul><ul><ul><ul><li>Partially subsidized on-site training </li></ul></ul></ul><ul><ul><ul><li>Application required </li></ul></ul></ul><ul><ul><li>Modular-Based Training  All of our training session are developed around modules that last anywhere from 2-5 weeks -- typically one hour a week </li></ul></ul>NPR Digital Training History 
  3. 3. <ul><ul><li>Weekly Webinars </li></ul></ul><ul><ul><ul><li>Beginning Feb. 29 with the three-week module on Digital Literacy & Strategy </li></ul></ul></ul><ul><ul><ul><li>Available to everyone, up to 30 stations per module </li></ul></ul></ul><ul><ul><li>11-Week Online Intensive </li></ul></ul><ul><ul><ul><li>Beginning March 21 with first group of 10 stations </li></ul></ul></ul><ul><ul><ul><li>Knight funded, 70 stations over two years </li></ul></ul></ul><ul><ul><li>Limited On-Site Training </li></ul></ul><ul><ul><ul><li>Beginning June 2012 </li></ul></ul></ul><ul><ul><ul><li>Knight subsidized, eight stations over two years </li></ul></ul></ul><ul><ul><li>Application </li></ul></ul><ul><ul><ul><li>Deadline: March 15 for 2012 trainings, opens again in November for 2013 </li></ul></ul></ul>Training Initiatives
  4. 4. Weekly Webinars
  5. 5. <ul><li>Stations can attend modules that fit their schedule and skill set. Think of each module as a planned curriculum that develops over time. Each module is comprehensive and can be paired with other any other module. These sessions are open to anyone. Modules are limited to 30 attendees per session. </li></ul><ul><li>Pros: </li></ul><ul><ul><li>Stations can take training sessions they’re interested in, building their own training agenda ala carte as modules are offered </li></ul></ul><ul><ul><li>There's a limited time commitment, however we encourage stations to complete an entire module, but it’s not require </li></ul></ul><ul><ul><li>Modules are designed to work together, so over time it’s a comprehensive training curriculum </li></ul></ul><ul><li>Cons : </li></ul><ul><ul><li>Larger training groups </li></ul></ul><ul><ul><li>There’s less individual attention </li></ul></ul><ul><ul><li>Sessions are only offered once a week, though all sessions are archived. </li></ul></ul><ul><ul><li>It’s not as structured as other training options </li></ul></ul>Weekly Webinar Details
  6. 6. We'll look at the most effective ways to write for your online audience. Experiencing a story on air vs. online is quite different, which is why it's important to know the audience you're writing for. We will cover techniques to convert existing radio scripts into web stories, and take a look at excellent web-first storytelling by member stations.   Features and Spots Radio features have different structures from online features. In this session, we  will look at those differences and share what works best for the online audience. We will also have a brief introduction to online user habits.   Headlines and SEO Headlines can make or break a story. Headlines have become even more important as more and more people use search engines and social media to find your stories. In this session, we'll take a look at ways to improve headlines to grab readers and grow your online audience.   Breaking News This will be a Q&A session with a member station reporter who has done breaking news online. We'll hear about coordinating resources, relevance in the local market and the impact on online audience engagement after the event is over.   Web Writing -- Three Weeks
  7. 7. 11-Week Online Intensive
  8. 8. <ul><li>Each 11-week training program begins with a three-day, in-person leadership conference that is partially paid for by the grant. The training then shifts to webinars and one-on-one critiques with the DS editorial team. We’ll cover four main topics: Digital literacy and strategy, writing for the web, social media, and visual storytelling. </li></ul><ul><li>The make-up of each week will change depending on the topic, but for the most part it'll consist of a weekly webinar, staff conversations and bi-weekly leadership check-ins. We’ll also have take away assignments for staff that will be critiqued.  </li></ul><ul><li>Pros: </li></ul><ul><ul><li>Smaller training groups -- 10 stations per group </li></ul></ul><ul><ul><li>Individual station critiques </li></ul></ul><ul><ul><li>Dedicated trainer that will track each station’s progress </li></ul></ul><ul><ul><li>Some ability to influence curriculum </li></ul></ul><ul><ul><li>Training sessions are repeated multiple times during the week </li></ul></ul><ul><li>Cons : </li></ul><ul><ul><li>Customizing the curriculum is limited to the level of experience within each group </li></ul></ul><ul><ul><li>Stations commit to 3-5 hours a week </li></ul></ul><ul><ul><li>Application is required </li></ul></ul><ul><li>  </li></ul>11-Week Online Intensive Details
  9. 9. Leadership:  Three-day conference including travel, bi-weekly check-in, final week of training host a retrospective with staff or optional one-day on-site visit.   Facilitators : Identify a point person for engaging staff in training, including hosting webinars, tracking staff participation and overall training goals. Time: 3-5 hours a week, including weekly check-in with DS training team   Station staff: Staff will attend weekly webinars, group discussions and may be required to participate in workshops and assignments. Time: 2-3 hours a week 11-Week Training Expectations
  10. 10. On-Site Training
  11. 11. <ul><li>We’ll offer a limited number of on-site training at select member stations. These training are customized to each station. We’ll work in collaboration with each station’s management team to develop the curriculum based on the station’s digital goals. The training can focus on specific skills, such as social media or web writing, or cover a range of topics, and can run anywhere between three-five days. There is a fee associated with this training. However, trainings can be subsidized by the Knight grant, based on financial need.  </li></ul><ul><li>Pros: </li></ul><ul><ul><li>Training is custom-build for each station </li></ul></ul><ul><ul><li>Depending on the station’s need, training can be as broad or specific as the station  needs </li></ul></ul><ul><ul><li>Training is built in collaboration with station’s management </li></ul></ul><ul><ul><li>Training is on-site and hands-on </li></ul></ul><ul><ul><li>During training, we can alter curriculum based on feedback </li></ul></ul><ul><li>Cons : </li></ul><ul><ul><li>Stations commit to having staff attend </li></ul></ul><ul><ul><li>Curriculum is developed in partnership with the leadership team, so they should be available for feedback </li></ul></ul><ul><ul><li>Application is required </li></ul></ul><ul><ul><li>Fees associated </li></ul></ul><ul><li>  </li></ul>On-Site Training Details
  12. 12. Questions? Visit: Write: Call: 202-513-2424