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Cover the Election, Core Publisher Style
Cover the Election, Core Publisher Style
Cover the Election, Core Publisher Style
Cover the Election, Core Publisher Style
Cover the Election, Core Publisher Style
Cover the Election, Core Publisher Style
Cover the Election, Core Publisher Style
Cover the Election, Core Publisher Style
Cover the Election, Core Publisher Style
Cover the Election, Core Publisher Style
Cover the Election, Core Publisher Style
Cover the Election, Core Publisher Style
Cover the Election, Core Publisher Style
Cover the Election, Core Publisher Style
Cover the Election, Core Publisher Style
Cover the Election, Core Publisher Style
Cover the Election, Core Publisher Style
Cover the Election, Core Publisher Style
Cover the Election, Core Publisher Style
Cover the Election, Core Publisher Style
Cover the Election, Core Publisher Style
Cover the Election, Core Publisher Style
Cover the Election, Core Publisher Style
Cover the Election, Core Publisher Style
Cover the Election, Core Publisher Style
Cover the Election, Core Publisher Style
Cover the Election, Core Publisher Style
Cover the Election, Core Publisher Style
Cover the Election, Core Publisher Style
Cover the Election, Core Publisher Style
Cover the Election, Core Publisher Style
Cover the Election, Core Publisher Style
Cover the Election, Core Publisher Style
Cover the Election, Core Publisher Style
Cover the Election, Core Publisher Style
Cover the Election, Core Publisher Style
Cover the Election, Core Publisher Style
Cover the Election, Core Publisher Style
Cover the Election, Core Publisher Style
Cover the Election, Core Publisher Style
Cover the Election, Core Publisher Style
Cover the Election, Core Publisher Style
Cover the Election, Core Publisher Style
Cover the Election, Core Publisher Style
Cover the Election, Core Publisher Style
Cover the Election, Core Publisher Style
Cover the Election, Core Publisher Style
Cover the Election, Core Publisher Style
Cover the Election, Core Publisher Style
Cover the Election, Core Publisher Style
Cover the Election, Core Publisher Style
Cover the Election, Core Publisher Style
Cover the Election, Core Publisher Style
Cover the Election, Core Publisher Style
Cover the Election, Core Publisher Style
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Cover the Election, Core Publisher Style

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  • Work with existing toolsDon’t take on a time suck projectPractice anything you haven’t done before – don’t take this time to learn how to edit video
  • Transcript

    • 1. Cover the Election With Core Publisher October 18, 2012
    • 2. Guests: Teresa Gorman @NPRDigitalSVCS @gteresa tgorman@npr.org Scott Finn News Director WUSF @RadioScott 2
    • 3. Submit questions on the right Archived at digitalservices.npr.org. Click on “News Training” Teresa Gorman tgorman@npr.org
    • 4. Questions to ask How is your coverage unique? What does your audience expect? What can you do well in the time left? 4
    • 5. Cover the Election With Core Publisher1. Choose your battles with the help of analytics dashboard2. Selectively use NPR API and widgets3. Link out with Web Clips, in with related content4. Prioritize big news with the homepage5. Streamline coverage with a topic page6. Use your secret weapon 5
    • 6. 1. Choose Your Battles 6
    • 7. 1. Choose Your Battles: With Help! Don’t create content in a vacuum 7
    • 8. 1. Choose Your Battles: With Help! What are people reading? What are people NOT reading? What are people sharing? What are people commenting on? 8
    • 9. 1. Choose Your Battles: With Help! Is there an opportunity for a follow up story? Should you tweak headlines? Did you post at the right time? 9
    • 10. 1. Choose Your Battles: With Help! Is there an opportunity for a follow up story? Should you tweak headlines? Did you post at the right time? Are you using your time wisely? 10
    • 11. Cover the Election With Core Publisher1. Choose your battles with the help of analytics dashboard2. Selectively use NPR API and widgets3. Link out with Web Clips, Link in with related content4. Prioritize big news with the homepage5. Streamline coverage with a topic page6. Use your secret weapon 11
    • 12. 2. Selectively use NPR API and Election BlocksDoes it havelocal relevance? 12
    • 13. 2. Selectively use NPR API and Election Blocks  Live Blog story ID will be available on NPRStations.org 13
    • 14. 2. Selectively use NPR API and Election Blocks Find other embed codes and Core Publisher Election Block Information on NPRStations.org at http://bit.ly/NPRelectio ninfo2012 14
    • 15. Cover the Election With Core Publisher1. Choose your battles with the help of analytics dashboard2. Selectively use NPR API and widgets3. Link out with Web Clips, Link in with related content4. Prioritize big news with the homepage5. Streamline coverage with a topic page6. Use your secret weapon 15
    • 16. 3. Link out with Web Clips 16
    • 17. 3. Link in with related content 17
    • 18. Cover the Election With Core Publisher1. Choose your battles with the help of analytics dashboard2. Selectively use NPR API and widgets3. Link out with Web Clips, Link in with related content4. Prioritize big news with the homepage5. Streamline coverage with a topic page6. Use your secret weapon 18
    • 19. 4. Prioritize big news with homepage tools 19
    • 20. How to make a Lead Story1. Go to Add Content --> Under Edit Queues --> Lead Stories.2. Change Number of Rows to the desired number of stories you wish to include (either one or three) --> Rebuild.3. In each Post field, start typing a headline to find the story you want displayed.4. Display check box next to each headline.5. Save Queue when you’re ready to publish the Lead Stories to your homepage. 20
    • 21. Cover the Election With Core Publisher1. Choose your battles with the help of analytics dashboard2. Selectively use NPR API and widgets3. Link out with Web Clips, Link in with related content4. Prioritize big news with the homepage5. Streamline coverage with a topic page6. Use your secret weapon 21
    • 22. 5. Streamline coverage with a topic page 22
    • 23. How to add a topic page1. Go to Add content –> Topic2. Give your topic a Title (like “2012 Election” or “New Hampshire Election News”)3. Provide a summary in the Body field4. Upload image in the Topic Assets section5. Under Associated Tags, select up to five tags relevant to your topic6. Save 23
    • 24. Cover the Election With Core Publisher1. Choose your battles with the help of analytics dashboard2. Selectively use NPR API and widgets3. Link out with Web Clips, Link in with related content4. Prioritize big news with the homepage5. Streamline coverage with a topic page6. Use your secret weapon 24
    • 25. 6. Your Top Secret Weapon… 25
    • 26. 6. Local Content Content is your top secret election coverage weapon 26
    • 27. 6. Local Content 27
    • 28. 6. Local Content: The Post Page 28
    • 29. 6. Secret Weapon: The Post Page Make a slideshow 29
    • 30. 6. Secret Weapon: The Post Page Embed Videos in “Source” on post page 30
    • 31. 6. Secret Weapon: The Post Page  Embed a Storify in “Source” on Post Page 31
    • 32. 6. Secret Weapon: The Post Page 32
    • 33. 6. Secret Weapon: Live Blog on the Post Page 33
    • 34. Live Blog Experiment with Core Publisher Stations… 34
    • 35. CASE STUDY: WUSF RNC COVERAGE 35
    • 36. RECORD VIEWS AND LISTENS Site broke all previous WUSF website records Online streaming up 37 percent Two stories broke into top 20 for NPR Core Publisher system in August 36
    • 37. How? 37
    • 38. How?1. Have a plan2. Get extra help3. Train everyone on tools beforehand4. Carve out unique, local angles5. Experiment with new tools 38
    • 39. Have a Plan 39
    • 40. How?1. Have a plan2. Get extra help3. Train everyone on tools beforehand4. Carve out unique, local angles5. Experiment with new tools 40
    • 41. Get Extra Help 41
    • 42. How?1. Have a plan2. Get extra help3. Train everyone on tools beforehand4. Carve out unique, local angles5. Experiment with new tools 42
    • 43. Train Everyone Beforehand on Tools 43
    • 44. How?1. Have a plan2. Get extra help3. Train everyone on tools beforehand4. Carve out unique, local angles5. Experiment with new tools 44
    • 45. Carve Out Unique, Local Angles 45
    • 46. How?1. Have a plan2. Get extra help3. Train everyone on tools beforehand4. Carve out unique, local angles5. Experiment with new tools 46
    • 47. Experiment: Storify 47
    • 48. Experiment: Video 48
    • 49. Experiment: Video 49
    • 50. Experiment: Photos, Photos, Photos 50
    • 51. How?1. Have a plan2. Get extra help3. Train everyone on tools beforehand4. Carve out unique, local angles5. Experiment with new tools 51
    • 52. Total RNC Web traffic38,137 pageviews from more than 30,000 unique users Up more than 300 percent from average 52
    • 53. 54
    • 54. Questions? 55

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