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    Case studies-mining-social Case studies-mining-social Presentation Transcript

    • Case Studies: Mining Socialfor Story IdeasNovember 2012
    • Coming up later today… NPR Reporter Kirk Siegler on Using Social Media in Reporting 2 p.m. ESTRegister here: http://bit.ly/npr-kirk
    • This Week • No assignment! • Want to get ahead? We have some exercises in the guide: http://bit.ly/npr-social-training• Twitter contest continues. Find the list here: http://bit.ly/twitter-contest-list
    • Coming up next week… What Types of LocalContent Trigger Engagement Tuesday, November 27 11 a.m. EST 2 p.m. EST Wednesday, November 28 11 a.m. EST 2 p.m. EST
    • A Successful Social Media Plan Producing content that people will share Using social media to Sharing your content on find sources and story social media, engaging ideas with people
    • A Successful Social Media Plan Producing content that people will share Using social media to Sharing your content on find sources and story social media, engaging ideas with people
    • 10 Case Studies inUsing Social Media to Find Story Ideas
    • 2 ounces of marijuana
    • The Late-Breaking Tweet
    • "In there was a tweet from a Tyler T.V. stationabout a college that closed its doors andfurloughed all but 11 employees for a majorfinancial restructuring. I just glanced over thestory and decided to take the big points and tossup a three- or four-line story." -Jerrod Knight, GM, KETR
    • San Francisco Time-Lapse
    • Long Linesat the DMV
    • “I saw a tweet that someone was still waiting along time in line at the DMV, so I checked thewait times on the DMV site and saw that theywere still quite long.” -Emilie Mutert, KCUR
    • Why moveto Austin?
    • The Long-Tailed Weasel
    • The Lobster Whisperer
    • The Hidden City
    • The Oakland Fire
    • The Illegal Tweets
    • Coming up later today… NPR Reporter Kirk Siegler on Using Social Media in Reporting 2 p.m. ESTRegister here: http://bit.ly/npr-kirk
    • This Week • No assignment! • Want to get ahead? We have some exercises in the guide: http://bit.ly/npr-social-training• Twitter contest continues. Find the list here: http://bit.ly/twitter-contest-list
    • Coming up next week… What Types of LocalContent Trigger Engagement Tuesday, November 27 11 a.m. EST 2 p.m. EST Wednesday, November 28 11 a.m. EST 2 p.m. EST
    • Questions?eathas@npr.org http://bit.ly/npr-social-training