Best Practices for Marketing Your Station Final

1,090 views
1,018 views

Published on

We will share tips and tricks for maximizing your station's impact on each platform.

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,090
On SlideShare
0
From Embeds
0
Number of Embeds
510
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Your NPR Digital Services Editorial team. 
  • You want to show the most current version of your brand to your audience so they have a sense of who you are and what you do.
  • Jason Parker from WABE changed their Facebook url from wabenews90.1 to justwabe. He says “That has been nothing but good for us, expanding the reach of the Facebook page has been huge in engaging audience.Fans have grown about 30% since the change was made, and all the engagement stats are moving up rapidly.” 
  • http://pewinternet.org/Commentary/2012/March/Pew-Internet-Social-Networking-full-detail.aspx
  • http://www.pamorama.net/2012/08/05/Facebook-twitter-YouTube-strategic-marketing-best-practices/#axzz2CtdBfrds
  • Mashable bit.ly study
  • If you haven’t already done this, get on LinkedIn and grab your name and your company name. Edit the URL on your profile so it reads with your actual name.If you leave what LinkedIn automatically does for you there will be lots of extra numbers and characters which confuse people.
  • When you reach out to people, modify the generic invitation text and tell the person why you are reaching out.
  • Identify influencers in your industry. ‘Like’, follow, and share their content whenever it’s relevant to your brand or message, and interact with them whenever possible.
  • http://linkedintobusiness.com/roi-and-measuring-your-LinkedIn-presence/
  • Best Practices for Marketing Your Station Final

    1. 1. Best Practices for Marketing YourStation on Facebook, Twitter &LinkedInMarch 7, 2013
    2. 2. @nprdigitalsvcs
    3. 3. previously on…using social media to promote your station • audience • goals • content • community
    4. 4. if you remembered only 3 things 1. not about you 2. has purpose 3. marathon
    5. 5. agenda• optimize platform• encourage engagement• measure effectiveness
    6. 6. optimize station facebook profile • vanity URL • cover photo • about section • milestones
    7. 7. searching for your station
    8. 8. WABE saw 30% increase with URL change
    9. 9. claim your vanity URLGo to www.facebook.com/username
    10. 10. cover photo – call to action
    11. 11. cover photo – specific initiative
    12. 12. cover photo – user generated
    13. 13. cover photo – user generated cont.
    14. 14. cover photo for your fans
    15. 15. about section
    16. 16. about MPR
    17. 17. create milestones
    18. 18. facebook demographics Gender Age 0-24 Male 25-34 Female 35-44 (45+) Education Income < High School 0-25K High 25K -50K School 50K-100K Some 100K+ College
    19. 19. identify key influencers• active followers• news partners and community organizations• local personalities and public figures• station personalities and shows with pages
    20. 20. when should you engage on facebook • publish at least once a day, optimally 3-5 times a day • three biggest usage spikes occur weekdays at 11:00 AM, 3:00 PM and 8:00 PM EDT • wednesday at 3:00 PM EDT is biggest
    21. 21. what is the most engaging on facebook• photos & videos• local, quirky and relatable• questions• exclusive
    22. 22. facebook contests
    23. 23. measuring effectiveness on facebook• Volume• Reach• Engagement• Influence• Virality
    24. 24. facebook insights
    25. 25. optimize twitter profile • name • image • bio
    26. 26. what’s in a name on twitter?
    27. 27. a picture is worth 140 characters
    28. 28. bio: searchable and explanatory
    29. 29. twitter demographics Gender Age 0-24 Male 25-34 Female 35-44 45+ Education Income < High School 0-25K High 25-50K School 50-100K Some 100K+ College
    30. 30. identify key influencers• active re-tweeters• news partners and community organizations• local personalities and public figures• station personalities and shows who tweet
    31. 31. when should you engage on twitter?publish at least 3-5 times a daypost early in the afternoon Monday – Thursdaythe half-life of a tweet is about 2.8 hoursdon’t overlook weekends
    32. 32. what is most engaging on twitter?• write headlines that get attention• put the link in the middle• have a personality and be of the moment
    33. 33. measuring effectiveness on twitter
    34. 34. tweet reach #pubtraining
    35. 35. Optimize linked In profile • name • profile • basics+
    36. 36. claim your name
    37. 37. complete your profile
    38. 38. give it some thought
    39. 39. go beyond the template
    40. 40. linkedIn demographics Gender Age 0-24 Male 25-34 Female 35-44 45+ Education Income < High School 0-25K High 25-50K School 50-100K Some 100K+ College
    41. 41. identify key influencers• participate in groups to identify active users• follow thought leaders in your field• use tools such as inmaps
    42. 42. when should you engage?• interact at least once a week• ask questions of your community• participate in existing conversations
    43. 43. your network
    44. 44. what is the most engaging on LinkedIn• searchable and informative descriptions• join or create group(s)• use tools
    45. 45. measuring effectiveness on LinkedIn
    46. 46. klout
    47. 47. peer index
    48. 48. Facebook Group [private] NPR Member Station MarketersLinkedIn Group [private] NPR Member Station Marketers
    49. 49. questions? @eskapepod kpodbielski@npr.org

    ×