You want to show the most current version of your brand to your audience so they have a sense of who you are and what you do.
Jason Parker from WABE changed their Facebook url from wabenews90.1 to justwabe. He says “That has been nothing but good for us, expanding the reach of the Facebook page has been huge in engaging audience.Fans have grown about 30% since the change was made, and all the engagement stats are moving up rapidly.”
If you haven’t already done this, get on LinkedIn and grab your name and your company name. Edit the URL on your profile so it reads with your actual name.If you leave what LinkedIn automatically does for you there will be lots of extra numbers and characters which confuse people.
When you reach out to people, modify the generic invitation text and tell the person why you are reaching out.
Identify influencers in your industry. ‘Like’, follow, and share their content whenever it’s relevant to your brand or message, and interact with them whenever possible.
facebook demographics Gender Age 0-24 Male 25-34 Female 35-44 (45+) Education Income < High School 0-25K High 25K -50K School 50K-100K Some 100K+ College
identify key influencers• active followers• news partners and community organizations• local personalities and public figures• station personalities and shows with pages
when should you engage on facebook • publish at least once a day, optimally 3-5 times a day • three biggest usage spikes occur weekdays at 11:00 AM, 3:00 PM and 8:00 PM EDT • wednesday at 3:00 PM EDT is biggest
what is the most engaging on facebook• photos & videos• local, quirky and relatable• questions• exclusive