A Procrastinator's Guide to Digital Election Coverage

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  • There is a lot of politics coverage - you’re competing with everyone that’s online. How can you stand out and not get lost in the crowd?Consider your people – what are their strengths. Consider your radio offerings and what you’ve done in the past.
  • What has worked in the past? Don’t limit yourself by it What will add value to their lives?Assess local interest, controversial issues and races
  • Work with existing toolsDon’t take on a time suck projectPractice anything you haven’t done before – don’t take this time to learn how to edit video
  • Can be taken together, taken separately, or/ added to what you already haveGoal is to start a conversation around specific ideas that have local relevance.
  • Results? Questions? Where to vote? Work with existing tools
  • If you are even considering breaking news, do it in advanceSounds counter to the style, but for debates, results, etc, you can pull a lot of the story together ahead of time
  • 1 – Speed and keywords
  • 1 – you can do this ahead of time
  • 1 – Choose your battles – is there one initiative or one race that is really important
  • Example from NHPrimaryWrite in a Google Doc or notes or Word on your computer
  • Could apply to any offerings from a national outlet or organizationAs we get closer to the election, you’ll see more so need to be even more selective
  • Useful is the key word
  • Results? Questions? Where to vote? Work with existing tools
  • What does your audience expect – why not ask them?
  • Start putting it all togetherGoogle and people friendly
  • Can also do this on night of a debate or big rally or anything that there’s a lot of interest
  • Results? Questions? Where to vote? Work with existing tools
  • State, county, city, Vote 2012, Election 2012-Don’t need to be witty
  • On your site, on your social media and with great headline writing
  • Always ask questions and consider whether your resources are being used wisely
  • Results? Questions? Where to vote? Work with existing tools
  • A Procrastinator's Guide to Digital Election Coverage

    1. 1. A Procrastinator’s Guide toDigital Election CoverageSeptember 27, 2012
    2. 2. DigitalServices.NPR.org – Click on News Training Teresa Gorman tgorman@npr.org @gteresa 2
    3. 3. Questions to ask1.How is your coverage unique? 3
    4. 4. Questions to ask1.How is your coverage unique?2.What does your audience expect? 4
    5. 5. Questions to ask1.How is your coverage unique?2.What does your audience expect?3.What can you do well in the time left? 5
    6. 6. 10 Steps to an Election Coverage Plan 6
    7. 7. 10 Steps to an Election Coverage Plan1. Choose your battles 7
    8. 8. http://www.flickr.com/photos/aheram/7885306114/sizes/z/ 8
    9. 9. Choose your battles 9
    10. 10. Choose your battles 10
    11. 11. Set yourself apart from the competition Write the second day story on the first day 11
    12. 12. Set yourself apart from the competition Write the second day story on the first day 12
    13. 13. What does this mean?? Provide 13
    14. 14. What does this mean?? Provide • Perspective 14
    15. 15. What does this mean?? Provide • Perspective • Analysis 15
    16. 16. What does this mean?? Provide • Perspective • Analysis • Why it matters 16
    17. 17. What does this mean?? Provide • Perspective • Analysis • Why it matters • A different take 17
    18. 18. What does this mean?? Provide • Perspective • Analysis • Why it matters • A different take 18
    19. 19. What does this mean?? Provide • Perspective • Analysis • Why it matters • A different take 19
    20. 20. 10 Steps to an Election Coverage Plan1. Choose your battles2. Write breaking news in advance 20
    21. 21. 2. Write breaking news in advance Google likes speed 21
    22. 22. 2. Write breaking news in advance Google likes speed Only way to get ahead with ‘what happened’ is to be on it immediately 22
    23. 23. 2. Write breaking news in advance Google likes speed Only way to get ahead with ‘what happened’ is to be on it immediately Focus on the implications of key initiatives or local races – not results 23
    24. 24. 2. Write breaking news in advance Google likes speed Only way to get ahead with ‘what happened’ is to be on it immediately Focus on the implications of key initiatives or local races – not results Write three different versions for the most important stories 24
    25. 25. Write breaking tweets in advance XYZ wins New Hampshire Republican primary with XYZ % of vote LINK #NHPrimary XYZ comes in last in #NHPrimary, with XYZ% of vote LINK XYZ% of precincts are reporting. XYZ is ahead of XYZ by XYZ%. Romney #NHPrimary win means election is his to lose, Shields says LINK 25
    26. 26. 10 Steps to an Election Coverage Plan1. Choose your battles2. Write breaking news in advance3. Selectively use NPR tools 26
    27. 27. 3. Selectively use NPR tools: API 27
    28. 28. 3. Selectively use NPR tools: API What does your audience expect from you? Does it have local relevance? 28
    29. 29. 3. Selectively use NPR tools: NPR apps 29
    30. 30. 3. Selectively use NPR tools: NPR apps http://apps.npr.org/early-voting-2012/#oh 30
    31. 31. 3. Selectively use NPR tools: NPR apps http://apps.npr.org/early-voting-2012/#oh 31
    32. 32. 3. Selectively use NPR tools: NPR apps Twitter.com/NPRApps 32
    33. 33. 10 Steps to an Election Coverage Plan1. Choose your battles2. Write breaking news in advance3. Selectively use NPR tools4. Link out to other local and national coverage 33
    34. 34. Do what you do best 34
    35. 35. Do what you do best Link to the rest 35
    36. 36. Link out“It is not a sign of weakness topoint to others good work. Itsa service,” Mark Memmott. 36
    37. 37. Link out: Be consistent 37
    38. 38. Link out: Keep it short 38
    39. 39. 10 Steps to an Election Coverage Plan1. Choose your battles2. Write breaking news in advance3. Selectively use NPR tools4. Link out to other local and national coverage5. Embed multimedia that is useful 39
    40. 40. 5. Embed multimedia that is usefulhttp://bit.ly/mapembed 40
    41. 41. Embed useful media: Video 41
    42. 42. Embed useful media: Social media 42
    43. 43. Embed useful media: Social media 43
    44. 44. Embed useful media: Social media 44
    45. 45. Embed useful media: Social media 45
    46. 46. 10 Steps to an Election Coverage Plan1. Choose your battles2. Write breaking news in advance3. Selectively use NPR tools4. Link out to other local and national coverage5. Embed multimedia that is useful6. Create informal partnerships 46
    47. 47. Informally share content plans 47
    48. 48. Share a common hashtag 48
    49. 49. Share a common hashtag 49
    50. 50. Share a common hashtag 50
    51. 51. Share a common hashtag 51
    52. 52. Share a common hashtag 52
    53. 53. 10 Steps to an Election Coverage Plan1. Choose your battles2. Write breaking news in advance3. Selectively use NPR tools4. Link out to other local and national coverage5. Embed multimedia that is useful6. Create informal partnerships7. Use social media to find out what your audience wants to know 53
    54. 54. Use social media to find out what your audience wants to know 54
    55. 55. Use social media to find out what your audience wants to know 55
    56. 56. 10 Steps to an Election Coverage Plan1. Choose your battles2. Write breaking news in advance3. Selectively use NPR tools4. Link out to other local and national coverage5. Embed multimedia that is useful6. Create informal partnerships7. Use social media to find out what your audience wants to know8. Create and update guides to other good content 56
    57. 57. Create and update guides to other good contentCombine tactics: http://stateimpact.npr.org/florida/2012/09/19/what-to-know-about-floridas- amendment-8/#more-13268 57
    58. 58. Create and update guides to other good contentCombine tactics: Pick issues and races that are of interest Provide context Write in advance Link out Answer questions Dive into your archives http://stateimpact.npr.org/florida/2012/09/19/what-to-know-about-floridas- amendment-8/#more-13268 58
    59. 59. 10 Steps to an Election Coverage Plan1. Choose your battles2. Write breaking news in advance3. Selectively use NPR tools4. Link out to other local and national coverage5. Embed multimedia that is useful6. Create informal partnerships7. Use social media to find out what your audience wants to know8. Create and update guides to other good content9. Cover it live on election night 59
    60. 60. 9. Cover it live with blogs and social media 60
    61. 61. Do it live1. Post live updates on election night2. Host a live blog3. Live tweet from viewing parties, newsroom, voting places 61
    62. 62. Do it live 62
    63. 63. Do it live 63
    64. 64. 10 Steps to an Election Coverage Plan1. Choose your battles2. Write breaking news in advance3. Selectively use NPR tools4. Link out to other local and national coverage5. Embed multimedia that is useful6. Create informal partnerships7. Use social media to find out what your audience wants to know8. Create and update guides to other good content9. Cover it live on election night10. Streamline coverage 64
    65. 65. Streamline coverage 65
    66. 66. Streamline coverage: Keep it simple1. Call it something recognizable 66
    67. 67. Streamline coverage: Keep it simple1. Call it something recognizable2. Make it easy to find 67
    68. 68. Streamline coverage: Keep it simple1. Call it something recognizable2. Make it easy to find3. Keep it simple – do you really need to spend a lot of time making a separate page? 68
    69. 69. 10 Steps to an Election Coverage Plan1. Choose your battles2. Write breaking news in advance3. Selectively use NPR tools4. Link out to other local and national coverage5. Embed multimedia that is useful6. Create informal partnerships7. Use social media to find out what your audience wants to know8. Create and update guides to other good content9. Cover it live on election night10. Streamline coverage 69
    70. 70. Questions?Up next: • “Beyond November" - Behind-the-Scenes of a Public Media Collaboration in St. Louis: Oct. 4, 1 - 2 p.m. ET • How to Live Blog the Election: Oct. 11, 1 - 2 p.m. ET • Cover the Election, Core Publisher Style: Oct. 18, 1 - 2 p.m. ET 70

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