Creating the Optimal Mobile Broadband Experience from an Operator’s Perspective

Creating the Optimal Mobile BroadbandExperience from an Operator’s Perspective Praveen Rajan Head of Mobile Internet & Advanced Data Services, DiGi Telecommunications Mobile Broadband Asia 30 March 2011, Singapore

5 Things About Malaysia

5 Things About DiGi

Easier to Predict when & where usage occursbig screen user behaviour

Longer Attachment spend more time & hog the network big screen user behaviour

CONSUME MORE better speed = longer surf time = bigger volumebig screen user behaviour

Harder to Predictwhen & where usage occurs small screen user behaviour

Shorter Attachment short bursts of usage as & when neededsmall screen user behaviour

Device Drives Usage beware of smartphonessmall screen user behaviour

• Easier to predict • Harder to predict when & where when & where• Longer • Shorter attachment to the attachment to the network network• Better speed • Usage depends drives more on device volume

How are We Meeting Customers Expectations?

1 Customers want honesty about speed

2 Show Indoor &Outdoor Coverage Maps big screen & smallscreen have varying levels of tolerance

3 Fair Use Quota for all Products Start early, communicate everywhere

4 Your Backup Broadband complimentary to fixed broadband

Zero Settings Get rid of multiple APNs, set defaults in devices5

ATTENTION! You have reached 75% of your quota. Smart Notifications Opportunity to upsell to premium packages6

Peace of Mind Pricing no charge after quota incentivize customers to upgrade or buy top-ups7

Speed / ConsistencyTransparency Quota Optimal Mobile Broadband ExperienceTurnaround Peace of Mind Time Pricing Settings Coverage

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Creating the Optimal Mobile Broadband Experience from an Operator’s Perspective

by Praveen Rajan on Aug 30, 2011

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Creating the Optimal Mobile Broadband Experience from an Operator’s Perspective — Presentation Transcript