Creating a Sustainable Mobile Internet Ecosystem to Drive Profitability

Creating a Sustainable Mobile Internet Ecosystem to Drive Profitability Praveen Rajan Head of Mobile Internet & Advanced Data Services, DiGi Telecommunications 5th Annual Mobile VAS Summit 27 April 2011, Singapore

5 Things About Malaysia

5 Things About DiGi

Easier to Predict when & where usage occursbig screen user behaviour

Longer Attachment spend more time & hog the network big screen user behaviour

CONSUME MORE better speed = longer surf time = bigger volumebig screen user behaviour

Harder to Predictwhen & where usage occurs small screen user behaviour

Shorter Attachment short bursts of usage as & when neededsmall screen user behaviour

Device Drives Usage beware of smartphonessmall screen user behaviour

• Easier to predict • Harder to predict when & where when & where• Longer • Shorter attachment to the attachment to the network network• Better speed • Usage depends drives more on device volume

How are We Driving Profitability?

1 Focus on Consistency

2 Prioritize Your Territories go deep for bigscreen, go wide for small screen big screen & smallscreen have varying levels of tolerance

3 Fair Use Quota for all Products Start early, communicate everywhere

4 Maximize Off-peak Can it complement fixed broadband?

Zero Settings Get rid of multiple APNs, set defaults in devices5

ATTENTION! You have reached 75% of your quota. Smart Notifications Opportunity to upsell to premium packages6

Peace of Mind Pricing no charge after quota incentivize customers to upgrade or buy top-ups7

Speed / ConsistencyPeace of Mind Prioritize Your Pricing Territories Profitable Mobile Internet Ecosystem Smart Fair UseNotifications Quota Zero Maximize Settings Off-peak

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Creating a Sustainable Mobile Internet Ecosystem to Drive Profitability

by Praveen Rajan on Aug 30, 2011

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Creating a Sustainable Mobile Internet Ecosystem to Drive Profitability — Presentation Transcript