Social Media: The Big 3 for Nonprofits

1,288 views
1,288 views

Published on

Short presentation on social media as it relates to nonprofits and giving some context to the three main platforms they should know about (Blogs, Facebook, Twitter).

Given as a segment of the Nonprofit Marketing Bootcamp put on in Portland, OR by Erica Mills on 6-3-11.

Published in: Technology, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,288
On SlideShare
0
From Embeds
0
Number of Embeds
508
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Social Media: The Big 3 for Nonprofits

  1. 1. Social Media | The Big 3<br />
  2. 2. Technology Waiter<br />“How am I suppose to do all of this, I already don’t have enough time to do my job(s)?”~Previous Participant~<br />I provide the menu and recommendations<br />…<br />You pick a couple items to try and go from there<br />
  3. 3. Technology Waiter<br />Don’t Overeat the Technology<br />
  4. 4. Road Map<br /><ul><li>Blog
  5. 5. Facebook
  6. 6. Twitter
  7. 7. Wrapping Up</li></li></ul><li>Format For The Day<br />
  8. 8. Is it all hype or is there real data for Social Media?<br />
  9. 9. Wave 5: The Socialization of Brands<br /><ul><li>37,600 respondents
  10. 10. 53 countries
  11. 11. Since 2006</li></li></ul><li>Wave 5 Report<br />Those that have affiliated with a brand online<br />Source: Universal McCann , Wave 5 Report<br />
  12. 12. Email Still Matters<br />Impact on feeling more “Positive & Loyal”<br />Source: Universal McCann , Wave 5 Report<br />
  13. 13. Idealware | Social Media Decision Guide<br /><ul><li>Survey (460)
  14. 14. Discussion Groups (6)
  15. 15. Case Study Analysis (273)
  16. 16. Facebook Survey (271)
  17. 17. Twitter Survey (69)</li></li></ul><li>Idealware | Social Media Decision Guide<br />Source: http://www.idealware.org/topics/social-media<br />
  18. 18. Idealware | Social Media Decision Guide<br />Source: http://www.idealware.org/topics/social-media<br />
  19. 19. Idealware | Social Media Decision Guide<br />Source: http://www.idealware.org/topics/social-media<br />
  20. 20. What Is A Blog<br />
  21. 21. Key Elements Of A Blog<br />Clear Focus of Topics<br />Ability to Comment<br />Categories<br />Tags<br />RSS Feed<br />
  22. 22. A Blogs Niche<br />Establish yourself as an authority<br />Build community around your topic areas<br />Demonstrate you are relevant/topical<br />Website Traffic and nerdy SEO stuff <br />
  23. 23. Blog Metric Examples<br />Number of Comments<br />Backlinks<br />Number of RSS subscribers<br />Social Sharing<br />
  24. 24. Blog Tips<br />Be careful with the “Labels”<br />Use appropriate format<br />Guidelines or “House Rules”<br />Keep the focus on the community<br />
  25. 25. What Is Facebook<br />
  26. 26. Key Elements Of Facebook<br />Fan Page<br />Comments<br />User News Feed<br />Share/Like buttons<br />Multi-Media Experience<br />
  27. 27. The Facebook Niche<br />Working to be the hub of “everything”<br />Overlap between Org and user’s personal<br />Existing community large and growing<br />Power of the share/recommend<br />
  28. 28. Facebook Metric Examples| Page Insights<br />Demographics<br />Interactions<br />Trends/Changes<br />Traffic<br />
  29. 29. Facebook Tips<br />Custom/Promotion Tabs<br />Vanity URL<br />Stop Broadcasting<br />Contests<br />
  30. 30. What Is Twitter<br />
  31. 31. Key Elements Of Twitter<br />Tweet<br />RT<br />List<br />#Hashtags<br />
  32. 32. The Twitter Niche<br />Conversation is truly public<br />Building Partnerships<br />Joining relevant conversations<br />Sharing links<br />Built for Mobile<br />
  33. 33. Twitter Metric Examples<br />Mentions<br />ReTweets (RTs)<br />Listed<br />Clicks on posted links<br />
  34. 34. Twitter Tips<br />Keep Your Handle/Name brief (RT-able)<br />Use hashtags wisely<br />Keep your listening ears on<br />Be reciprocal in your relationships<br />
  35. 35. Major Takeaways<br />Social Media is an important<br />Social Media is only one part of the toolkit<br />Engagement is the minimum/ No broadcasting<br />Not “Likeable” offline = Not “Likeable” online<br />
  36. 36. Wrapping It All Up<br />Questions????<br />
  37. 37. Thank You<br />Ash Shepherd<br />Project Strategist<br />ashs@npowernw.org<br />NPower Northwest<br />Website: www.npowernw.org<br />Facebook: www.facebook.com/npowernw<br />Twitter: @NPTech_Ash<br />

×