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Social Media: The Big 3 for Nonprofits
 

Social Media: The Big 3 for Nonprofits

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Short presentation on social media as it relates to nonprofits and giving some context to the three main platforms they should know about (Blogs, Facebook, Twitter). ...

Short presentation on social media as it relates to nonprofits and giving some context to the three main platforms they should know about (Blogs, Facebook, Twitter).

Given as a segment of the Nonprofit Marketing Bootcamp put on in Portland, OR by Erica Mills on 6-3-11.

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    Social Media: The Big 3 for Nonprofits Social Media: The Big 3 for Nonprofits Presentation Transcript

    • Social Media | The Big 3
    • Technology Waiter
      “How am I suppose to do all of this, I already don’t have enough time to do my job(s)?”~Previous Participant~
      I provide the menu and recommendations

      You pick a couple items to try and go from there
    • Technology Waiter
      Don’t Overeat the Technology
    • Road Map
      • Blog
      • Facebook
      • Twitter
      • Wrapping Up
    • Format For The Day
    • Is it all hype or is there real data for Social Media?
    • Wave 5: The Socialization of Brands
      • 37,600 respondents
      • 53 countries
      • Since 2006
    • Wave 5 Report
      Those that have affiliated with a brand online
      Source: Universal McCann , Wave 5 Report
    • Email Still Matters
      Impact on feeling more “Positive & Loyal”
      Source: Universal McCann , Wave 5 Report
    • Idealware | Social Media Decision Guide
      • Survey (460)
      • Discussion Groups (6)
      • Case Study Analysis (273)
      • Facebook Survey (271)
      • Twitter Survey (69)
    • Idealware | Social Media Decision Guide
      Source: http://www.idealware.org/topics/social-media
    • Idealware | Social Media Decision Guide
      Source: http://www.idealware.org/topics/social-media
    • Idealware | Social Media Decision Guide
      Source: http://www.idealware.org/topics/social-media
    • What Is A Blog
    • Key Elements Of A Blog
      Clear Focus of Topics
      Ability to Comment
      Categories
      Tags
      RSS Feed
    • A Blogs Niche
      Establish yourself as an authority
      Build community around your topic areas
      Demonstrate you are relevant/topical
      Website Traffic and nerdy SEO stuff
    • Blog Metric Examples
      Number of Comments
      Backlinks
      Number of RSS subscribers
      Social Sharing
    • Blog Tips
      Be careful with the “Labels”
      Use appropriate format
      Guidelines or “House Rules”
      Keep the focus on the community
    • What Is Facebook
    • Key Elements Of Facebook
      Fan Page
      Comments
      User News Feed
      Share/Like buttons
      Multi-Media Experience
    • The Facebook Niche
      Working to be the hub of “everything”
      Overlap between Org and user’s personal
      Existing community large and growing
      Power of the share/recommend
    • Facebook Metric Examples| Page Insights
      Demographics
      Interactions
      Trends/Changes
      Traffic
    • Facebook Tips
      Custom/Promotion Tabs
      Vanity URL
      Stop Broadcasting
      Contests
    • What Is Twitter
    • Key Elements Of Twitter
      Tweet
      RT
      List
      #Hashtags
    • The Twitter Niche
      Conversation is truly public
      Building Partnerships
      Joining relevant conversations
      Sharing links
      Built for Mobile
    • Twitter Metric Examples
      Mentions
      ReTweets (RTs)
      Listed
      Clicks on posted links
    • Twitter Tips
      Keep Your Handle/Name brief (RT-able)
      Use hashtags wisely
      Keep your listening ears on
      Be reciprocal in your relationships
    • Major Takeaways
      Social Media is an important
      Social Media is only one part of the toolkit
      Engagement is the minimum/ No broadcasting
      Not “Likeable” offline = Not “Likeable” online
    • Wrapping It All Up
      Questions????
    • Thank You
      Ash Shepherd
      Project Strategist
      ashs@npowernw.org
      NPower Northwest
      Website: www.npowernw.org
      Facebook: www.facebook.com/npowernw
      Twitter: @NPTech_Ash