Overview of the Morning9:30am Gathering, Intros, and Brainstorming9:45am So what’s a social media strategy, anyways?10:30am Break time!11:00am Tactics for Facebook11:20am Breakout Groups: Facebook/Twitter deep dives11:45am Evaluations and Final Discussion
IntroductionsNameOrganizationThinking about social media makes me____________ORMy nonprofit uses social media because____________
BrainstormingWhat are your questions about SocialMedia?Terms you would like explained?Social Networks you don’t understand?Something you would like to learn today?
Expectations Management“Our limitations and success will be based,most often, on your own expectations forourselves. What the mind dwells upon, thebody acts upon.”Denise Waitly Photo by KayVee.INC
Re-Define SuccessIts about the Quality, not the Quantity Vs100 fans who 10 fans who takearent engaged action
Build RelationshipsRemember “Social” comes before “Media” for a reason • Don’t connect only when you need something • Be deliberate about creating relationships • Respond when others reach out
Social Media Reflects MissionOffline goals should = Online goals
Possible FocusesStorytelling • personalized • strong focus on creating good content (pictures, blog posts, videos, etc) • day-in-the-lifeInformation Hubs• trusted source for info about specific topics• connected to similar orgsCommunity Building• emphasis on call to action• focused on building relationships with individuals
SMART Goals = FoundationS - SpecificBad Example = My nonprofit will use social media.Better Example = My nonprofit will create aFacebook page.M - MeasurableA - AlignedR - RealisticT - Timely
SMART Goals = FoundationS - SpecificM - MeasurableBad Example - My nonprofit will get better atusing FacebookBetter Example - My nonprofit will gain 20 fansA - AlignedR - RealisticT - Timely
SMART Goals = FoundationS - SpecificM - MeasurableA - AlignedBad Example: My nonprofit will join Facebook togain fans.Better Example: My nonprofit will find 5 newvolunteers through Facebook.R - RealisticT - Timely
SMART Goals = FoundationS - SpecificM - MeasurableA - AlignedR - RealisticBad Example - My nonprofit will increase onlinedonations by 500%.Better Example - My nonprofit will increase onlinedonations by 10%.T - Timely
SMART Goals = FoundationS - SpecificM - MeasurableA - AlignedR - RealisticT - TimelyBad Example - My nonprofit will find new donorson Facebook.Better Example - In 6 months, my nonprofit willgain 2 new volunteers through Facebook.
PracticeWork to create a SMART goal for your nonprofit• Start small• Add actual dates• Link back to nonprofit’s mission• What’s your social media focus?