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Social Media: FromStrategy to Tactics
Overview of the Morning9:30am    Gathering, Intros, and Brainstorming9:45am    So what’s a social media strategy, anyways?...
IntroductionsNameOrganizationThinking about social media makes me____________ORMy nonprofit uses social media because_____...
BrainstormingWhat are your questions about SocialMedia?Terms you would like explained?Social Networks you don’t understand...
Expectations Management“Our limitations and success will be based,most often, on your own expectations forourselves. What ...
Re-Define SuccessIts about the Quality, not the Quantity                  Vs100 fans who             10 fans who takearent...
Build RelationshipsRemember “Social” comes before “Media” for a reason   • Don’t connect only when you need something   • ...
Social Media Reflects MissionOffline goals should =     Online goals
Possible FocusesStorytelling • personalized • strong focus on creating good content (pictures, blog posts,   videos, etc) ...
Storytelling Nonprofits
Information Hub Nonprofits
Community Building Nonprofits
SMART Goals = FoundationS - SpecificM - MeasurableA - AlignedR - RealisticT - Timely
SMART Goals = FoundationS - SpecificBad Example = My nonprofit will use social media.Better Example = My nonprofit will cr...
SMART Goals = FoundationS - SpecificM - MeasurableBad Example - My nonprofit will get better atusing FacebookBetter Exampl...
SMART Goals = FoundationS - SpecificM - MeasurableA - AlignedBad Example: My nonprofit will join Facebook togain fans.Bett...
SMART Goals = FoundationS - SpecificM - MeasurableA - AlignedR - RealisticBad Example - My nonprofit will increase onlined...
SMART Goals = FoundationS - SpecificM - MeasurableA - AlignedR - RealisticT - TimelyBad Example - My nonprofit will find n...
PracticeWork to create a SMART goal for your nonprofit• Start small• Add actual dates• Link back to nonprofit’s mission• W...
Break Time             Photo by NicoKaiser
Top Five Facebook Tactics   1. Create a fully functional pageProfile                                         CoverPicture ...
Top Five Facebook Tactics2. Ask questions / Elicit feedback
Top Five Facebook Tactics3. Pictures speak louder than words
Top Five Facebook Tactics4. Be Responsive• Customer  Service matters• People love  recognition
Top Five Facebook Tactics                   5. Dont be afraid to                   re-share interesting                   ...
Top Five Twitter Tactics1. Fully brand your presence
Top Five Twitter Tactics2. Be human
Top Five Twitter Tactics3. Build relationships, but dont be spammy
Top Five Twitter Tactics4. Be re-tweetable
Top Five Twitter Tactics5. Listen and Engage
Any questions?                                                                    Is that it?! photo by http://www.flickr....
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Social Media: From Strategy to Tactics

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The first in our Tech Assessment Program for nonprofits, this hands-on workshop focused on moving from strategy-creation to learning social media tactics.

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Transcript of "Social Media: From Strategy to Tactics"

  1. 1. Social Media: FromStrategy to Tactics
  2. 2. Overview of the Morning9:30am Gathering, Intros, and Brainstorming9:45am So what’s a social media strategy, anyways?10:30am Break time!11:00am Tactics for Facebook11:20am Breakout Groups: Facebook/Twitter deep dives11:45am Evaluations and Final Discussion
  3. 3. IntroductionsNameOrganizationThinking about social media makes me____________ORMy nonprofit uses social media because____________
  4. 4. BrainstormingWhat are your questions about SocialMedia?Terms you would like explained?Social Networks you don’t understand?Something you would like to learn today?
  5. 5. Expectations Management“Our limitations and success will be based,most often, on your own expectations forourselves. What the mind dwells upon, thebody acts upon.”Denise Waitly Photo by KayVee.INC
  6. 6. Re-Define SuccessIts about the Quality, not the Quantity Vs100 fans who 10 fans who takearent engaged action
  7. 7. Build RelationshipsRemember “Social” comes before “Media” for a reason • Don’t connect only when you need something • Be deliberate about creating relationships • Respond when others reach out
  8. 8. Social Media Reflects MissionOffline goals should = Online goals
  9. 9. Possible FocusesStorytelling • personalized • strong focus on creating good content (pictures, blog posts, videos, etc) • day-in-the-lifeInformation Hubs• trusted source for info about specific topics• connected to similar orgsCommunity Building• emphasis on call to action• focused on building relationships with individuals
  10. 10. Storytelling Nonprofits
  11. 11. Information Hub Nonprofits
  12. 12. Community Building Nonprofits
  13. 13. SMART Goals = FoundationS - SpecificM - MeasurableA - AlignedR - RealisticT - Timely
  14. 14. SMART Goals = FoundationS - SpecificBad Example = My nonprofit will use social media.Better Example = My nonprofit will create aFacebook page.M - MeasurableA - AlignedR - RealisticT - Timely
  15. 15. SMART Goals = FoundationS - SpecificM - MeasurableBad Example - My nonprofit will get better atusing FacebookBetter Example - My nonprofit will gain 20 fansA - AlignedR - RealisticT - Timely
  16. 16. SMART Goals = FoundationS - SpecificM - MeasurableA - AlignedBad Example: My nonprofit will join Facebook togain fans.Better Example: My nonprofit will find 5 newvolunteers through Facebook.R - RealisticT - Timely
  17. 17. SMART Goals = FoundationS - SpecificM - MeasurableA - AlignedR - RealisticBad Example - My nonprofit will increase onlinedonations by 500%.Better Example - My nonprofit will increase onlinedonations by 10%.T - Timely
  18. 18. SMART Goals = FoundationS - SpecificM - MeasurableA - AlignedR - RealisticT - TimelyBad Example - My nonprofit will find new donorson Facebook.Better Example - In 6 months, my nonprofit willgain 2 new volunteers through Facebook.
  19. 19. PracticeWork to create a SMART goal for your nonprofit• Start small• Add actual dates• Link back to nonprofit’s mission• What’s your social media focus?
  20. 20. Break Time Photo by NicoKaiser
  21. 21. Top Five Facebook Tactics 1. Create a fully functional pageProfile CoverPicture Photo MilestonesAboutSection
  22. 22. Top Five Facebook Tactics2. Ask questions / Elicit feedback
  23. 23. Top Five Facebook Tactics3. Pictures speak louder than words
  24. 24. Top Five Facebook Tactics4. Be Responsive• Customer Service matters• People love recognition
  25. 25. Top Five Facebook Tactics 5. Dont be afraid to re-share interesting content Where Seattle Tilth Saw it Content Creator Stats on Seattle Tilth’s specific post
  26. 26. Top Five Twitter Tactics1. Fully brand your presence
  27. 27. Top Five Twitter Tactics2. Be human
  28. 28. Top Five Twitter Tactics3. Build relationships, but dont be spammy
  29. 29. Top Five Twitter Tactics4. Be re-tweetable
  30. 30. Top Five Twitter Tactics5. Listen and Engage
  31. 31. Any questions? Is that it?! photo by http://www.flickr.com/photos/plasticrevolver/164351244/
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