Social Media Content Curation

Social Media Content Curation Brown Bag March 28, 2012

NPower Northwest• Vision – A thriving community with high performing nonprofits.• Mission – To strengthen the nonprofit sector by catalyzing innovation and driving adoption of technology solutions.

Introductions Abby Nafziger AmeriCorps VISTA @abbynafYour NameYour OrganizationWhat are you hoping to learn today?

RoadmapCuration: Finding good contentCreation: Ideas for better engagementDiscussion and Questions

Content Curation “The organizing, filtering and ‘making sense’ of information on the web and sharing the very best with your network” – Beth KanterPhoto Credit Photo Credit

Content Curation: Why is it helpful?Allows your nonprofit to:• Become a source of valued information in your community• Build relationships• Serve as professional development for staff

Seek, Sense, Share Photo Credit

Seeking: Finding Interesting ContentGoogle Reader Twitter Lists

Seeking: Finding Relevant Content News Sites

Sensing: Content Curators“A human-powereddiscovery engine forinterestingness, culling andcurating cross-disciplinarycuriosity-quenchers, andseparating the signal fromthe noise to bring you thingsyou didn’t know you wereinterested in until you are.”

Sensing: Connect content to goalsHere at NPower:• Drive the adoption of technology solutions within the nonprofit sector• Establish thought-leadership in the nonprofit technology field• Share resources and educational opportunities with local nonprofit organizations and their staff

Sensing: Know Your AudienceWhat are your community’s interests?NPower example:• Nonprofit technology• Social media• Mobile technology• Nonprofit communications• Trends in philanthropy

Sharing: Add Value1. Commentary 2. Why read?3. Personal Touch

Questions? Photo Credit

Content Creation: Ideas for better engagement Photo Credit

Facebook: Tips for better Content1. Sharepersonalizedinformation aboutyour nonprofit

Facebook: Tips for better content2. Encourage staff members to post about events

Facebook: Tips for better Content3. Incite feedback anduse photos

Twitter: Tips for better Content 1. Connect Content to Social Trends

Twitter: Tips for better Content 2. Post breaking news

Comments or QuestionsAnything you want to add? Photo Credit

Thank You NPower Northwest Website: www.npowernw.org Facebook: www.facebook.com/npowernw Twitter: @npowernw

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Social Media Content Curation

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