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Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
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Social Media 101

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What it is and why it's important

What it is and why it's important

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  • NPower Northwest is where savvy nonprofits turn for technology. At NPower, we’re guided by the belief that technology can transform the nonprofit sector and play a pivotal role in creating greater good.  When you work with us, you understand all your options and can move forward with an approach that you are confident makes most sense for your organization, in terms of both impact and cost. Check out our website at www.npowernw.org to learn more about what we do and how we work.
  • Transcript

    • 1. Social Media 101What It Is & Why It’s Important
    • 2. Road Map
      What is social media?
      Why is it important?
      Things to keep in mind
      Q&A
    • 3. NPower Northwest
      Vision
      A thriving community with high performing nonprofits.
      Mission
      To strengthen the nonprofit sector by catalyzing innovation and driving adoption of technology solutions.
    • 4. Introductions
      Presenter
      Ash Shepherd
      Project Strategist
      NPower Northwest
      Moderator
      Mandi Moshay
      Community Engagement Coordinator
      NPower Northwest
    • 5. Poll
      Primary role representing here today?
    • 6. Poll
      Why are you interested in topic?
    • 7. Social Media
      What’s it all about?
    • 8. Definition
      Any tool that uses the internet to facilitate conversations
    • 9. Key Differences
      Shift from
      Monologue Conversation
    • 10. Key Differences
      Happens in real-time
      Flickr | Kodak Agafa
    • 11. Key Differences
      User-generated
    • 12. Key Differences
      Online & mobile
    • 13. Major Implications
      Shift in ownership of content/message
    • 14. Major Implications
      Shift in power from traditional media sources
    • 15. Major Implications
      New communication channel to integrate
      Image | www.attribution101.com
    • 16. Social Media is Not Just Facebook & Twitter
    • 17. Social Media Landscape
    • 18. Nonprofit Context
      11,196 participants
      All sizes of org
      Broad spectrum
      Jan & Feb of 2011
    • 19. Nonprofit Context
      Using at least one commercial social metwork
      Source | NonpropfitSocialNetworkSurvey.com
    • 20. Nonprofit Context
      Platform use
      Source | NonpropfitSocialNetworkSurvey.com
    • 21. The Big Four
    • 22. Facebook
      800 million active users
      2 billion posts are liked & commented/day
      7 million+ apps & websites integrated
      Source: www.facebook.com/press/info.php?statistics
    • 23. Twitter
      460,000: Avg # new accounts/day in Mar 2011
      1 week = 1 billion tweets
      182% increase in mobile users (Mar ’10-’11)
      Source: blog.twitter.com/2011/03/numbers.html
    • 24. LinkedIn
      97 million monthly visitors (40 million US)
      Growth - nearly 1 new member/second
      Newly added nonprofit focus
      Source: www.quantcast.com
    • 25. YouTube
      3 billion videos viewed/day
      Broad demographic base 18-54
      17 million: connect to at least 1 social account
      Source: www.youtube.com/t/press_statistics
    • 26. Honorable Mentions
      Blogs & Flickr
    • 27. Poll
      Number of platforms for org?
    • 28. Questions
    • 29. Social Media
      Why Does It Matter?
    • 30. The Conversation is Happening
    • 31. Engagement is The New Standard
    • 32. Cultural Shift in Communication Trends
    • 33. The Potential
      To create relationships
    • 34. The Potential
      To tell your story
    • 35. The Potential
      To let others tell the story
    • 36. The Potential
      To redefine your “community”
    • 37. The Potential
      To drive offline action
    • 38. Social Media
      Things To Keep In Mind
    • 39. Things To Keep In Mind
      Be authentic in willingness to engage
      Flickr | escuchoelecodetuvoz
    • 40. Poll
      Org’s willingness to engage in conversation?
    • 41. Things To Keep In Mind
      Not a silver bullet
    • 42. Things To Keep In Mind
      Failure to plan is planning to fail
    • 43. Things To Keep In Mind
      Boring offline means boring online
      Credit sxc.hu |roxinasz
    • 44. Take Aways
      Communication has changed, for good
      ONE of many channels to use
      The potential is enormous
      Always a work in progress
    • 45. Webinar Series
      Social Media: Getting Started
      Social Media: Keeping Momentum
    • 46. Thank You
      Ash Shepherd
      Project Strategist
      ashs@npowernw.org
      Twitter: @NPTech_Ash
      NPower Northwest
      Website: www.npowernw.org
      Facebook: www.facebook.com/npowernw
      Twitter: @npowernw

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