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Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
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Social Media 101

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What it is and why it's important

What it is and why it's important

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  • NPower Northwest is where savvy nonprofits turn for technology. At NPower, we’re guided by the belief that technology can transform the nonprofit sector and play a pivotal role in creating greater good.  When you work with us, you understand all your options and can move forward with an approach that you are confident makes most sense for your organization, in terms of both impact and cost. Check out our website at www.npowernw.org to learn more about what we do and how we work.
  • Transcript

    • 1. Social Media 101What It Is & Why It’s Important<br />
    • 2. Road Map<br />What is social media?<br />Why is it important?<br />Things to keep in mind<br />Q&A<br />
    • 3. NPower Northwest<br />Vision <br />A thriving community with high performing nonprofits.<br />Mission<br />To strengthen the nonprofit sector by catalyzing innovation and driving adoption of technology solutions.<br />
    • 4. Introductions<br />Presenter<br />Ash Shepherd<br />Project Strategist<br />NPower Northwest<br />Moderator<br />Mandi Moshay<br />Community Engagement Coordinator<br />NPower Northwest<br />
    • 5. Poll<br />Primary role representing here today?<br />
    • 6. Poll<br />Why are you interested in topic?<br />
    • 7. Social Media<br />What’s it all about?<br />
    • 8. Definition<br />Any tool that uses the internet to facilitate conversations<br />
    • 9. Key Differences<br />Shift from <br />Monologue Conversation<br />
    • 10. Key Differences<br />Happens in real-time<br />Flickr | Kodak Agafa<br />
    • 11. Key Differences<br />User-generated<br />
    • 12. Key Differences<br />Online & mobile<br />
    • 13. Major Implications<br />Shift in ownership of content/message<br />
    • 14. Major Implications<br />Shift in power from traditional media sources<br />
    • 15. Major Implications<br />New communication channel to integrate<br />Image | www.attribution101.com<br />
    • 16. Social Media is Not Just Facebook & Twitter<br />
    • 17. Social Media Landscape<br />
    • 18. Nonprofit Context<br />11,196 participants<br />All sizes of org<br />Broad spectrum<br />Jan & Feb of 2011<br />
    • 19. Nonprofit Context<br />Using at least one commercial social metwork<br />Source | NonpropfitSocialNetworkSurvey.com<br />
    • 20. Nonprofit Context<br />Platform use<br />Source | NonpropfitSocialNetworkSurvey.com<br />
    • 21. The Big Four<br />
    • 22. Facebook<br />800 million active users<br />2 billion posts are liked & commented/day<br />7 million+ apps & websites integrated<br />Source: www.facebook.com/press/info.php?statistics<br />
    • 23. Twitter<br />460,000: Avg # new accounts/day in Mar 2011<br />1 week = 1 billion tweets<br />182% increase in mobile users (Mar ’10-’11)<br />Source: blog.twitter.com/2011/03/numbers.html<br />
    • 24. LinkedIn<br />97 million monthly visitors (40 million US)<br />Growth - nearly 1 new member/second<br />Newly added nonprofit focus<br />Source: www.quantcast.com<br />
    • 25. YouTube<br />3 billion videos viewed/day<br />Broad demographic base 18-54<br />17 million: connect to at least 1 social account<br />Source: www.youtube.com/t/press_statistics<br />
    • 26. Honorable Mentions<br />Blogs & Flickr<br />
    • 27. Poll<br />Number of platforms for org?<br />
    • 28. Questions<br />
    • 29. Social Media<br />Why Does It Matter?<br />
    • 30. The Conversation is Happening<br />
    • 31. Engagement is The New Standard<br />
    • 32. Cultural Shift in Communication Trends<br />
    • 33. The Potential<br />To create relationships<br />
    • 34. The Potential<br />To tell your story<br />
    • 35. The Potential<br />To let others tell the story<br />
    • 36. The Potential<br />To redefine your “community”<br />
    • 37. The Potential<br />To drive offline action<br />
    • 38. Social Media<br />Things To Keep In Mind<br />
    • 39. Things To Keep In Mind<br />Be authentic in willingness to engage<br />Flickr | escuchoelecodetuvoz<br />
    • 40. Poll<br />Org’s willingness to engage in conversation?<br />
    • 41. Things To Keep In Mind<br />Not a silver bullet<br />
    • 42. Things To Keep In Mind<br />Failure to plan is planning to fail<br />
    • 43. Things To Keep In Mind<br />Boring offline means boring online<br />Credit sxc.hu |roxinasz<br />
    • 44. Take Aways<br />Communication has changed, for good<br />ONE of many channels to use<br />The potential is enormous<br />Always a work in progress<br />
    • 45. Webinar Series<br />Social Media: Getting Started<br />Social Media: Keeping Momentum<br />
    • 46. Thank You<br />Ash Shepherd<br />Project Strategist<br />ashs@npowernw.org<br />Twitter: @NPTech_Ash<br />NPower Northwest<br />Website: www.npowernw.org<br />Facebook: www.facebook.com/npowernw<br />Twitter: @npowernw<br />

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