Why bother with SEO at all? Site structure - a byproduct of SEO and something that should be done regardless Site maps and Sitemaps are two different things, see when and how they're useful Trick for optimizing single articles, since that is often what people are after
A certain type of visitor is what you're after. A visitor that wants to engage with your site. A visitor that is interested. Maybe hosting an event, and your visitors are interested in the event details. SEO today is simply about making your content discoverable.
Difficult for humans to figure out what is going on Some of these pages shouldn't even be public, shouldn't be on the web server at all
Generally a static page that shows where everything is. XML Sitemap is often generated with software. Submit it to a search engine, or in robots file. Can have all sorts of parameters in the XML sitemap, but search engines could ignore it. Sitemaps are important for dynamic websites and dynamic content. Show example of Filmetrics sitemap and breadcrumbs
Show example of Filmetrics sitemap and breadcrumbs
Don't do this! Don't just use synonyms of important keywords. Keyword density is out!
Used to be about affiliates and link farms. Used to trade links back and forth with each other. These are important because this is what a visitor sees in the search engine results
These are important because this is what a visitor sees in the search engine results
Search Engine Optimization brown bag for nonprofits proudly presents the
The trick to SEO for articles SEO used to be all about keyword density SEO used to be all about getting people to link to your site Today's search engines are smart, and there are hundreds of factors that all go into play each time a user searches Design your website and articles for your visitors, not for search engines
Common mistakes Using images instead of text in critical locations, such as <h1>tags Examples: Cafe Royal Google Cache Jackson Place Vision y Compromiso Using images without alt text, descriptions, or appropriate file names <img src="DSC_4280.jpg" alt="" /> <img src="saving-whales-puget-sound-8-8-2010.jpg" alt="A whale is found swimming around the Puget Sound in August 2010" /> <img src="savingwhalespugetsound1.jpg" alt="" />
Common mistakes Relying solely on Adobe Flash, videos, images, .PDF's*, or other media to convey your message Can be difficult for search engines to find and discover your content Can be hard to view and access on mobile devices, tablets, screen readers. Some require plugins or additional software or steps