Google Analytics for Nonprofits

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  • NPower Northwest is where savvy nonprofits turn for technology. At NPower, we’re guided by the belief that technology can transform the nonprofit sector and play a pivotal role in creating greater good.  When you work with us, you understand all your options and can move forward with an approach that you are confident makes most sense for your organization, in terms of both impact and cost. Check out our website at www.npowernw.org to learn more about what we do and how we work.
  • Google Analytics for Nonprofits

    1. 1. Google Analytics for Nonprofits<br />For Audio 866.740.1260 Access Code 9577700<br />
    2. 2. Road Map<br />Setting the Context<br />Metric Basics<br />Nonprofit Goodies<br />Tips & Tricks<br />Q&A<br />
    3. 3. NPower Northwest<br />Vision <br />A thriving community with high performing nonprofits.<br />Mission<br />To strengthen the nonprofit sector by catalyzing innovation and driving adoption of technology solutions.<br />
    4. 4. Introductions<br />Presenter<br />Ash Shepherd<br />Project Strategist<br />NPower Northwest<br />Moderator<br />Stephen Eggers<br />HandsOn Tech AmeriCorp VISTA <br />Serving at NPower Northwest<br />
    5. 5. Poll<br />Primary Challenge with Google Analytics<br />
    6. 6. Setting The Context<br />
    7. 7. It’s About People<br />
    8. 8. Not About the Numbers<br />
    9. 9. Got Questions<br />Metrics are the answer, not the question<br />Do you know what your questions are?<br />
    10. 10. Strategic Cycle<br />
    11. 11. Process Is Scalable<br />20 Goals<br />1 Goal<br />
    12. 12. Poll<br />Rate your level of use of a strategic cycle<br />
    13. 13. Metric Basics<br />
    14. 14. Orientation<br />
    15. 15. Orientation<br />Date Range<br />Defaults to 1 month but can be adjusted<br />
    16. 16. Orientation<br />Chart<br />Defaults to visitors by the day. Lots of options to change metrics, compare metrics, change increment<br />
    17. 17. Orientation<br />New vs. Returning Chart<br />Percentage of new vs. returning visitors, relative to the date range you have set.<br />
    18. 18. Orientation<br />Metrics Basics<br />Base set of metrics, relative to the date range you have set.<br />
    19. 19. Visits<br />Total # Of Visits To The Site<br />= 5 Visits<br />
    20. 20. Unique Visitors<br />Are They A New Visitor To The Site<br />*Only new visits counted<br />YES<br />NO<br />
    21. 21. New vs. Returning<br />First Time or Returning Visit<br />*All visits counted<br />First Time Visit<br />YES<br />NO<br />Return Visit<br />
    22. 22. Pageviews<br />Total number of pages viewed<br />= 6 Pageviews<br />
    23. 23. Pages/Visit<br />Total Pageviews<br />Total Visits<br />= Average Pages/Visit<br />Average Visitor<br />=<br />
    24. 24. Average Time on Site<br />Total Time<br />Total Visits<br />= Average Time on Site<br />Average Visitor<br />=<br />
    25. 25. Bounce Rate<br />The number of single-page visits to your site<br />
    26. 26. Questions<br />
    27. 27. Nonprofit Goodies<br />
    28. 28. Date Range<br />Customize Date Range<br />Grant Reporting Periods<br />Campaigns<br />Board Reports<br />
    29. 29. Graphics<br />ScreengrabThose Graphics<br />
    30. 30. Map Graphic<br />May Be Serving A Larger Community<br />
    31. 31. Email & Blog Suggestions<br />Search Terms Suggest Topics of Interest<br />Possible Topics<br /><ul><li>Social Media Audit
    32. 32. Planning
    33. 33. Bulk Email Tools
    34. 34. Vertical Response How-Tos</li></li></ul><li>Tips & Tricks<br />
    35. 35. Customize The Dashboard (New Version)<br />Cut through the noise and see what is most important to you<br />
    36. 36. Annotations<br />Record outside actions & “Ah Ha” moments for self and teams<br />Create a new annotation<br />
    37. 37. Annotations<br />Sent e-Newsletter with new subject line “Call To Action”format<br />
    38. 38. Annotations<br />Will be seen anytime your note is in date range (Private/Shared)<br />
    39. 39. Annotations<br />Be sure to use in analysis and feedback into goals<br />
    40. 40. Track Document Downloads<br />Downloads not tracked by default<br />Track in new window/tab<br />Track in Current window/tab<br />Track site wide<br />*Specific details in handout<br />
    41. 41. Custom Alerts<br />Let The Technology Work For You<br />Something out of the norm happens (you define the norm) <br />you get notified<br />
    42. 42. Custom Alerts<br />Let The Technology Work For You<br />
    43. 43. Poll<br />Identify your primary next step<br />
    44. 44. Take Aways<br />Metrics answer questions, should know these<br />Scale process to be successful<br />Make the technology work for you<br />Always refine and adjust, ongoing<br />
    45. 45. Thank You<br />Ash Shepherd<br />Project Strategist<br />ashs@npowernw.org<br />Twitter: @NPTech_Ash<br />NPower Northwest<br />Website: www.npowernw.org<br />Facebook: www.facebook.com/npowernw<br />Twitter: @npowernw<br />

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