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Google Analytics for Nonprofits

Google Analytics for Nonprofits






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  • NPower Northwest is where savvy nonprofits turn for technology. At NPower, we’re guided by the belief that technology can transform the nonprofit sector and play a pivotal role in creating greater good.  When you work with us, you understand all your options and can move forward with an approach that you are confident makes most sense for your organization, in terms of both impact and cost. Check out our website at www.npowernw.org to learn more about what we do and how we work.

Google Analytics for Nonprofits Google Analytics for Nonprofits Presentation Transcript

  • Google Analytics for Nonprofits
    For Audio 866.740.1260 Access Code 9577700
  • Road Map
    Setting the Context
    Metric Basics
    Nonprofit Goodies
    Tips & Tricks
  • NPower Northwest
    A thriving community with high performing nonprofits.
    To strengthen the nonprofit sector by catalyzing innovation and driving adoption of technology solutions.
  • Introductions
    Ash Shepherd
    Project Strategist
    NPower Northwest
    Stephen Eggers
    HandsOn Tech AmeriCorp VISTA
    Serving at NPower Northwest
  • Poll
    Primary Challenge with Google Analytics
  • Setting The Context
  • It’s About People
  • Not About the Numbers
  • Got Questions
    Metrics are the answer, not the question
    Do you know what your questions are?
  • Strategic Cycle
  • Process Is Scalable
    20 Goals
    1 Goal
  • Poll
    Rate your level of use of a strategic cycle
  • Metric Basics
  • Orientation
  • Orientation
    Date Range
    Defaults to 1 month but can be adjusted
  • Orientation
    Defaults to visitors by the day. Lots of options to change metrics, compare metrics, change increment
  • Orientation
    New vs. Returning Chart
    Percentage of new vs. returning visitors, relative to the date range you have set.
  • Orientation
    Metrics Basics
    Base set of metrics, relative to the date range you have set.
  • Visits
    Total # Of Visits To The Site
    = 5 Visits
  • Unique Visitors
    Are They A New Visitor To The Site
    *Only new visits counted
  • New vs. Returning
    First Time or Returning Visit
    *All visits counted
    First Time Visit
    Return Visit
  • Pageviews
    Total number of pages viewed
    = 6 Pageviews
  • Pages/Visit
    Total Pageviews
    Total Visits
    = Average Pages/Visit
    Average Visitor
  • Average Time on Site
    Total Time
    Total Visits
    = Average Time on Site
    Average Visitor
  • Bounce Rate
    The number of single-page visits to your site
  • Questions
  • Nonprofit Goodies
  • Date Range
    Customize Date Range
    Grant Reporting Periods
    Board Reports
  • Graphics
    ScreengrabThose Graphics
  • Map Graphic
    May Be Serving A Larger Community
  • Email & Blog Suggestions
    Search Terms Suggest Topics of Interest
    Possible Topics
    • Social Media Audit
    • Planning
    • Bulk Email Tools
    • Vertical Response How-Tos
  • Tips & Tricks
  • Customize The Dashboard (New Version)
    Cut through the noise and see what is most important to you
  • Annotations
    Record outside actions & “Ah Ha” moments for self and teams
    Create a new annotation
  • Annotations
    Sent e-Newsletter with new subject line “Call To Action”format
  • Annotations
    Will be seen anytime your note is in date range (Private/Shared)
  • Annotations
    Be sure to use in analysis and feedback into goals
  • Track Document Downloads
    Downloads not tracked by default
    Track in new window/tab
    Track in Current window/tab
    Track site wide
    *Specific details in handout
  • Custom Alerts
    Let The Technology Work For You
    Something out of the norm happens (you define the norm)
    you get notified
  • Custom Alerts
    Let The Technology Work For You
  • Poll
    Identify your primary next step
  • Take Aways
    Metrics answer questions, should know these
    Scale process to be successful
    Make the technology work for you
    Always refine and adjust, ongoing
  • Thank You
    Ash Shepherd
    Project Strategist
    Twitter: @NPTech_Ash
    NPower Northwest
    Website: www.npowernw.org
    Facebook: www.facebook.com/npowernw
    Twitter: @npowernw