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WordPress
WordPress
WordPress
WordPress
WordPress
WordPress
WordPress
WordPress
WordPress
WordPress
WordPress
WordPress
WordPress
WordPress
WordPress
WordPress
WordPress
WordPress
WordPress
WordPress
WordPress
WordPress
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WordPress

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WordPress for Nonprofits

WordPress for Nonprofits

Published in: Technology, Business
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  • 1. MIKE BROGAN & MARK ROOT-WILEY MAY 13, 2014 2100 BUILDING DOWNLOAD OR VIEW SLIDES ON 501COMMONS.ORG So you have (or want) a WordPress site. Now what?
  • 2. Thanks to our Sponsors! o HandsOn Tech o Thank you Points of Light Foundation, Google and CNCS!
  • 3. Mike & Mark MRW Web Design MRWweb.com Mike Brogan Consulting MikeBroganConsulting.com
  • 4. ”Dot Com” vs. “Self-Hosted” photo by huasonic
  • 5. “Dot Com” vs. “Self-Hosted” WordPress.com ● Free basic account ● you.wordpress.com ● Paid Upgrades ● No Maintenance ● Limited Features & Designs Self-Hosted (WordPress. org) ● Free download ● Install on your own host ● Total control of features and design ● Maintenance required We’re talking about this one today.
  • 6. Documentation photo by lordgordon
  • 7. Documentation ● WordPress Account ● Hosting ● FTP login/password * ● Domain registration ● Google account for Google Analytics/Webmaster Tools * ● Plugin accounts/licenses ● Social accounts (e.g. Facebook) * ● Ask your web developer! * Add separate users when possible. © 501 Commons
  • 8. BACKUPS photo by jon_a_ross
  • 9. Backups ● Don’t rely on Web host ● Schedule & Automate ● Store offsite ● Plugins ● BackupBuddy ($80/year or $297 forever) ● BackUpWordPress ($0) ● Service ● VaultPress ($5-$40/month) © 501 Commons
  • 10. Updates photo by katsrcool
  • 11. Updates ● BACKUP FIRST! ● Updates contain… ○ New features ○ Bug fixes ○ Security patches ● Update themes, plugins, & WordPress ● WordPress makes updates easy! ○ Now with automatic updates! © 501 Commons
  • 12. SECURITY photo by jon_a_ross
  • 13. Security ● Strong Passwords ● Avoid “admin” for username ● Determine policies and procedures: ● Each staff member has own account; delete when they leave ● If sharing, change password when staff member leaves ● Plugins: Limit Login Attempts © 501 Commons
  • 14. Analytics photo by bionicteaching
  • 15. Analytics ● Google Analytics ● Who comes to your website ● Where they came from ● What they did ● Google Webmaster Tools (& Bing too) ● Submit site map ● How Google “sees” your site ● Technical warnings ● Plugins help you add both to your site: ● Google Analytics for WordPress ● WordPress SEO (Webmaster Tools) © 501 Commons
  • 16. Content Strategy photo by deerwooduk
  • 17. Content Strategy ● Determine website goals ● Choose someone to regularly update ● Make website content consistent with other media ● Content audit ● Test common actions © 501 Commons
  • 18. Get Support photo by EideMontana
  • 19. Get Support 1. Google: “WordPress how do I ______” 2. WordPress.com Documentation 3. WordPress.org Forums 4. WordPress StackExchange (more technical) 5. Seattle WordPress Meetup 6. WordCamp Seattle Find a consultant! © 501 Commons
  • 20. Questions? photo by chriswaits
  • 21. SURVEYS Thanks For Coming! Find us: Mike Brogan mike@mikebroganconsulting.com mikebroganconsulting.com Mark Root Wiley info@MRWweb.com MRWweb.com

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