5 ways to further your mission through Social Media
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5 ways to further your mission through Social Media






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  • NPower Northwest is where savvy nonprofits turn for technology. At NPower, we’re guided by the belief that technology can transform the nonprofit sector and play a pivotal role in creating greater good.  When you work with us, you understand all your options and can move forward with an approach that you are confident makes most sense for your organization, in terms of both impact and cost. Check out our website at www.npowernw.org to learn more about what we do and how we work.
  • See “Big Picture”See how various channels relateBecome Proactive vs. ReactiveSystem you WILL use

5 ways to further your mission through Social Media 5 ways to further your mission through Social Media Presentation Transcript

  • 5 Ways to Further Your Mission through Social Media
  • NPower Northwest• Vision – A thriving community with high performing nonprofits.• Mission – To strengthen the nonprofit sector by catalyzing innovation and driving adoption of technology solutions.
  • Road Map Social Media: a brief overview 5 Ways to further you mission through Social Media Q&A
  • Social Media:A brief overview
  • 2012 Nonprofit Social Networking Report % of Nonprofits using Facebook, Twitter, LinkedIn and Myspace Download the full report
  • Expectations Management“Our limitations and success will be based,most often, on your own expectations forourselves. What the mind dwells upon, thebody acts upon.”Denise Waitly Photo by KayVee.INC
  • There Are No Social Media Short-cuts Graphic by Debra Askanase
  • Re-Define SuccessIts about the Quality, not the Quantity Vs100 fans who 10 fans who takearent engaged action
  • 5 Ways to Further Your Mission through Social Media1. Take your mission with you2. Tell your story3. Build relationships4. Increase engagement5. Get a routine
  • 1. Take your mission with you Offline goals should = Online goals
  • 2. Tell Your StoryDay in the life
  • 2. Tell Your StoryShow the impact of yourorganization’s work
  • 3. Build relationshipsRespond to positive &negative feedbackUnhappy member of thecommunity Rapid response from Woodland Park Zoo Happy member of the community
  • 3. Build relationships Respond to positive & negative feedback
  • 3. Build relationshipsThank volunteersand donors
  • 4. Increase engagementVisuals win
  • 4. Increase engagement Faces and cats are particularly popular
  • 4. Increase engagementAsk questions
  • Get A Routine | Listen (RSS) 5 reasons your nonprofit should be using Google Reader
  • Get A Routine | Editorial Calendar
  • Get A Routine | Editorial CalendarPromote Event Follow-Up Content Calendar 101: Tips & Tricks
  • Get A Routine | Schedule• Multiple Platforms• Monitor key terms• Schedule Posts• Analytics
  • Questions?
  • Thank You Abby Nafziger AmeriCorps VISTA abbyn@npowernw.org | @abbynaf NPower Northwest Website: www.npowernw.org Facebook: www.facebook.com/npowernw Twitter: @npowernw