5 ways to further your mission through Social Media


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  • NPower Northwest is where savvy nonprofits turn for technology. At NPower, we’re guided by the belief that technology can transform the nonprofit sector and play a pivotal role in creating greater good.  When you work with us, you understand all your options and can move forward with an approach that you are confident makes most sense for your organization, in terms of both impact and cost. Check out our website at www.npowernw.org to learn more about what we do and how we work.
  • See “Big Picture”See how various channels relateBecome Proactive vs. ReactiveSystem you WILL use
  • 5 ways to further your mission through Social Media

    1. 1. 5 Ways to Further Your Mission through Social Media
    2. 2. NPower Northwest• Vision – A thriving community with high performing nonprofits.• Mission – To strengthen the nonprofit sector by catalyzing innovation and driving adoption of technology solutions.
    3. 3. Road Map Social Media: a brief overview 5 Ways to further you mission through Social Media Q&A
    4. 4. Social Media:A brief overview
    5. 5. 2012 Nonprofit Social Networking Report % of Nonprofits using Facebook, Twitter, LinkedIn and Myspace Download the full report
    6. 6. Expectations Management“Our limitations and success will be based,most often, on your own expectations forourselves. What the mind dwells upon, thebody acts upon.”Denise Waitly Photo by KayVee.INC
    7. 7. There Are No Social Media Short-cuts Graphic by Debra Askanase
    8. 8. Re-Define SuccessIts about the Quality, not the Quantity Vs100 fans who 10 fans who takearent engaged action
    9. 9. 5 Ways to Further Your Mission through Social Media1. Take your mission with you2. Tell your story3. Build relationships4. Increase engagement5. Get a routine
    10. 10. 1. Take your mission with you Offline goals should = Online goals
    11. 11. 2. Tell Your StoryDay in the life
    12. 12. 2. Tell Your StoryShow the impact of yourorganization’s work
    13. 13. 3. Build relationshipsRespond to positive &negative feedbackUnhappy member of thecommunity Rapid response from Woodland Park Zoo Happy member of the community
    14. 14. 3. Build relationships Respond to positive & negative feedback
    15. 15. 3. Build relationshipsThank volunteersand donors
    16. 16. 4. Increase engagementVisuals win
    17. 17. 4. Increase engagement Faces and cats are particularly popular
    18. 18. 4. Increase engagementAsk questions
    19. 19. Get A Routine | Listen (RSS) 5 reasons your nonprofit should be using Google Reader
    20. 20. Get A Routine | Editorial Calendar
    21. 21. Get A Routine | Editorial CalendarPromote Event Follow-Up Content Calendar 101: Tips & Tricks
    22. 22. Get A Routine | Schedule• Multiple Platforms• Monitor key terms• Schedule Posts• Analytics
    23. 23. Questions?
    24. 24. Thank You Abby Nafziger AmeriCorps VISTA abbyn@npowernw.org | @abbynaf NPower Northwest Website: www.npowernw.org Facebook: www.facebook.com/npowernw Twitter: @npowernw