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Advanced social media 20101022-up
Advanced social media 20101022-up
Advanced social media 20101022-up
Advanced social media 20101022-up
Advanced social media 20101022-up
Advanced social media 20101022-up
Advanced social media 20101022-up
Advanced social media 20101022-up
Advanced social media 20101022-up
Advanced social media 20101022-up
Advanced social media 20101022-up
Advanced social media 20101022-up
Advanced social media 20101022-up
Advanced social media 20101022-up
Advanced social media 20101022-up
Advanced social media 20101022-up
Advanced social media 20101022-up
Advanced social media 20101022-up
Advanced social media 20101022-up
Advanced social media 20101022-up
Advanced social media 20101022-up
Advanced social media 20101022-up
Advanced social media 20101022-up
Advanced social media 20101022-up
Advanced social media 20101022-up
Advanced social media 20101022-up
Advanced social media 20101022-up
Advanced social media 20101022-up
Advanced social media 20101022-up
Advanced social media 20101022-up
Advanced social media 20101022-up
Advanced social media 20101022-up
Advanced social media 20101022-up
Advanced social media 20101022-up
Advanced social media 20101022-up
Advanced social media 20101022-up
Advanced social media 20101022-up
Advanced social media 20101022-up
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Advanced social media 20101022-up

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  • 1. technology navigation Michigan Nonprofit Association for n on profits
  • 2. Social Media: Keep it Simple & Strategic Andy Wolber andy@highwayt. org @highwayt
  • 3. http: //highwayt. org/ resources Services Training Membership Resources Resources 1- 4 Here are a few of the web resources we find very helpful to nonprofit professionals seeking information technology resources. TechSoug. org - for artides, discussions and discounted software NTEN. g;g - for sector-wide technology dialogue, research and convening m — for software reviews and research National Council for Voluntary Organisati ons‘s ICT Hub publications - planning guides Netwgrk fgr 699g‘; Lgarning Qen tg - for web, email and online strategies The Case Foundation's Social Media Tutorials for Nongrofi ts If you‘re looking for resources on a specific topic, we suggest you go to our online bookmarks at n fig; / / wwvqggig'gg§, gg_m/ hjghwgyg. WORKSHOP LINKS and RESOURCES Social Media: Keep it Simple and Strategic Web Workshop - October 22, 2010 For the U. P. Non profit Conference sponsored by the Great Lakes Center for Youth Development View the e. View the hgnggut hgrg. Follow Us About rAcu Contact Related links: Bookmarks Archived Workshog ‘ll
  • 4. http: //hwyt. me/ SocMedCalendar QGIGOOFTW HOME APPLE CLEANTECH CLOUD COLLABORATION MOBILE -0&5! webWorkerDaiIy 25+ Ways to Fill Your Social Media Calendar By Aliza Sherman l Jul 26 2010 9 00am PDT l 4Comments I5 Like H 5 people like this. Be the firs! olyuur Vriends. :7’ 5 W . ’ Social media calendars are being created, ‘ ‘ modified, enhanced and utilized on an ongoing basis to better manage blogs, rnicroblogs and social network content and messaging. Previously I wrote about these behind—the-scenes planning tools in "'lriy You Should Have a Social Media Calendai" and " Elements Of a Social Media C alendar, " where you can see some ea. rly iterations of these content grids. As you are looking to fill in the blanks. i. n your social media calendar? Here are some ideas you can use to develop the content for your blog posts, tweets and status updates. Start with some “Marketing 101" questions: 2- VV'ho are you trying to reach? 2- What are you trying to get them to do? Next, you want to think in terms of "big picture, ” longer-term items, then narrow your view m RESEARCH VIDEO Sign up to get GigaOM news! SUBSCRIBE I Your Email Address me my a { Aliza Sherman I3 52 Q alunajrl-iem Hey, [didn't coin it. Plus shouldn't it be 'halfnymity? ‘ or 'seminymity': " ALIZA’S POSTS Find More Events Through Social Event Discovery 6 Ways to Revive a Dead Social Media Channel MOST RECENT Can Oboxar Really Make Achieving lnbux Zero Fun? Adobe Unveils Acrobat X Family With New Collaboration Features
  • 5. Who is your audience? What do you want them to do?
  • 6. http: //hwyt. me/ aBBEz9 Who participates (U. S. online users) Young Teens Youth Generation Y Generation X Young Boomers Older Boomers Seniors 12 to l7 !8 to 21 22 to 26 27 to 40 41 to 50 51 to 61 62+ eeeeeee What people are doing Creators publish Web pages. write blogs. : upload videos to sites V. like YouTube. ‘ 3796 30% I996 12% 5% Crltlcs comment on blogs and post ratings and reviews. * z". rt . Fail! !! I _, .L_ E riinnhrnrrn 3796 34% 2596 isss has Collectors use Really Simple Syndication (RSS) and tag Web pages to gather inlormation. 16% 18% 1696 15% 16% 11% Joiners use social networking sites. 70% 57% 29% 15% 3% 6% Spectators read blogs. watch peer- generaled videos, and listen to podcasts. L$1% L 49% 59% 54% 4196 31% 26% 19% lnactlves are online but don't yet participate in any form ol social media. 1‘ Data: Forrester Rosnrc h 34% I796 21% 42% 5496 61% 70% mi. -.', ,: , _.. ,-, .
  • 7. JOSH BERNOFF (fwutbar of G round SW! “ TED SCHADLER Fun: In Rnnrrla L‘ll. ~Rl. l~'. .'l>I l. l Irv . -K ,4-0 ]()Sll mzrzxorrr unleash your employees energize your customers groundswe“ winning in a world transformed by social technologies transform your business "H". "Nu" “uh . ..” Inun Iurnnt lulu run
  • 8. http: //hwyt. me/ OwyangSocStats i". SUBSCRIBE VIA RSS § CONNECT WITH JEREMIAH 0 ® fifi @ L - Cllrarsirtive @rahul~/ ohra Thanks for the rapid response. Appreciated. in rel to raortive 5 das an -— People on the Move in the Social Media Industry: Jan 16, 2010 Microsoft Makes Work Fun: Office Launches “Ribbon Hero" A Social Game ~ About , F ‘ ‘ Jererniah Owyang A Collection of Social Network Stats for 2010 SF» Silica" Vallev Categories: Industry Index, Social Media "' Pastedun January 19th, 2010 Industry Analyst 3 Altimeter Group For the third year nmning (see 3008, 2009) I'm going to aggregate stats in Forbes the social networking space on a single blog post, and update it through Client the year. Data fiends should bookmark this post for future reference. : Stats are important —but on their own, they don’t tell us much 189 Stats on social networks are important, but don’t rely on them alone. Data Categories , , is like fire, it can be used for good and bad, properinsight and analysis is always required. Beyond that, you'll often see conflicting stats across the industry as everyone has different Archives , , methodologies, as a result, this listing will help you to see the greater trends ~not numbers without con text. How to interpret stats Subscribe Via Email: Numbers don't tell us much withoutinsight and interpretation, in fact, you're going to see _i conflicting numbers of usage from many of the agencies and social networks themselves. Subscribe and receive email posts of this blog The keyis to look at trend movements, don’t ‘Focus on the specific numbers but the by entering your email address changes to them over time. Put more weight on active unique users in the last 30 days vs overall registered, in fact, the actual active conversion rate will often range from 10-40% of Jobs for the Web Strategist fl numbers. No single metric is a good indicator, you have to evaluate the usage from multiple Product Director of Campaign Solutions at Deluxe Corp [Minnesota] actual users sticking around and using the sodal network, so don't be fooled by puffed dimensions, so you also have to factorin what are users doing, time on site, interaction, and of course, did they end up buying, recommending products, orirnproving theirlives. Manager, Digital Markefing at Consteflafign wines
  • 9. August 20, 2009 Email from C. S. | /lott Foundation Mott launches social media "We believe these social products media channels offer new opp ommilies worth l Follow the c. s. Mott exvlolins = ==m= =n= 01' ': “:T— Foundation on its recently slulirlgillfomlalion M-__ -= launched Facebook about the wodc ofthe M " page. Read regular posts on I-‘oundationandits §' . grants, explore links to fresh yamggy . _ . 3 lcqontent availalale on H _Mm-lyn 5“-mufibfli . _ ott. org. , as . .elI as ne. xs and Vice P"sidem_ ‘-' , _ 33$: . information about the communicmom ' ' " . Foundation, its grantmaking and its grantees. r [Follow us on Facebook] Follow us on Twitter, watch us on YouTube Information about the Foundation's grantmaking IS now being t-. -seeted to the Foundations Twitter page. Links to new grants as well as new content posted on Mott. org appear regularly. 9 [View our "tweets"] In addition, Mott Foundation produced videos and slideshows. as well Y fil‘ _ as videos from Mott grantees, can be viewed on YouTube. °"ie. |l': l v [watch our videos]
  • 10. http: //hwyt. me/ FoundationI/ iedia .0 O ‘ ,3 . ~ oo‘. .o - T —. l _ V I V FOUNDATION ~ — CENTER ABOUT GLASSPOCKETS FACTS ABOUT PHILANTHROPY PHILANTHROPY AT WORK LOOKING INSIDE FOUNDATIONS l_OO'r<lll_£§ Inside Foundazions Foundation Transparency 2.0 Online Communications for the 100 Largest Foundations Foundations returned: 65 View list for all foundatirmy Select an item to vie: . a list offoundatioiis using a particular communications vehicle '1 You '»i ~. T - _, x . F . C3 L ' ’ ' 4% - I I J J FaE~: lJOCil( Twitter VouT: ibe Graiits Elog CED Study E-liexvsletter Flickr lTUli>: S Database C iiii Cl '93 i . .a, LN W l(riou/ ledge Linkedln Multimedia HySpace Podcasts R55 Feed RSS Grants Wiltl Other (enter Feed Foundation Name Total Total Fiscal Transparency Tools Assets Giving Year Bil T‘: Melinda Gates Foiridatioii §29i8S9,702,125 5278052511969 12.“3l. ‘09 Twitter E YouTube .1 iii
  • 11. Audience + Content + $ + Time
  • 12. http: //hwyt. me/ CaseFndtnSocia| THE CASE FOUNDATION Staylnlofmed ‘ Contact Us Home About Us Blog Big Ideas Studies seam cu, Ste 9 Gear Up for Giving Overview Live Video: Ask the Gurus About the Giving Gurus FOR G| V|NG§, FAOs fifififihfilll Gear Up for Giving: The Click Daiy Show on Soci. .. t ‘k t 1- it How to Join the Live Q&A me e 1, There's no registration needed! 2 Mark the dates and times on your calendar 3. when it‘s me for a session. just go to www casetoundation org/ social-media tutonaisrq-and-a and tune in to the Iivestreamed session rt. .. 15.. ... - -. .. 5.-. - a. . -. ... ... ._ --. .
  • 13. MICHKSAN NONPROFIT ASSOCIATION BLOG «. ... M-w-1: . ... ... .. cngmy cum Advocacy cgpamy Embdmg Coimmmuan Ccmmumcanan ’vMlrr “mm. _; ..m Exam: Fndual Euogd Fr»-rvu it a Not»: serve: [or your nonpmm omu pasucu war: we nu: um mom. » in nsuseve4:ImJ. :nl1;mk 3! sr-7| Iarv-mum murwfll -mnmm; Fm wows -W. Vniyslrvn ruin». my Mm rnvur ruvn1 . y «. ..; mum srnmly IIr1 r 'lI'Ifl'(I‘I W. V. ..“-. ..‘ M. .. ma. “M. .. .. urn 1.. (. .. Dene‘ I1-ese utl . ».«. mr wmuaw n mm. m.m me 117m 1291 .9 no: 1 in mm .3. an Inn um :53! we «. nw»- sevvcnvtua n: um ssomu same usI| >rh( nar¢vJIe M. .. . -.. .‘. ..y . ... “ mu m. ..‘. .4m. r.. ... .‘. .. _. .,. ... M. ‘-g . ... ‘ AHIV wesera 71 magma zmuaumu. me use uhbtsnmmi woman nexwve : nl(21 . . In rramerIa'v<< Irewuvsme as. am )u|7y. r7II)u mm us‘ (av! mm 17!: Ecr-cIArv1-rI. :—; mucv~ mac -, ¢~m. ;m-4 um-mm new mm mm. 4.; n ‘ mm. Ham! um . ... m. rrlrm - ». -m. .‘ m n. vnu 2 ul umur . «m. .., M srLIaIuIIulurum|1 xgmuum: , ... m.. m - m. ..m. ,.W W. .1 M 7 - M. .. . ... .. ... .‘. ,n --, L.‘. .,. .., .,‘. inc . .n. w. mu»: H04 aw>1:-he my me: , mam Vwzn : a:xuW'I7 11 mm-mr y. .» W. ‘Mu W, .m. ».-. .m. ~w. u.. m nrvvww-wnr . ..n. ... ... .u. m.. .-n. ..—. ‘u. .. . ; Nllfrs «. ..: .. . . .., ~.; u.m. .;. .¢. ,m~‘ a. mu rugs)
  • 14. www. netvibes. com/ andywolber -{SJ (10) Michigan Nonprofit Association Blog RSS ' Giving Wisely This Holiday Season Does Volunteering Impact Your Happiness? How diverse and indusive are Michigan's nonprofits’ Nonprofits Partner for 2010 Census Utiliring Evaluation to Demonstrate Impact Why Detrolt? Tuesday is Section Day! [3 (23) l'-1IlAron| ine's Updates MNAon| ine: RT @JHUnonprofit: Listening Post Project laundies blog htl: p. t. |y/6GvUQ1 MNAon| ine: Today is World AIDS Day: htl: p:[/ worldaidsday. org : :Wor| dAidsDay ' MNAon| ine: RT ®leaguewor| dwide: A few LEAGUE staff members, alongside staff @MNAon| ine, volunteered three hours in a. .. ht'tp: ,"/ bit. |y/ ZgTd6q MNAonline: RT ®Kari6U44: RT @npquarterly: Nonprofit: are 'd<ing up t. he state's s| ad( in Mid1igan, here are numbers in uman terms http: [/bit. lyj89xqiL MNAon| ine: Michigan dtizens -Tips for giving wisely this holiday season http: /[www. mnaon| ine. orgjdonor. asp (cc @mid'rfoundations @MI211 ®Mike_Cox) MNAon| ine: Posted a new blog today: Nonprofit in Michigan Partner for 20 10 Census http: /.’bit. |y/ YXHOO MNAon| ine: Thanks to @rickp| uta @rinarisper @robswkar @flnoentDu @t'fracassi, @jamsardar @5iwlindstrom @ldnd1comm r talldng to atnonprofits rezmedia older Resource Page -I (35) Delicious/ npowermichigan ' Find what's blocking sales with less than a day of work 100 Different Evernohe Uses - Andrew Maxwell | Web designer in Portland Oregon Ditching The Clutter: How Long To Keep Important Papers. I Simple. Organized. Life. Forget book diaries, how about a book blog? Harvard study: Computers don't save hospitals money Food banks go high-tedi to feed the hungry - Yahoo! News scratch I Home I imagine, program, share '5 (20) Slideshows by User: npowermicliigan ' Tips For The At Web ' Free and Low CostToo| s - Coldwater 10—09 ' Tech Essentials Webinar ' Ted1 Resources for Food Bank SCM MI Conference 2009 ' Tools ti Databases For Small Nonprofits ' Sodal Meda, Facebook &Twitter 101 For The Ability Center ' Practical, Free And Low Cost Tools You Can Use There is no news in this feed thew Andy Wo| ber's profile 5lgI1l_lp J Sign In H (15) Uploads by MMAOn| ine 2009 MCC Service Leadershio Camp Michigan Nonprofit Superconference 2009 MCC CASE Grantee Carol Plas Establishes SOS Satellite MCC CASE Camp Refurbishing Project How To Access Your Americorps Education Award Midiigan Service Sdwolars OnCorps Reporting System Michigan Nonprofit Superconference 2009 - Service Project older 0 (20) Uploads from I-1IlADn| ine Compost bins , MNAOn| Ine posted a photo: Allison and Kari M. build a new compost bin spreading the compost ‘- — » MNAOn| ine posted a photo: Kari P. and Kelley spread the compost on the community garden raised beds T . MNAOn| ine posted a photo: Rachel, Brandon,1’It"fany, Ashley G. , and Wes laying the groundwork for. .. older
  • 15. http: //hwyt. me/95DXa8 How To: Create a Listening Dashboard for your Organization h. ;.wrc- ll37‘: l'ill'iI_] rieiriliii-. li-ml rs: V-let-KO-: -lS D 2«: or. —.r. — — 20 This month‘s Nec2 Think Tank question asks, "How do you stay up-to-date """ls online? ” There are so many blogs, news sources, and conversations — happening at the same time, every day, and the chances that you'll be able to find them all without trying is pretty unlikely There are hundreds of millions of blogs according to Technorati, and that’s just blogsl Think of all the places your organization‘s name, staff, projects, programs or focus area could come up in the news, in campaigns, or in online conversations To stay on top of it all, I suggest you create a listening dashboard for your organization - and here's how to do it! Getting Started To create a listening dashboad, I suggest using Necvibes. This is a free wel: i—based cool that is totally customizeable and can be used both privately or pul: ilii: |y. To get started, Just visit http / fnecvibes com and create an account Finding Feeds Netvibes will let you crack all kinds of things online, all by using RSS feeds or ready- Suburlbo In Post: (RS5) suluuibu Io coninnnos (35) Search I x powered by Google“ This work is licensed under a Creative Commons Auriburion—Noncommucial- Share Alike 3 D United States License Recent Posts Soc ial Innovatioin Camp at MPSIJS
  • 16. Why We Work in the Nonprofit Sector '4 K lfi ‘ . . __ . J 7 V r i ' i ii‘ ‘I ~--‘‘‘ -_ _ . . . | I I. » l = .9‘_ fl. ‘ , s f v‘ 1 i, ‘ _ i , i _ ? ii; . g P if ‘ Broadcast Yourself '“ 1. ’/ ‘ / 5“ i! . h‘ , _i - - , ,4! . k -. . . iv -. -/ ow-29 -I--i lsrlu
  • 17. micauw Capital Area uw RT @Mlfoodbank Empty Bowls tomorrow. Lunch or Dinner, |oca| - . """ made bowl, lots of soup! Benefits MMFB #LoveLansing http: //bit. |y/ arFq7T 2 hours ago
  • 18. http: //hwyt. me/ HaydonTwitte ' 5 n Discussing social media marketing" - i ‘(O _ #3:, ‘ l‘-l= F : ::; :- BT73-' F. '.: :-: ,:: :; H: : . , '», :;: r:: : " ’ for non-profits WHO IS JOHN HAYDON? Trying To Figure Out How Twitter Can Help Your , : ‘ik Small Business or Non-Profit? — Get Started The Right Way So That You Can Create Results You Want ; - Inbound Zombie - "i Social web strategies for non-profits and smal business (3 Like 3.207 people like Inbound Zomba: ~ Social web stung-es for non-profits and smafl businesss tfl one -
  • 19. Searching. .. Pause
  • 20. facebonk |1nmePlulle ktunl AIKPIIZQ BER um lilo rm“. mm mum. » vouimu » iiiuapim. v iiii. .. i. -VIFN: WrflhflutslIrvlnflirlnilflitlufikhlfl-lfiillllll "X(EWVEf'VDi‘>: l—l'JliI mm i Ll 4i. :.. i, lit. /i mi. .. ii, Ull<: ‘E - rlrilvorl-lvvf . i: C] ziwm. i. ... .ii. “""“" an-iii lldplts sxnl llury s vain mi 01 I-uulflllim imii mi 3 W ; __ mm AilVii{bi»NECAVlVE. Y'| l§WO1‘li vfirfbwlng with um: I) ao iimmi; em, I miiiiucma am Mr: riimum 12thAlviuI| YIlIofIilQIvilI1. M--= ~ ' an aim. ma moi. -mi lmmblt rnwlwe Ii my aim. .. iii. ii uii. i.i. gs gm. ci. i.. i cu. -in, Nl . ‘luau’ iii mi Hwy i. ei. i. Sims. 1 3:. M: n. i.. -.i. ¢ni»-i mum aaoiuiymu-i Gull | hydn€I-rubcv i t. ..ii. im. ..i. m. I ii. .i. .m. . uiae-oomwuuu ix-i __ _, nnminnmmuuu ~ : Tf, ";", ',, ',. _,m, ,, m-_, -:~; ,:: --~-'-i . ... ..«. ... ..u. i.ii . ..i. _ai . .iit. ..i ~= * M "W L‘. ‘;": I'. ".“ i"r: ,‘: *i. '.‘. “.“. “ “". "*: ;;. ".'$*'"~"" ""“""" m. i,iiiiTi-. J.ii .5l1 J‘: v1:>i~. ts4v Javvllu , ‘.. i.. iii ‘I4: . . . an . ‘3|l~JliAIl: L m. .,. .t wt-. wavvie ix. Villdet mi Don! ms: in wuiiu us A Civil rnii, snirawi oami 23 ll mm. mi: cmini HiVI—llllY School imii. mi —si: iii. All pmaeflivoil go inning in mi-iii Ihl NlITlVi! my inn: tiicyde piugmi Ivlfl niniwri-is cuiipinioiiamii mi iiiaiaiimi 5 . ... .9, :3, mum Llltlgslveetnnrided MHNflY4IHd Syn grImI¢1i| ghtlv! .lai@l wisp-ms roi mm. Plrhed um: aiwumi am uiimi. we were nine mini! -nowlrycnn nt1:4s. u iumimiiiimziim. flwiindmlnxtinin is. an em hnwld nut: -gntn Iwlhgi lwllkpd aim mini nsm, we nmiimiii-gr NI mi»-iy. .. I um . ,i 1., ml: umm mi mi-iig (M uzmm-it uuniz. him. who rushed . ..», my un1'TIu uh" (I517 uni: Intnllnun), 4 ll all hlligng . mv. . rimvimiiiivic lJN. N‘lrfl1IlIi mi in It now coimcuvii in summit : v_= _; who gfl-aim Ilililtwllifllbfihhiiwililn j n-«--«-
  • 21. http: //hwyt. me/ |dea| wareSocMed mart Software D€ClS‘OilS Reports Articles Online Training _ . ' . :- : , Donate The Nonprofit Social Media Decision Guide C Helping Nonprofits Make : __ W " mm S View Reports About “'7' 201° — B -, Managing Constituents Social media can be usetul to your organization. .. but how usetul? For what? What tangible results are people w. ,.,5.[95 seeing trom it? Created in partnership with the New organizing institute, the Decision Guide walks you through gum. a step—by-step process to decide what social media channels make sense for your organization via a workbook. sow. .,1e¢. a guide. and the results ot more than six months 01 research, And through the included Consultant Directory. Gfapmcg; g. y, -i. m.me¢. ;, you can find a professional to help define and implement your strategy. gyemg 3, Mee. .,, q5 COIIBDOTEHIOII Fu ndraising Advocacy Back Ol"lice 8 Operations $1 fun How to Choose Software The Decision Guide walks through: 0 What social media is, and why it might be useful tor you a How your goals. audiences. and metrics should drive the decision making process o Speoitic information on the tangible value nonprofits have seen In using , ',’}‘5,, '}. °{, '{: ,‘{', '°', ,‘3,‘, ',{‘, '¢- Faceboolc twitter. Blogs. Photo Sharing Sites, Video sharing Sites. and more. choosing an elleaive social media mix Integrating all your communications Aworkbookthat helps you walk through all otthls tor your own needs And a Consultant Directory to find a professional to help you take the next step! not» Stbscribe to Ou eNewslelter 0000 Enter email address Putruwsutun Created in partnership with Many thanks to Trellon lor their leadership support of the report. This Reponls Sponsors To download the report tor tree. can you tell us just a little bit about yourself? T Hf! ‘ NINE‘. ' ‘ TIGER, LLC Last Name: ' i >
  • 22. http: //hwyt. me/ Soc4Events Nonprofit Tech, Tools and Social Media Sui, i.: i| Source Cuniiiiuris Home Social Media for Events Written by Matt on be__r__§, __2Q; f__J_ — View Comments On a day to day basis, it's easy to ebb and flow your social media efforts depending on what's going on at your organization and how much engagement needs to be done with your community. But what about social media surrounding events? with Aspiration putting together so many events lately, (OSPcon, Open Subtitles Design Summit, Mozilla Drumbeat Festival, Nonprofit Software Dev. Summit), I thought I'd share what I thought were a few social media communications avenues to consider when holding an event. Pre—Event . Blog Post Be sure to announce your event on your blog ahead of time. This is the place to link to people and organizations who will be present, explain what the heck is going on and delve deeper than an elevator pitch. o Facebook/ Twitter posts Posting on Facebook and Twitter is a great way to get: the buzz going. Talk about organizing and mention who is coming. "Getting the agenda sorted for #-devsummit! Can't wait: to see Qaspirationtech in action! " is just one example. . Aspiration Throwing together a bunch of peacesjunkies and techies with USIP OSP (United States Institute for Peace — Open Sim Platform) in Washington, D. C.! September 25 at S‘S6:im Comment Like Promote Ai Asp] I25 Carrie Cook and 2 others like this. Social Source Commons Blog It A program of Aspiration Connect with SSC 5 L? ) l Search. .. ‘Go! Featured SSC Blog Posts ’- __ Cross Posting on Facebook Org Pages '- _ Don't Be Scared of RSS 1_—_'_ Keeping Your Privacy online 9- __ Nonprofit Audience Assessment; _ Exporting and - “ Backing Up Social Media 9- __ Publishing Matrix Tools
  • 23. www. bethkanter. org About Beth Speaking The Networked Nonprofit Work with Beth Best of Beth Archives Contact fl h How Networked Nonprofits Are Llslng - @ n m ‘I- B S | Social Medla to Power Change A t ! v. ‘I-E; DC*“ 17 Jaw Networked Nonprofits Avoid Hi, I'm Beth. VVe1come! 2010 Categorv Scarcity Thinking EH29 Hongrofit I] LIKE Tags Com men! ¢ 3 shit: 3 tweeis T IKE Subscribe via RSS Subscribe Via Email EHTEP El'—'-lL -‘-ZEPEEE Categories ’ E ’ Ca C ’ Case Studies ’ CODi€l9l‘IC€S You are invi vi I I n h ! Join Allison Fine and y (Omen, > Engagement me on June 21st at 1-2 PM PST/4-5 PM EST for the launch of @ p Exigrimentation’ Fundiarsng cu: -<7 D/ <f D I»-I/ 'ii(uln: -Dnlrxri mofl published by Jossey—Bass. Today, Allison V
  • 24. BETH KANTERWALLISON H. FINE “0DO(N7! be! this ban. lab: V»: -in Tan a: i.: n. I‘ you w-: -In im a r-crux-'oiii_ ma. non’! Mn lo do now wiqiw nun; Inna iononad mi‘-on inn En nun‘ wi i-: «. cmuvw have he Iv-on -Ml . ~:». i'vo missing’ -SE TH GODIN THE NETWORKED NONPROFIT USING TO POWER
  • 25. http: //socialmedia. policytool. net/ feedback PoIicyT<§c. >l" for Social Media Need d policy? Need lT quick? GeT sic rTed Tcddy. Policy for The Masses 02010 ivldion ~AlI Right Ruuvod | Privacy Polio; | Tum: oi Una | Polio/ Tool | Corina Us Policy for The l/ losses PolicyTool is a policy generator that simplifies the process of creating guidelines that respect the rights of your employees while protecting your brand online. ‘ I 1*’: easy. The streamlined process simply requires you to answer a brief questionnaire and provides you with a complete Social Media Policy customized to your company. PolicyTool has been developed by rtmctioti in collaboration with Han-ison Pensa lawyer Davfl R. Canton, one of Canadak leading authorities in internet and technology related legal issues. 53 rtroctlon ' this tool is limiidml in pvovidu agilniiia to uni: n nodal media polio] - it docs not inovldu legal advice. We do not wairnnt the nnmplclonas. iiiiialliicu or sauna; Mina output Mina
  • 26. http: //www. youtube. com/ watch? v=C| Dw75mU|6c J’ k ‘*5 , ~ » . _ _: -f~ 7: . . 1 -n ' ‘H ‘ ' 3
  • 27. www. hootsuite. com Forgot Password‘? Email Password The professional Twitter client Sign l now u . Vr. itt ll HIV war-ii ltliii r Social Networks is» D iPhone App rev D Track Staistics I Twitter Lists tau D Manage multiple Iwmei Schedule tweets, add lists, and Impress yourfnends. your boss, or Impcilt your existing Lists or create Facelmok, Liiikeillli orPini_| .lIii track stats with the HootSuite Just yourseltwith our link statistics new ones and manage them from accounts in one easyto use iPhone app and visualizations inside HDDISLME interface ‘ B ’ 0 5/ VA! ’>-s V A - - - r ’ / “ f Hods Using Hootsuite? Hootsuite Blog She's Wearing a Hootsuite Shirt ~And She'll Wear Yours Too NATIGMI. I N nu K N I "Attack otthe Twitter"on I34TV—The Owl is intherel u-gs nnubc. i:on'I OEOGRAHIC‘ an S 51 im | Il'IHNi. lUN l’)I Reach Magazine writes about CEO's disheveled ginger hair (and also I Profiled CEO Ry-‘arr Holmes speaks to Techvibes about Invoke and Ho- Shom/ Awaids FinaIist—/ 'ote for @HootSuite in bestxtapps category Hoots tor Paralegals > Reviews from Ireland and Africa — News Round
  • 28. www. posterous. com is the dead simple place to post everything. just enial LB. m who-, ,"°, .? Skip it! No setup or signup Final llinnrs step :2 Email anything to post@posterous. corn Attach photos. video. MP3's. and files C ual hloggam Social Inndln pron . '~: tt~= p 3 See the site you made We reply instantly with your new posterous at http: //yournameiposteroLis. (:orn Fnmlllon nnn group: "Quickest and easiest setup I've over soon. " —| -Iufliugron a. .. Try it now by ernailing post@posterous. com from _ Cmaii y _ a: .:: ;.‘. :.i" A k , .,. L 4 A95. 3» or an, other mail program Posterous works where. -er . nu Ia. e email Email post@posterous. com » Or see what others are posting. .. 5 ll Explore thousands H V V V V V . __ more » Questions? Answors
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  • 30. ‘Arm’ ll : V M l ‘- Detroit Institute ofAn‘. s ‘ ‘”"'"""°”°“" - 5m, ,H, m y _& um and . W, 7T‘. ‘. -‘ Mir. '? r '1 l'.1>n+. »«rr-i fit , ‘ v ‘g H‘ ‘ M” V F "'1'‘'‘‘ ‘T ‘Y _(‘Jlj_(( z-M r~-v_g‘f_vg- _ must-. .v. r 5 mm: . ® . «* " ’ n 155 0 :4’ ' ewe w. ~.5.~. .~. z., .lt». ... .,. ..l, . Culuqurin All P. '.; :«. . n ma. » lugs ar ‘rgt'r".1 . 'mI 'n. rrI rm, m —m.1m 11 w 11 .1n-vurmr lavifiw 5.. 3"; 3; GI‘, Ernalcr . ,.- mp {‘, ’'l‘H_; I){vV( arm _ W_. _,m , ‘5 moan». I HISTORY Channel -auras: r1355 :1: cm - lcclicn 5 awinnghe mp; l1 lhe J3 n zmm '1.-. cpm~, :n» ‘(smut)’ A'r(: .r mum A1lr mm» human l-1 'u; eIm 5 .9 ulu : ’Al'v;4'v 51' arms’! in ¢ 2'4 _ Edgar S. wl'. hor'i: s,: visa1ia invi: cam and u rat -4 ms lmzvecrbls W650:
  • 31. s «aim llhullll‘ lmlli iiaasm Mel er uivderls nun n- T"""" K"'v°w'u . am S-lllpmre Park . . : K. _, ,,, "'3' ““ l. )I)Ll sasi Ecldllb a. a N5 Bum in me in Cleveland, an and recewsd a a A. Ill fine arts VWNI Alhlull am Rapids MI 49525 Mm, E College. Kimumlz mflvfid to ma In aiiisiia rias (steel as aii ifllil. Yhrnuah vanaiis labs, miasiii aaweiiiaiiia as Max’; Kansas [Ry am ziiiai iiaiiis. lllll or lD Sludla iiiaiiaaa iii Larry Pounl, Kirnnvwlt1 Milrllilned a Eludlo aiia aaminiiaa In Bank. In 1972, ha iullkad aim an lflllillillun ul asiiipziiia V"""’ ‘°"“‘*" axriilmion by Mark dl Suverw wlwxh iiiamu mm m smlptwe. View -um w ‘H 1973 he qnrdlzfl at Uafl, in ma graduite Draqram IFI saiiiimiis. waiia N is W ,5 M 3! non, vie Mcewen me mm mm Maaai and viimmni me an nimuia av DIKBUD Kirvowra was awarded a mnnuvipnms Fellflwshlfl us use United : <iiiai1aiii. saiwia as Sdmlar In the wine and . J aaug-_uis Wahermlll Settlun arm: sun, tn mm mm lemmtal and meaianlcal aiflku ar the miinw. madlevil Wllld ind willflnllll. He has lecelvedtwu Nauunal Endowment var me Ans awards, iaiir grams mini ma nliiiais Ans cniincii. me namioiise main. and niimeiaiis Dlbllr and mivaia mmmlsslarls. About fin wnrk run: Tush‘ ' ' An rami :4: main ‘Keel/ Meulic PEIIWIIEI visa: u-amid: zom nescrtmononuimss 'Flnl! h' is anoiiz axamiig ma maxim aniaiini M anargy in reach ‘(nil gnall the ll| EIall€ siirraca is gold, relarlng za nsriiaviiiam. KEWEIH. Frzcuzusrless illfl Gvelfl Alflfi fesullle mama: 3V1l§. LL: sJl'! l¢ 1-: ‘ Artist iiitismiauiuis rem-oexame-wz Tedllliclldet s mi. aiiii, ii Llnearuallspaczneedud: r/ a Intnl §qlllfE l: E.1n= ad: d. 25 sa. R. W. lflirspr my IV‘. lflL'Dllbll(ryrMII: /35]
  • 32. http: //www. thefacebookera. com/ home. php Fatgeebook Era Tapping Online Social Networks to Build Better Products, Reach New Audiences, Sell More Stuff. 5_ clarashih Topics to avoid tweeting: http: /Iow. Iy/1eI0h and how to react in a tweeting disaster (hint: remain calm): http: /Iow. ly/1elP4 Follow/ Clara on Twitter » become afan - i read the 5ool: l i ap e.3r‘anE~e: buy the ", .. A must-read for CEOs and other eaecutives who want to urderstand Facebook and more imponamly take the right actions to stay relevart and stay competitive” l 4 I l Dwid Mather Prsiderlt. Homer's hp ‘ Buy>: > uurmuu see ’ gfllmcan endorsements from Facebook Share on Facebook and otl1ers>> .0-oooOQoono: ¢oug Why should I read Thi Facebocrk EI’I'7 see all appearances and video>> - You want to understand how Facebook and Twitter are
  • 33. http: //hwyt. me/ SocialCR| /lLink . ‘ ‘u " | Social CRM ~ the new rules 3 ' There are changes underway across the worlds of sgigl media marketing, social media applied inside business (what some people would call entermse 2 0) and where these tools connect (or not) to the R business processes in (J based) CRM and ERP systems. Products like Salesforce are adding Chatter. and Twitter connectivity Enterprise 2.0 tools that started as wikis or forums are adding micro blogging along with more and more social functionality. Content Management Systems are adding or acquiring a social dimension. Marketing departments are struggling with, or looking for tools to help with, brand reputation monitoring and management, One significant segment of this change just got much clearer with Altimeter §rgup's 3 ‘Ra ' Wan and Jeremiah yang producing Social CRM The New R! f Itinhi Mna mnt. Soci. -il CRM: The New Rules or Relationship Management R told the Entermse lrregulars earlierthis moming that this report is the culmination of 6 months of research. collaboration. hours of white boarding. phone calls. and skype calls in the early morning and on weekends working with an ecosystem of 42 partners. The document identifies 18 use cases for Social CRM, capturing the best practices of 100 customers. They are providing this as open research free to all to use, and plan to build on it over time. Supporting the report. there will be a series of4 webinars, the first ofwhich they plan for March 18th at 10:00 PT. Qhggk gut their uggfor details. The executive summary savs: ‘ Search / 3.. ‘L , [Iv ‘ W Jr V « 3042 readers E liiisnr up HEP NoSQL Is Not SQL And That's A Problem Ileport on 1B Use Cases for Social CRM Dissecting Steve Ba| lmer's Cloud Talk Social CRM - the new rules Under the Radar: Cornmercializing the Cloud - Apply to Present / Dis(ount Tix Here
  • 34. www. rapportive. com pportive . 'l; i; «. :~. r_». t is it w». .'W«; i.. - «ta vi- ra ‘ ‘i ls. ‘ I 1 I Rapportive is simple social CRM built into Gmail a» mega «-13-»- lleitfi lIjI1Jb| ‘| lIl&|1I&fl ' ' : —--. . 1--an .311 -an n-u. — an I--nu mo: sun. - 1 Invlx n_n. .._g r. c-. .. ... ... ,. o-urn-u rm. » . u.. -n-no. -oun- Rlll rlpumvrwrdfcuiwulvrvlrwvi ___. . . ... —.r 3 . , _ social : -nan»: -r-nu-nnanmuuu sonuxau. -yzosorun Ixlflhtu lab-than . ._. _.. CRM install | faq
  • 35. www. de| icious. com/ highwayt HighwayTV '—2Ir‘: c< ,1 delicious i__ . . .. Ea. -2. Highway Ts Bookmarks 5. mp Bookmarks ilet, uor- Tags Su: a=: ri; :iii: vns lnsoi , / e. - :3 Site: rtt: high a_. t org 0) Em“ See more bookmarks in Popular, Recent, or look i. ip a URL. 'i'-. .. In Bookmarks . Tags Sspa, ccticrs v vTop1O Wordpress Extras My Favorites «< Amv Sample Ward s Version of NPTech B°°“““ amysainplewarctorgIll; Ll Z: ' _. -l. i.: r‘e> '. i‘*_s; a'. :l; J"€ 'mp°ne{ Wordpress plugin pliigins tools toms online How to repost content with Posterous | Sociaibrite mobile w-. r-. /.sociaEt)rite. org Ill‘ '11 ‘ll 1': 'i: C. -'1—'-3L: s'-C: l’fiE"i-in 'l‘-Les‘. -:—rc. : '. t"' ' ' Samoa, posterous socialmedia hm‘/ I0 web; 0 H phone Prism ha‘ tree prism. mozilla. com cullahor imported Bookmarks mo: ‘la prism webdev webapps lirefox applications desktop D All Tag Microsoft Mouse Mischief '. rww. micr0soft. com "'. ‘it: "1 "ii: imported Bookmarks microsoft powerpa int interactwe tools free Don't write a business plan wwv. /.builcling43.com c i: . 31§l2T~ . ECC imported Bookmarks planning strategy business businessplanning Digital Age May Differ from Real Age '/ ww. marketingcharts. com': 9" ': r'-rea -a; :- ‘€ ‘ "at-age-ra, »:“e imported Bookmarks age generations digital use adoption adoptionpatterns The state of social learning and some thoughts for the future of L&D in 2010 ‘ c4lpt. co. uk "a": r.": i <. '3i{- "ini imported Bookmarks elearning eelearning social collaboration weo2 0 learning education First Steps With WordF’ress «. WordPress Codex " “' . -,as. ... .s,4-. ,.-, . f>f‘= V'. .-.7" . . -«»i'lrr»»
  • 36. _ . technology navigation for nonprofits Andy Wolber a. no! y@l-lighiiIa. yT. org @highiiIay’i

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