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Bogaty IDPF presentation

Bogaty IDPF presentation



Apresentação de Nick Bogaty da IDPF sobre o futuro dos eBooks

Apresentação de Nick Bogaty da IDPF sobre o futuro dos eBooks



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    Bogaty IDPF presentation Bogaty IDPF presentation Presentation Transcript

    • Digital Books: Why this time it’s for real
    • What is the IDPF? Standards organization involved in creating a standard reflowable (non- PDF) file format for downloadable digital books (and newspapers & magazines) OPS/OCF is the MP3 for reflowable text publications
    • Where are we? Trade eBook Revenues (Millions USD) 35 30 25 20 15 10 5 0 2002 2003 2004 2005 2006 2007 (est.)
    • Other Encouraging Signs Significant Growth in Education & Library Sales AAP: Estimates Trade eBook Sales in US to be $54M Japan: $82M eBook trade on cellphones in 2006 in only five years (The Economist) Korea: $150M in 2006 from $59M in 2005 (E- Book Korea) Worldwide: New Devices, New Software, New Readers
    • What do customers want? Based on an IDPF survey conducted in 2006, over 700 eBook customers said they want: Competitive pricing versus print A large selection of eBook titles available Format flexibility/interoperability
    • OPS/OCF File and container format for digital reflowable books will lead to: Significantly lower production costs for publishers Increased selection for customers (the equation) Increased interoperability for customers
    • Not Just Standards Docs eBook Technologies Inc., Mobipocket (Amazon.com), Adobe, OSoft, VitalSource and others have implemented Authoring tools available (Adobe CS3 InDesign & others) Conversion houses offering services Publishers beginning to distribute one file format for digital reflowable books
    • Ideas for Publishers Figure out what sells and consider electronic only installment content – you may be selling to a new (younger & mobile) audience Support IDPF specs & insist that your vendors support them Experiment w/ or w/o DRM – 50% of Fictionwise’s gross revenue is non-DRM & last month 6 of the top 10 bestselling publishers on Fictionwise are non-DRM publishers
    • Nick Bogaty IDPF nbogaty@idpf.org 212-924-9081