• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
온라인 뉴스시장의 구조적 문제
 

온라인 뉴스시장의 구조적 문제

on

  • 1,231 views

 

Statistics

Views

Total Views
1,231
Views on SlideShare
1,122
Embed Views
109

Actions

Likes
1
Downloads
0
Comments
0

4 Embeds 109

http://blog.tattermedia.com 98
http://skyn.textcube.com 7
http://tattermedia.com 3
http://www.hanrss.com 1

Accessibility

Categories

Upload Details

Uploaded via as Apple Keynote

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    온라인 뉴스시장의 구조적 문제 온라인 뉴스시장의 구조적 문제 Presentation Transcript

    • - - 2009.07.29 1
    • • • 2000 - 2005 : 21 / • : • (2009 ): • • : (http://npool.ktpage.net) 2
    • 1. 2. 3. 4. 3
    • 1. • , • , 1. . 2. . 4
    • 2. 2.1. 2.2. 5
    • 2.1. 2.1.1. 2.1.2. 6
    • 2.1.1. 7
    • 2.1.1. 7
    • 1. , • . • , AP, AFP, Reuters (1) ‘ ’ , (2) , (3) iPhone . 2. : • ‘ ’ ‘ (geographic market)’ . • : 1 . • : 3. ( TV) 8
    • 2.1.2. 9
    • 2.1.2. 9
    • source: www.alexa.com 10
    • source: www.alexa.com 10
    • source: www.alexa.com 11
    • source: www.alexa.com 11
    • • ( , , , ) : • ( ) ‘ ’ : • ‘ = ’ • ‘ ’ . • : (twitter) = 12
    • 2.1. (consequences): • : • / : • . • : , (overview) (comparability) • • Gatekeeping 13
    • 2.2. 14
    • (Bundling): (Unbundling): / , , , / , , (URL) , ‘ ’ (package price) : : / (Bundle) ‘walled garden’ : : , (Hotelling) ‘ ’ 15
    • (Single-Homing) Multi-Homing ( ‘ ) ’ : TV 16
    • 2.2. (consequences): • (substitutability) : • ‘ ’ • ‘ ’ 17
    • 3. 3.1. (Willingness to pay) 3.2. 18
    • 3.1. (Willingness to pay) ‘ ’ . 19
    • • Robert Thomson, Managing Editor of “Wall Street Journal: • “You have to make a distinction between general newspapers, where you’re seeing creative destruction digitally compressed and a commoditization of content. And that’s why people aren’t paying, because they can’t make a distinction.” (“Charlie Rose Show”, 2009 2 11 ) • . • : www.wsj.com ; www.ft.com 20
    • 3.2. 21
    • 22
    • Flow of News Flow of Income 22
    • • ( ) : • 23
    • • ( ) : • 23
    • 4. 4.1. : 4.2. : ‘MS ’ 24
    • 4.1. : intermedia currency • : • (PV) ‘ ’ • ‘ ’ • ‘ ’ • : http://npool.ktpage.net/entry/ onlinejournalism8 25
    • 4.2. : MS • : • • • : , (iTunes for News) • . • : http://npool.ktpage.net/entry/ onlinejournalism4 • ? MS Office ! 26
    • • MS Office = • : (willingness to pay) = ( ) Power Word Excel Point 1 300 50 0 350 2 0 300 50 350 3 100 50 200 350 27
    • • MS Office ? • = 350 • 1, 2 3 350 ‘ ’ • • -> • :1 (First degree price discrimination) • • 28
    • • : ? • , , -> ! • + ‘ (database) ’ -> • (= ) -> + + 3-4 29
    • ! 30