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    2009.07.29

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• 2000          - 2005   :            21            /



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2.1.



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         6
2.1.1.




         7
2.1.1.




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1.           ,
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     •           , AP, AFP, Reuters...
2.1.2.




         9
2.1.2.




         9
source: www.alexa.com
10
source: www.alexa.com
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source: www.alexa.com
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source: www.alexa.com
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•                                                                   (   ,   ,
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    •                       ...
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       14
(Bundling):
                                                                              (Unbundling):
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(Single-Homing)        Multi-Homing




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              ‘
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2.2.                             (consequences):


•
    (substitutability)           :
       •                 ‘        ...
3.



 3.1.   (Willingness to pay)
 3.2.




               18
3.1.   (Willingness to pay)



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           19
• Robert Thomson, Managing Editor of “Wall Street
  Journal:
    • “You have to make a distinction between
      general n...
3.2.




       21
22
Flow of News




Flow of Income
                 22
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        23
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        23
4.




4.1.   :

4.2.       : ‘MS   ’




             24
4.1.              : intermedia currency


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온라인 뉴스시장의 구조적 문제

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온라인 뉴스시장의 구조적 문제

  1. 1. - - 2009.07.29 1
  2. 2. • • 2000 - 2005 : 21 / • : • (2009 ): • • : (http://npool.ktpage.net) 2
  3. 3. 1. 2. 3. 4. 3
  4. 4. 1. • , • , 1. . 2. . 4
  5. 5. 2. 2.1. 2.2. 5
  6. 6. 2.1. 2.1.1. 2.1.2. 6
  7. 7. 2.1.1. 7
  8. 8. 2.1.1. 7
  9. 9. 1. , • . • , AP, AFP, Reuters (1) ‘ ’ , (2) , (3) iPhone . 2. : • ‘ ’ ‘ (geographic market)’ . • : 1 . • : 3. ( TV) 8
  10. 10. 2.1.2. 9
  11. 11. 2.1.2. 9
  12. 12. source: www.alexa.com 10
  13. 13. source: www.alexa.com 10
  14. 14. source: www.alexa.com 11
  15. 15. source: www.alexa.com 11
  16. 16. • ( , , , ) : • ( ) ‘ ’ : • ‘ = ’ • ‘ ’ . • : (twitter) = 12
  17. 17. 2.1. (consequences): • : • / : • . • : , (overview) (comparability) • • Gatekeeping 13
  18. 18. 2.2. 14
  19. 19. (Bundling): (Unbundling): / , , , / , , (URL) , ‘ ’ (package price) : : / (Bundle) ‘walled garden’ : : , (Hotelling) ‘ ’ 15
  20. 20. (Single-Homing) Multi-Homing ( ‘ ) ’ : TV 16
  21. 21. 2.2. (consequences): • (substitutability) : • ‘ ’ • ‘ ’ 17
  22. 22. 3. 3.1. (Willingness to pay) 3.2. 18
  23. 23. 3.1. (Willingness to pay) ‘ ’ . 19
  24. 24. • Robert Thomson, Managing Editor of “Wall Street Journal: • “You have to make a distinction between general newspapers, where you’re seeing creative destruction digitally compressed and a commoditization of content. And that’s why people aren’t paying, because they can’t make a distinction.” (“Charlie Rose Show”, 2009 2 11 ) • . • : www.wsj.com ; www.ft.com 20
  25. 25. 3.2. 21
  26. 26. 22
  27. 27. Flow of News Flow of Income 22
  28. 28. • ( ) : • 23
  29. 29. • ( ) : • 23
  30. 30. 4. 4.1. : 4.2. : ‘MS ’ 24
  31. 31. 4.1. : intermedia currency • : • (PV) ‘ ’ • ‘ ’ • ‘ ’ • : http://npool.ktpage.net/entry/ onlinejournalism8 25
  32. 32. 4.2. : MS • : • • • : , (iTunes for News) • . • : http://npool.ktpage.net/entry/ onlinejournalism4 • ? MS Office ! 26
  33. 33. • MS Office = • : (willingness to pay) = ( ) Power Word Excel Point 1 300 50 0 350 2 0 300 50 350 3 100 50 200 350 27
  34. 34. • MS Office ? • = 350 • 1, 2 3 350 ‘ ’ • • -> • :1 (First degree price discrimination) • • 28
  35. 35. • : ? • , , -> ! • + ‘ (database) ’ -> • (= ) -> + + 3-4 29
  36. 36. ! 30

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