• Like
  • Save
페이스북과 Resonance Point / www.offbeat.co.kr
Upcoming SlideShare
Loading in...5
×

페이스북과 Resonance Point / www.offbeat.co.kr

  • 11,866 views
Uploaded on

 

More in: Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
  • ★기사님들 많이이용중인사이트 바로 여기입니다★
    ★www.don88.com★
    ★1만원으로 300만원만드시고 바로바...★
    ★저희 사이트는 필리핀 현지 ca지노 법률을 준수합니다★


    해보신분은 아시겠지만 바다,야ㅁㅏ토는 솔직히 좀 아니지만
    온ㄹㅏ인 카지노는 현재 패를 속인다거나 승부조작을 하는곳은 없습니다.
    오히려 사기Game하는곳을 찾기가 힘이 들 정도입니다.
    무료도메인 조심하시고 웬만하면 유료도메인을 이용하세요.
    유료도메인 닷컴 닷넷 co.kr 을 빼고는 입금만받고 도메인 바꾸고
    사이트 이동해버리면 알 수도 잡을 수도 없습니다.
    믿을만한 곳을 찾아 비교해보시고 즐기세요.
    온ㄹㅏ인카지노사이트 비교할때 저희 스타카지노 www.don88.com
    꼭 함께 비교 해주세요. 현명한 선택을 하시길 바랄께요.

    ■ 100%생방송 블랙잭, ㅂㅏ카라 ■
    ■ 식보, 룰렛, 드래곤타이거 등등.. ■
    ■ 24시간 1:1상담 및 콜센터(5분이내환전 시스템) ■
    ■ 가입절차 초간단 (NO 주번, NO 인증) ■
    Are you sure you want to
    Your message goes here
  • 페이스북과 Resonance Point
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
11,866
On Slideshare
0
From Embeds
0
Number of Embeds
9

Actions

Shares
Downloads
0
Comments
2
Likes
31

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • ‘share’ is featured a bit more prominently in this graphic – likely due to the “who would you share the last Coke on earth with?” status update on Sept 23rd\n
  • ‘share’ is featured a bit more prominently in this graphic – likely due to the “who would you share the last Coke on earth with?” status update on Sept 23rd\n
  • ‘share’ is featured a bit more prominently in this graphic – likely due to the “who would you share the last Coke on earth with?” status update on Sept 23rd\n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n

Transcript

  • 1. (@npool)1
  • 2. : / , 21 (2000-2006)www.offbeat.co.kr (Social Media Marketing Agency) : www.berlinlog.com 2
  • 3. 3
  • 4. Q1. Why to Use facebook for Business 3
  • 5. Q1. Why to Use facebook for BusinessA1. Power Shift: Networked Consumer 3
  • 6. Q1. Why to Use facebook for BusinessA1. Power Shift: Networked ConsumerQ2. How to Use facebook for Business 3
  • 7. Q1. Why to Use facebook for BusinessA1. Power Shift: Networked ConsumerQ2. How to Use facebook for Business A2. Resonance Point 3
  • 8. 1 4
  • 9. Q1.Why to Use facebookfor Business 5
  • 10. 6
  • 11. 7
  • 12. 8
  • 13. 9
  • 14. 9
  • 15. 9
  • 16. 10
  • 17. 10
  • 18. 11
  • 19. 11
  • 20. : 1 4900 70% 12
  • 21. : 280068% 13
  • 22. : 210065% 14
  • 23. : 95066% 15
  • 24. 16
  • 25. 16
  • 26. 17
  • 27. 17
  • 28. 18
  • 29. ?19
  • 30. (SNS)?20
  • 31. SNS21
  • 32. ?: http://www.allfacebook.com/google-facebook-photos-2010-09 22
  • 33. 1. FarmVille & CityVille 23
  • 34. 2. Photos 24
  • 35. 3. Videos 25
  • 36. Contents! 26
  • 37. Social Contents!Social Experience! 27
  • 38. = !28
  • 39. ?29
  • 40. 1. : 30
  • 41. 2. : 31
  • 42. :1.2. Page 3. 32
  • 43. 33
  • 44. ?34
  • 45. &35
  • 46. ?36
  • 47. 1. ?37
  • 48. !38
  • 49. =39
  • 50. Gatekeeping 40
  • 51. Content Content 41
  • 52. 2.42
  • 53. Coke’s “Fans First” Approach in SocialCommunitiesMichael DonnellyGroup Director, Worldwide Interactive Marketing
  • 54. 44
  • 55. !45
  • 56. turn around:networked consumer ! 46
  • 57. networked consumer 3 47
  • 58. 1.(network density) 48
  • 59. 1-1. network density between people 49
  • 60. 1-2. network density betweenpeople and objects 50
  • 61. e.g.Social Graph (Facebook) 51
  • 62. 52
  • 63. 52
  • 64. Object =Node 53
  • 65. Coca-Cola pagefans: 22 288 627 (2011 2 9 ) 54
  • 66. Network Density = Link Density 55
  • 67. 2. 56
  • 68. 57
  • 69. 58
  • 70. =digital resident in the network = networked consumer = 59
  • 71. :, 60
  • 72. / ( ) →( )→( ) / ( ) 61
  • 73. 1987 62
  • 74. 2009 = 63
  • 75. ‘ ’ ,64
  • 76. 65
  • 77. Flashmob 66
  • 78. , (Sylt)67
  • 79. 2009 (SNS) : 5000 ‘ ’ 68
  • 80. 69
  • 81. 2009 10 21 // ⇓ , ⇓ 2009 11 23 70
  • 82. 71
  • 83. 72
  • 84. KitKat73
  • 85. Give rainforests a break 74
  • 86. 2010 3 17 “Have a break?” 75
  • 87. 76
  • 88. 1. 17 ,2. 17 , ( : 79 )3. 184. 18 ,“ ” 77
  • 89. 78
  • 90. 3. 79
  • 91. :RSS Feed, RT, Like, Follow, etc. 80
  • 92. 81
  • 93. !82
  • 94. Networked Consumer : 83
  • 95. ?!84
  • 96. 1. 2.3. 85
  • 97. ! !!86
  • 98. 87
  • 99. 88
  • 100. (linear) 89
  • 101. (nonlinearity) 90
  • 102. ‘ ’ ⇓‘ ’ 91
  • 103. 92
  • 104. / ‘ ’ ⇓‘ ’ 93
  • 105. 94
  • 106. HOW!!! 95
  • 107. 296
  • 108. Q2.How to Use facebookfor Business 97
  • 109. A 2-1.Resonance-Point 98
  • 110. 2010 1 27 , iPad on Twitter 99
  • 111. 2010 1 27 , iPad on Twitter 99
  • 112. 2010 1 27 , iPad on Twitter 99
  • 113. : , , , !!!100
  • 114. / (resonance) (swing) 101
  • 115. Resonance-Point =possibility to Swing at any time 102
  • 116. Networked Consumer = ready to act 103
  • 117. :Resonance Point ? 104
  • 118. ,resonance-point !!!! 105
  • 119. !!!106
  • 120. FacebookFanpage / Brandpage 107
  • 121. ?108
  • 122. :2 ! 109
  • 123. 2 ? 110
  • 124. !111
  • 125. , 1 ,resonance-point 112
  • 126. 113
  • 127. 1 , ,114
  • 128. : Old Spice & Mustafa: http://www.berlinlog.com/?p=335 115
  • 129. 116
  • 130. 116
  • 131. 116
  • 132. 117
  • 133. 117
  • 134. 117
  • 135. 1 118
  • 136. 1 119
  • 137. !120
  • 138. Social Media Monitoring,Social Media Analytics, Sentiment Analysis, etc. 121
  • 139. 122
  • 140. CONVERSATION CLOUD FOR TOP TERMS MENTIONED ON FB COCA-COLA FAN PAGE (SEPTEMBER 2009) N = 1,276 posts* *non-english language posts removed Source: Analysis of Facebook for Sept 1st – 30th 2009 122
  • 141. Positive Conversation “Biggest General Fan” Tones Other Coke Products Comments Advertising Ideas/ Suggestions Consumption Habits/ Addicted Low Availability High Post PostVolum Volum e e Negative Conversation Tones 123
  • 142. Positive “Coca-Cola is the best drink!!!! I love it...” Conversation “Biggest General Fan” Tones Other Coke Products Comments Advertising Ideas/ Suggestions Consumption Habits/ Addicted Low Availability High Post PostVolum Volum e e Negative Conversation Tones 123
  • 143. Positive “Coca-Cola is the best drink!!!! I love it...” Conversation “Biggest General Fan” Tones Other Coke Products Comments Advertising Ideas/ Suggestions Consumption Habits/ “DIET COKE IS WHERE ITS AT YALL!!!! :)” Addicted Low Availability High Post PostVolum Volum e e Negative Conversation Tones 123
  • 144. Positive “Coca-Cola is the best drink!!!! I love it...” Conversation “Biggest General Fan” Tones Other Coke Products Comments Advertising Ideas/ Suggestions Consumption Habits/ “DIET COKE IS WHERE ITS AT YALL!!!! :)” Addicted Low Availability High Post Post “i am the # 1 fan. just ask anyone who knows me.”Volum Volum e e Negative Conversation Tones 123
  • 145. Positive “Coca-Cola is the best drink!!!! I love it...” Conversation “ALWAYS COCA-COLA!! funny add from Coca-Cola with “Biggest General Fan” Tones Grant Theft Auto!” Other Coke Products Comments Advertising Ideas/ Suggestions Consumption Habits/ “DIET COKE IS WHERE ITS AT YALL!!!! :)” Addicted Low Availability High Post Post “i am the # 1 fan. just ask anyone who knows me.”Volum Volum e e Negative Conversation Tones 123
  • 146. Positive “Coca-Cola is the best drink!!!! I love it...” Conversation “ALWAYS COCA-COLA!! funny add from Coca-Cola with “Biggest General Fan” Tones Grant Theft Auto!” Other Coke Products Comments Advertising Ideas/ Suggestions Consumption Habits/ “DIET COKE IS WHERE ITS AT YALL!!!! :)” Addicted Low Availability High Post “i am the # 1 fan. just ask anyone who knows me.”PostVolum Volum “I adore cola! I can drink it every day :D” e e Negative Conversation Tones 123
  • 147. Positive “Coca-Cola is the best drink!!!! I love it...” Conversation “ALWAYS COCA-COLA!! funny add from Coca-Cola with “Biggest General Fan” Tones Grant Theft Auto!” Other Coke Products Comments Advertising Ideas/ Suggestions Consumption Habits/ “DIET COKE IS WHERE ITS AT YALL!!!! :)” Addicted Low Availability High Post “i am the # 1 fan. just ask anyone who knows me.”PostVolum Volum “I adore cola! I can drink it every day :D” e e “. . . Bring back the glass bottle it makes a difference” Negative Conversation Tones 123
  • 148. Positive “Coca-Cola is the best drink!!!! I love it...” Conversation “ALWAYS COCA-COLA!! funny add from Coca-Cola with “Biggest General Fan” Tones Grant Theft Auto!” Other Coke Products Comments Advertising Ideas/ Suggestions Consumption Habits/ “DIET COKE IS WHERE ITS AT YALL!!!! :)” Addicted Low Availability High Post “i am the # 1 fan. just ask anyone who knows me.”PostVolum Volum “I adore cola! I can drink it every day :D” e “Anyone know if Kosher Coke is available e in Colorado??” “. . . Bring back the glass bottle it makes a difference” Negative Conversation Tones 123
  • 149. 124
  • 150. 125
  • 151. A 2-2.targeting the base of the pyramid 126
  • 152. striving to givethe most disadvantaged and marginalized a voice! 127
  • 153. 128
  • 154. 128
  • 155. A 2-3.Offbeat’s 7 C 129
  • 156. 130
  • 157. 131
  • 158. 1. = 132
  • 159. ? ?133
  • 160. 2. ? 134
  • 161. ?‘ ’ ? 135
  • 162. ? ? ? ? ?136
  • 163. 137
  • 164. Owned Content = Story-Curationnot to buy other blogger contents 138
  • 165. !139
  • 166. 140
  • 167. Contact =Touchpoint 141
  • 168. Rosonance-Point 142
  • 169. 143
  • 170. Influencer 144
  • 171. 145
  • 172. 146
  • 173. , ,147
  • 174. 148
  • 175. !149
  • 176. , !150
  • 177. , ,151
  • 178. , , ?152
  • 179. 153
  • 180. Call to Action:Fan, Friend, Follower,Like, Subscription, etc. 154
  • 181. ?155
  • 182. 1. Resonance-Point 2. Commitment 156
  • 183. 157
  • 184. :Key Performance Indicators (KPI) ROI 158
  • 185. !159