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페이스북과 Resonance Point / www.offbeat.co.kr
 

페이스북과 Resonance Point / www.offbeat.co.kr

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  • ★기사님들 많이이용중인사이트 바로 여기입니다★
    ★www.don88.com★
    ★1만원으로 300만원만드시고 바로바...★
    ★저희 사이트는 필리핀 현지 ca지노 법률을 준수합니다★


    해보신분은 아시겠지만 바다,야ㅁㅏ토는 솔직히 좀 아니지만
    온ㄹㅏ인 카지노는 현재 패를 속인다거나 승부조작을 하는곳은 없습니다.
    오히려 사기Game하는곳을 찾기가 힘이 들 정도입니다.
    무료도메인 조심하시고 웬만하면 유료도메인을 이용하세요.
    유료도메인 닷컴 닷넷 co.kr 을 빼고는 입금만받고 도메인 바꾸고
    사이트 이동해버리면 알 수도 잡을 수도 없습니다.
    믿을만한 곳을 찾아 비교해보시고 즐기세요.
    온ㄹㅏ인카지노사이트 비교할때 저희 스타카지노 www.don88.com
    꼭 함께 비교 해주세요. 현명한 선택을 하시길 바랄께요.

    ■ 100%생방송 블랙잭, ㅂㅏ카라 ■
    ■ 식보, 룰렛, 드래곤타이거 등등.. ■
    ■ 24시간 1:1상담 및 콜센터(5분이내환전 시스템) ■
    ■ 가입절차 초간단 (NO 주번, NO 인증) ■
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  • ‘share’ is featured a bit more prominently in this graphic – likely due to the “who would you share the last Coke on earth with?” status update on Sept 23rd\n
  • ‘share’ is featured a bit more prominently in this graphic – likely due to the “who would you share the last Coke on earth with?” status update on Sept 23rd\n
  • ‘share’ is featured a bit more prominently in this graphic – likely due to the “who would you share the last Coke on earth with?” status update on Sept 23rd\n
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페이스북과 Resonance Point / www.offbeat.co.kr 페이스북과 Resonance Point / www.offbeat.co.kr Presentation Transcript

  • (@npool)1
  • : / , 21 (2000-2006)www.offbeat.co.kr (Social Media Marketing Agency) : www.berlinlog.com 2
  • 3
  • Q1. Why to Use facebook for Business 3
  • Q1. Why to Use facebook for BusinessA1. Power Shift: Networked Consumer 3
  • Q1. Why to Use facebook for BusinessA1. Power Shift: Networked ConsumerQ2. How to Use facebook for Business 3
  • Q1. Why to Use facebook for BusinessA1. Power Shift: Networked ConsumerQ2. How to Use facebook for Business A2. Resonance Point 3
  • 1 4
  • Q1.Why to Use facebookfor Business 5
  • 6
  • 7
  • 8
  • 9
  • 9
  • 9
  • 10
  • 10
  • 11
  • 11
  • : 1 4900 70% 12
  • : 280068% 13
  • : 210065% 14
  • : 95066% 15
  • 16
  • 16
  • 17
  • 17
  • 18
  • ?19
  • (SNS)?20
  • SNS21
  • ?: http://www.allfacebook.com/google-facebook-photos-2010-09 22
  • 1. FarmVille & CityVille 23
  • 2. Photos 24
  • 3. Videos 25
  • Contents! 26
  • Social Contents!Social Experience! 27
  • = !28
  • ?29
  • 1. : 30
  • 2. : 31
  • :1.2. Page 3. 32
  • 33
  • ?34
  • &35
  • ?36
  • 1. ?37
  • !38
  • =39
  • Gatekeeping 40
  • Content Content 41
  • 2.42
  • Coke’s “Fans First” Approach in SocialCommunitiesMichael DonnellyGroup Director, Worldwide Interactive Marketing
  • 44
  • !45
  • turn around:networked consumer ! 46
  • networked consumer 3 47
  • 1.(network density) 48
  • 1-1. network density between people 49
  • 1-2. network density betweenpeople and objects 50
  • e.g.Social Graph (Facebook) 51
  • 52
  • 52
  • Object =Node 53
  • Coca-Cola pagefans: 22 288 627 (2011 2 9 ) 54
  • Network Density = Link Density 55
  • 2. 56
  • 57
  • 58
  • =digital resident in the network = networked consumer = 59
  • :, 60
  • / ( ) →( )→( ) / ( ) 61
  • 1987 62
  • 2009 = 63
  • ‘ ’ ,64
  • 65
  • Flashmob 66
  • , (Sylt)67
  • 2009 (SNS) : 5000 ‘ ’ 68
  • 69
  • 2009 10 21 // ⇓ , ⇓ 2009 11 23 70
  • 71
  • 72
  • KitKat73
  • Give rainforests a break 74
  • 2010 3 17 “Have a break?” 75
  • 76
  • 1. 17 ,2. 17 , ( : 79 )3. 184. 18 ,“ ” 77
  • 78
  • 3. 79
  • :RSS Feed, RT, Like, Follow, etc. 80
  • 81
  • !82
  • Networked Consumer : 83
  • ?!84
  • 1. 2.3. 85
  • ! !!86
  • 87
  • 88
  • (linear) 89
  • (nonlinearity) 90
  • ‘ ’ ⇓‘ ’ 91
  • 92
  • / ‘ ’ ⇓‘ ’ 93
  • 94
  • HOW!!! 95
  • 296
  • Q2.How to Use facebookfor Business 97
  • A 2-1.Resonance-Point 98
  • 2010 1 27 , iPad on Twitter 99
  • 2010 1 27 , iPad on Twitter 99
  • 2010 1 27 , iPad on Twitter 99
  • : , , , !!!100
  • / (resonance) (swing) 101
  • Resonance-Point =possibility to Swing at any time 102
  • Networked Consumer = ready to act 103
  • :Resonance Point ? 104
  • ,resonance-point !!!! 105
  • !!!106
  • FacebookFanpage / Brandpage 107
  • ?108
  • :2 ! 109
  • 2 ? 110
  • !111
  • , 1 ,resonance-point 112
  • 113
  • 1 , ,114
  • : Old Spice & Mustafa: http://www.berlinlog.com/?p=335 115
  • 116
  • 116
  • 116
  • 117
  • 117
  • 117
  • 1 118
  • 1 119
  • !120
  • Social Media Monitoring,Social Media Analytics, Sentiment Analysis, etc. 121
  • 122
  • CONVERSATION CLOUD FOR TOP TERMS MENTIONED ON FB COCA-COLA FAN PAGE (SEPTEMBER 2009) N = 1,276 posts* *non-english language posts removed Source: Analysis of Facebook for Sept 1st – 30th 2009 122
  • Positive Conversation “Biggest General Fan” Tones Other Coke Products Comments Advertising Ideas/ Suggestions Consumption Habits/ Addicted Low Availability High Post PostVolum Volum e e Negative Conversation Tones 123
  • Positive “Coca-Cola is the best drink!!!! I love it...” Conversation “Biggest General Fan” Tones Other Coke Products Comments Advertising Ideas/ Suggestions Consumption Habits/ Addicted Low Availability High Post PostVolum Volum e e Negative Conversation Tones 123
  • Positive “Coca-Cola is the best drink!!!! I love it...” Conversation “Biggest General Fan” Tones Other Coke Products Comments Advertising Ideas/ Suggestions Consumption Habits/ “DIET COKE IS WHERE ITS AT YALL!!!! :)” Addicted Low Availability High Post PostVolum Volum e e Negative Conversation Tones 123
  • Positive “Coca-Cola is the best drink!!!! I love it...” Conversation “Biggest General Fan” Tones Other Coke Products Comments Advertising Ideas/ Suggestions Consumption Habits/ “DIET COKE IS WHERE ITS AT YALL!!!! :)” Addicted Low Availability High Post Post “i am the # 1 fan. just ask anyone who knows me.”Volum Volum e e Negative Conversation Tones 123
  • Positive “Coca-Cola is the best drink!!!! I love it...” Conversation “ALWAYS COCA-COLA!! funny add from Coca-Cola with “Biggest General Fan” Tones Grant Theft Auto!” Other Coke Products Comments Advertising Ideas/ Suggestions Consumption Habits/ “DIET COKE IS WHERE ITS AT YALL!!!! :)” Addicted Low Availability High Post Post “i am the # 1 fan. just ask anyone who knows me.”Volum Volum e e Negative Conversation Tones 123
  • Positive “Coca-Cola is the best drink!!!! I love it...” Conversation “ALWAYS COCA-COLA!! funny add from Coca-Cola with “Biggest General Fan” Tones Grant Theft Auto!” Other Coke Products Comments Advertising Ideas/ Suggestions Consumption Habits/ “DIET COKE IS WHERE ITS AT YALL!!!! :)” Addicted Low Availability High Post “i am the # 1 fan. just ask anyone who knows me.”PostVolum Volum “I adore cola! I can drink it every day :D” e e Negative Conversation Tones 123
  • Positive “Coca-Cola is the best drink!!!! I love it...” Conversation “ALWAYS COCA-COLA!! funny add from Coca-Cola with “Biggest General Fan” Tones Grant Theft Auto!” Other Coke Products Comments Advertising Ideas/ Suggestions Consumption Habits/ “DIET COKE IS WHERE ITS AT YALL!!!! :)” Addicted Low Availability High Post “i am the # 1 fan. just ask anyone who knows me.”PostVolum Volum “I adore cola! I can drink it every day :D” e e “. . . Bring back the glass bottle it makes a difference” Negative Conversation Tones 123
  • Positive “Coca-Cola is the best drink!!!! I love it...” Conversation “ALWAYS COCA-COLA!! funny add from Coca-Cola with “Biggest General Fan” Tones Grant Theft Auto!” Other Coke Products Comments Advertising Ideas/ Suggestions Consumption Habits/ “DIET COKE IS WHERE ITS AT YALL!!!! :)” Addicted Low Availability High Post “i am the # 1 fan. just ask anyone who knows me.”PostVolum Volum “I adore cola! I can drink it every day :D” e “Anyone know if Kosher Coke is available e in Colorado??” “. . . Bring back the glass bottle it makes a difference” Negative Conversation Tones 123
  • 124
  • 125
  • A 2-2.targeting the base of the pyramid 126
  • striving to givethe most disadvantaged and marginalized a voice! 127
  • 128
  • 128
  • A 2-3.Offbeat’s 7 C 129
  • 130
  • 131
  • 1. = 132
  • ? ?133
  • 2. ? 134
  • ?‘ ’ ? 135
  • ? ? ? ? ?136
  • 137
  • Owned Content = Story-Curationnot to buy other blogger contents 138
  • !139
  • 140
  • Contact =Touchpoint 141
  • Rosonance-Point 142
  • 143
  • Influencer 144
  • 145
  • 146
  • , ,147
  • 148
  • !149
  • , !150
  • , ,151
  • , , ?152
  • 153
  • Call to Action:Fan, Friend, Follower,Like, Subscription, etc. 154
  • ?155
  • 1. Resonance-Point 2. Commitment 156
  • 157
  • :Key Performance Indicators (KPI) ROI 158
  • !159