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페이스북과 Resonance Point / www.offbeat.co.kr

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  • ★기사님들 많이이용중인사이트 바로 여기입니다★
    ★www.don88.com★
    ★1만원으로 300만원만드시고 바로바...★
    ★저희 사이트는 필리핀 현지 ca지노 법률을 준수합니다★


    해보신분은 아시겠지만 바다,야ㅁㅏ토는 솔직히 좀 아니지만
    온ㄹㅏ인 카지노는 현재 패를 속인다거나 승부조작을 하는곳은 없습니다.
    오히려 사기Game하는곳을 찾기가 힘이 들 정도입니다.
    무료도메인 조심하시고 웬만하면 유료도메인을 이용하세요.
    유료도메인 닷컴 닷넷 co.kr 을 빼고는 입금만받고 도메인 바꾸고
    사이트 이동해버리면 알 수도 잡을 수도 없습니다.
    믿을만한 곳을 찾아 비교해보시고 즐기세요.
    온ㄹㅏ인카지노사이트 비교할때 저희 스타카지노 www.don88.com
    꼭 함께 비교 해주세요. 현명한 선택을 하시길 바랄께요.

    ■ 100%생방송 블랙잭, ㅂㅏ카라 ■
    ■ 식보, 룰렛, 드래곤타이거 등등.. ■
    ■ 24시간 1:1상담 및 콜센터(5분이내환전 시스템) ■
    ■ 가입절차 초간단 (NO 주번, NO 인증) ■
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  • ‘share’ is featured a bit more prominently in this graphic – likely due to the “who would you share the last Coke on earth with?” status update on Sept 23rd\n
  • ‘share’ is featured a bit more prominently in this graphic – likely due to the “who would you share the last Coke on earth with?” status update on Sept 23rd\n
  • ‘share’ is featured a bit more prominently in this graphic – likely due to the “who would you share the last Coke on earth with?” status update on Sept 23rd\n
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  • Transcript

    • 1. (@npool)1
    • 2. : / , 21 (2000-2006)www.offbeat.co.kr (Social Media Marketing Agency) : www.berlinlog.com 2
    • 3. 3
    • 4. Q1. Why to Use facebook for Business 3
    • 5. Q1. Why to Use facebook for BusinessA1. Power Shift: Networked Consumer 3
    • 6. Q1. Why to Use facebook for BusinessA1. Power Shift: Networked ConsumerQ2. How to Use facebook for Business 3
    • 7. Q1. Why to Use facebook for BusinessA1. Power Shift: Networked ConsumerQ2. How to Use facebook for Business A2. Resonance Point 3
    • 8. 1 4
    • 9. Q1.Why to Use facebookfor Business 5
    • 10. 6
    • 11. 7
    • 12. 8
    • 13. 9
    • 14. 9
    • 15. 9
    • 16. 10
    • 17. 10
    • 18. 11
    • 19. 11
    • 20. : 1 4900 70% 12
    • 21. : 280068% 13
    • 22. : 210065% 14
    • 23. : 95066% 15
    • 24. 16
    • 25. 16
    • 26. 17
    • 27. 17
    • 28. 18
    • 29. ?19
    • 30. (SNS)?20
    • 31. SNS21
    • 32. ?: http://www.allfacebook.com/google-facebook-photos-2010-09 22
    • 33. 1. FarmVille & CityVille 23
    • 34. 2. Photos 24
    • 35. 3. Videos 25
    • 36. Contents! 26
    • 37. Social Contents!Social Experience! 27
    • 38. = !28
    • 39. ?29
    • 40. 1. : 30
    • 41. 2. : 31
    • 42. :1.2. Page 3. 32
    • 43. 33
    • 44. ?34
    • 45. &35
    • 46. ?36
    • 47. 1. ?37
    • 48. !38
    • 49. =39
    • 50. Gatekeeping 40
    • 51. Content Content 41
    • 52. 2.42
    • 53. Coke’s “Fans First” Approach in SocialCommunitiesMichael DonnellyGroup Director, Worldwide Interactive Marketing
    • 54. 44
    • 55. !45
    • 56. turn around:networked consumer ! 46
    • 57. networked consumer 3 47
    • 58. 1.(network density) 48
    • 59. 1-1. network density between people 49
    • 60. 1-2. network density betweenpeople and objects 50
    • 61. e.g.Social Graph (Facebook) 51
    • 62. 52
    • 63. 52
    • 64. Object =Node 53
    • 65. Coca-Cola pagefans: 22 288 627 (2011 2 9 ) 54
    • 66. Network Density = Link Density 55
    • 67. 2. 56
    • 68. 57
    • 69. 58
    • 70. =digital resident in the network = networked consumer = 59
    • 71. :, 60
    • 72. / ( ) →( )→( ) / ( ) 61
    • 73. 1987 62
    • 74. 2009 = 63
    • 75. ‘ ’ ,64
    • 76. 65
    • 77. Flashmob 66
    • 78. , (Sylt)67
    • 79. 2009 (SNS) : 5000 ‘ ’ 68
    • 80. 69
    • 81. 2009 10 21 // ⇓ , ⇓ 2009 11 23 70
    • 82. 71
    • 83. 72
    • 84. KitKat73
    • 85. Give rainforests a break 74
    • 86. 2010 3 17 “Have a break?” 75
    • 87. 76
    • 88. 1. 17 ,2. 17 , ( : 79 )3. 184. 18 ,“ ” 77
    • 89. 78
    • 90. 3. 79
    • 91. :RSS Feed, RT, Like, Follow, etc. 80
    • 92. 81
    • 93. !82
    • 94. Networked Consumer : 83
    • 95. ?!84
    • 96. 1. 2.3. 85
    • 97. ! !!86
    • 98. 87
    • 99. 88
    • 100. (linear) 89
    • 101. (nonlinearity) 90
    • 102. ‘ ’ ⇓‘ ’ 91
    • 103. 92
    • 104. / ‘ ’ ⇓‘ ’ 93
    • 105. 94
    • 106. HOW!!! 95
    • 107. 296
    • 108. Q2.How to Use facebookfor Business 97
    • 109. A 2-1.Resonance-Point 98
    • 110. 2010 1 27 , iPad on Twitter 99
    • 111. 2010 1 27 , iPad on Twitter 99
    • 112. 2010 1 27 , iPad on Twitter 99
    • 113. : , , , !!!100
    • 114. / (resonance) (swing) 101
    • 115. Resonance-Point =possibility to Swing at any time 102
    • 116. Networked Consumer = ready to act 103
    • 117. :Resonance Point ? 104
    • 118. ,resonance-point !!!! 105
    • 119. !!!106
    • 120. FacebookFanpage / Brandpage 107
    • 121. ?108
    • 122. :2 ! 109
    • 123. 2 ? 110
    • 124. !111
    • 125. , 1 ,resonance-point 112
    • 126. 113
    • 127. 1 , ,114
    • 128. : Old Spice & Mustafa: http://www.berlinlog.com/?p=335 115
    • 129. 116
    • 130. 116
    • 131. 116
    • 132. 117
    • 133. 117
    • 134. 117
    • 135. 1 118
    • 136. 1 119
    • 137. !120
    • 138. Social Media Monitoring,Social Media Analytics, Sentiment Analysis, etc. 121
    • 139. 122
    • 140. CONVERSATION CLOUD FOR TOP TERMS MENTIONED ON FB COCA-COLA FAN PAGE (SEPTEMBER 2009) N = 1,276 posts* *non-english language posts removed Source: Analysis of Facebook for Sept 1st – 30th 2009 122
    • 141. Positive Conversation “Biggest General Fan” Tones Other Coke Products Comments Advertising Ideas/ Suggestions Consumption Habits/ Addicted Low Availability High Post PostVolum Volum e e Negative Conversation Tones 123
    • 142. Positive “Coca-Cola is the best drink!!!! I love it...” Conversation “Biggest General Fan” Tones Other Coke Products Comments Advertising Ideas/ Suggestions Consumption Habits/ Addicted Low Availability High Post PostVolum Volum e e Negative Conversation Tones 123
    • 143. Positive “Coca-Cola is the best drink!!!! I love it...” Conversation “Biggest General Fan” Tones Other Coke Products Comments Advertising Ideas/ Suggestions Consumption Habits/ “DIET COKE IS WHERE ITS AT YALL!!!! :)” Addicted Low Availability High Post PostVolum Volum e e Negative Conversation Tones 123
    • 144. Positive “Coca-Cola is the best drink!!!! I love it...” Conversation “Biggest General Fan” Tones Other Coke Products Comments Advertising Ideas/ Suggestions Consumption Habits/ “DIET COKE IS WHERE ITS AT YALL!!!! :)” Addicted Low Availability High Post Post “i am the # 1 fan. just ask anyone who knows me.”Volum Volum e e Negative Conversation Tones 123
    • 145. Positive “Coca-Cola is the best drink!!!! I love it...” Conversation “ALWAYS COCA-COLA!! funny add from Coca-Cola with “Biggest General Fan” Tones Grant Theft Auto!” Other Coke Products Comments Advertising Ideas/ Suggestions Consumption Habits/ “DIET COKE IS WHERE ITS AT YALL!!!! :)” Addicted Low Availability High Post Post “i am the # 1 fan. just ask anyone who knows me.”Volum Volum e e Negative Conversation Tones 123
    • 146. Positive “Coca-Cola is the best drink!!!! I love it...” Conversation “ALWAYS COCA-COLA!! funny add from Coca-Cola with “Biggest General Fan” Tones Grant Theft Auto!” Other Coke Products Comments Advertising Ideas/ Suggestions Consumption Habits/ “DIET COKE IS WHERE ITS AT YALL!!!! :)” Addicted Low Availability High Post “i am the # 1 fan. just ask anyone who knows me.”PostVolum Volum “I adore cola! I can drink it every day :D” e e Negative Conversation Tones 123
    • 147. Positive “Coca-Cola is the best drink!!!! I love it...” Conversation “ALWAYS COCA-COLA!! funny add from Coca-Cola with “Biggest General Fan” Tones Grant Theft Auto!” Other Coke Products Comments Advertising Ideas/ Suggestions Consumption Habits/ “DIET COKE IS WHERE ITS AT YALL!!!! :)” Addicted Low Availability High Post “i am the # 1 fan. just ask anyone who knows me.”PostVolum Volum “I adore cola! I can drink it every day :D” e e “. . . Bring back the glass bottle it makes a difference” Negative Conversation Tones 123
    • 148. Positive “Coca-Cola is the best drink!!!! I love it...” Conversation “ALWAYS COCA-COLA!! funny add from Coca-Cola with “Biggest General Fan” Tones Grant Theft Auto!” Other Coke Products Comments Advertising Ideas/ Suggestions Consumption Habits/ “DIET COKE IS WHERE ITS AT YALL!!!! :)” Addicted Low Availability High Post “i am the # 1 fan. just ask anyone who knows me.”PostVolum Volum “I adore cola! I can drink it every day :D” e “Anyone know if Kosher Coke is available e in Colorado??” “. . . Bring back the glass bottle it makes a difference” Negative Conversation Tones 123
    • 149. 124
    • 150. 125
    • 151. A 2-2.targeting the base of the pyramid 126
    • 152. striving to givethe most disadvantaged and marginalized a voice! 127
    • 153. 128
    • 154. 128
    • 155. A 2-3.Offbeat’s 7 C 129
    • 156. 130
    • 157. 131
    • 158. 1. = 132
    • 159. ? ?133
    • 160. 2. ? 134
    • 161. ?‘ ’ ? 135
    • 162. ? ? ? ? ?136
    • 163. 137
    • 164. Owned Content = Story-Curationnot to buy other blogger contents 138
    • 165. !139
    • 166. 140
    • 167. Contact =Touchpoint 141
    • 168. Rosonance-Point 142
    • 169. 143
    • 170. Influencer 144
    • 171. 145
    • 172. 146
    • 173. , ,147
    • 174. 148
    • 175. !149
    • 176. , !150
    • 177. , ,151
    • 178. , , ?152
    • 179. 153
    • 180. Call to Action:Fan, Friend, Follower,Like, Subscription, etc. 154
    • 181. ?155
    • 182. 1. Resonance-Point 2. Commitment 156
    • 183. 157
    • 184. :Key Performance Indicators (KPI) ROI 158
    • 185. !159

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