2011 iahi membership survey summary for website final
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    2011 iahi membership survey summary for website final 2011 iahi membership survey summary for website final Presentation Transcript

    • 2011 IAHI Membership SurveyKey Findings & Results
      August 2011
    • 2011 IAHI Membership Survey Objectives
      Gain better understanding of IAHI member perspectives on:
      Satisfaction With IAHI Performance
      Priorities for IAHI Owner Support
      Current Economic Environment and Hotel Performance
      Key IAHI Strategic Issues
      Member IAHI Involvement
      © IAHI Owners’ Association 2011 Member Survey
    • Membership Survey Methodology
      Survey targeted entire IAHI membership
      IAHI sent out online survey link in late May
      Deadline for responses was late May, extended to early June
      Response was highest ever:
      Response provided 4% margin of error at 95% confidence level
      Individual questions analyzed separately, partial surveys included in analysis
      © IAHI Owners’ Association 2011 Member Survey
    • Distribution Of Members and Respondents By Region
      3091 Total Member Hotels
      Respondents representative of IAHI membership
      Asia Pacific 0%
      1%Asia Pacific
      477 Members*
      Latin America 1%
      2%Latin America
      Australasia
      Australasia
      Canada
      Canada
      Mexico
      Mexico
      EMEA
      EMEA
      United States
      United States
      • Number of members responding to this question.
      Other - Q1: “What is your region?”
      * Total open hotels: 4380; Total Member hotels: 3091
      © IAHI Owners’ Association 2011 Member Survey
    • Distribution Of Respondents By IHG Brand
      All Brands were well represented
      3091 Total Member Hotels
      0%
      477 Members*
      * Number of members responding to this question.
      © IAHI Owners’ Association 2011 Member Survey
    • 82% of respondents were Owners
      Role With IHG Hotels
      Owner and Use Third Party Services
      Third Party Management Co. (Not Owner)
      GM or Other Manager (Not Owner)
      Owner Only
      Owner and Serve as GM
      Owner, Manage Hotels and Provide Third Party Services
      Other - Q3: “Please select which of the following best describes your role”
      © IAHI Owners’ Association 2011 Member Survey
    • 65% of respondents are involved as Members only
      Respondents by Involvement with IAHI
      Officer Involvement
      Global Board Involvement
      Country Committee Involvement (EMEA Only)
      Committee Involvement
      Ambassador Involvement (U.S. Only)
      Member Only
      Involvement - Q1: “How do you currently participate in the IAHI?”
      © IAHI Owners’ Association 2011 Member Survey
    • 2011 IAHI Member Survey Key Findings Summary
      Economic Environment
      Member hotels are performing much better and Owners are optimistic, thinking that financial performance will return to pre-recession levels in next 1-2 years.
      Member Satisfaction
      Members are much more satisfied with IAHI support, increasing from 64% to 79% Top 2 box, possibly partly due to the improvement of hotel performance. In particular, Owners are more satisfied with support of owner financial performance and guest experience.
      Owner Support
      Owners are now more focused on growth than on debt service. Two-thirds of Owners satisfied with results of Holiday Inn relaunch.
      Owner Involvement with IAHI & IHG
      Members are excited about 2011 Celebrate Service and employing Green Practices.
      Many IAHI members want to increase their level of IAHI involvement, with particular interest in serving on an IAHI Committee.
      © IAHI Owners’ Association 2011 Member Survey
    • Key Findings – Economic Environment
      Member hotels are performing much better than 2010 and Owners are optimistic, thinking that financial performance will return to pre-recession levels in next one to two years.
      IAHI Members are doing much better than a year ago; half of Owners have made successful recovery or are well on the way
      Ability to service debt has also improved dramatically with 75% able to service debt for most or all hotels
      Many Members think return to pre-recession financial performance is still one to two years away
      83% of Members were very or fairly optimistic regarding the next 12 months
      © IAHI Owners’ Association 2011 Member Survey
    • IAHI Members are doing much better than a year ago; Half of Owners have made successful recovery or well on way
      Q: How is your business doing in the current economic environment?
      Up 104% from 24% to 49%*
      2011
      2010
      *Based on Top 2 Satisfaction Ratings
      © IAHI Owners’ Association 2011 Member Survey
    • Ability to service debt has also improved dramatically with 75% able to service debt for most or all hotels
      Q: Do your hotels generate enough cash flow to support debt service and capital improvements?
      Up 29% from 58% to 75%*
      2011
      2010
      *Based on Top 2 Satisfaction Ratings
      © IAHI Owners’ Association 2011 Member Survey
    • Many Members think return to pre-recession financial performance is still 1-2 years away
      Q: How long do you think it will take to hit pre-recession financial performance?
      2011
      2010
      © IAHI Owners’ Association 2011 Member Survey
    • 83% of Members very or fairly optimistic regarding next 12 months
      Q: How optimistic are you regarding the next 12 months?
      2011
      2010
      © IAHI Owners’ Association 2011 Member Survey
    • Key Findings – Member Satisfaction
      IAHI Internal Use Only - Proprietary and Confidential
      Members are much more satisfied with IAHI support, increasing from 64% to 79% Top 2 box, possibly partly due to the improvement of hotel performance. In particular, Owners are more satisfied with support of owner financial performance and guest experience.
      Overall IAHI member satisfaction increased from 64% (Top 2 Box) in 2010 to 79% in 2011
      IAHI Members much more satisfied with IAHI support of owner financial performance and guest experience
      Two-thirds of IAHI Members are very satisfied or satisfied with IAHI advocacy to IHG and to industry
      Two-thirds of IAHI members feel their voice is heard by IAHI leadership
    • Overall IAHI member satisfaction increased from 64% (Top 2 Box) in 2010 to 79% in 2011
      Q: How satisfied are you with the overall performance of the IAHI?
      N/A
      Dissatisfied
      Not Very Satisfied
      Somewhat Satisfied
      Satisfied
      79% Top 2 Box
      64% Top 2 Box
      Very Satisfied
      © IAHI Owners’ Association 2011 Member Survey
    • 2/3 of IAHI Members are very satisfied or satisfied with IAHI advocacy to IHG
      Q: How satisfied are you with IAHI’s advocacy on your behalf with respect to IHG?
      Up 16% from 56% in 2010*
      *Based on Top 2 Satisfaction Ratings
      © IAHI Owners’ Association 2011 Member Survey
    • 2/3 of IAHI Members are very satisfied or satisfied with IAHI advocacy to industry
      Q: How satisfied are you with IAHI’s advocacy on your behalf at the industry level?
      Up 15% from 59% in 2010*
      *Based on Top 2 Satisfaction Ratings
      © IAHI Owners’ Association 2011 Member Survey
    • 2/3 of IAHI Members feel their voice is heard by IAHI leadership
      Q: How satisfied are you that your voice is heard to your IAHI leadership?
      N/A
      Dissatisfied
      Not Very Satisfied
      Somewhat Satisfied
      67% Top 2 Box
      Satisfied
      Very Satisfied
      New question for 2011 survey
      © IAHI Owners’ Association 2011 Member Survey
    • Most important IAHI Member offerings relate to IHG interaction followed by networking, education, and communications
      Q: Please rate the importance of the following existing or potential IAHI offerings.
      Ratings based on these categories: Very important, Important, Somewhat Important, Not Important”.Graph displays only “Very Important” ratings.
      © IAHI Owners’ Association 2011 Member Survey
    • Key Findings – Owner Support
      IAHI Internal Use Only - Proprietary and Confidential
      Owners are now more focused on growth than on debt service.Two-thirds of Owners are satisfied with results of the Holiday Inn relaunch.
      Top Owner challenges remain occupancy, room rates, and cash flow. However, compared to 2010, owners more focused on growth and than on servicing debt and refinancing
      67% of IAHI Holiday Inn & Holiday Inn Express Owners are very satisfied or satisfied with Holiday Inn relaunch
    • Top challenges remain occupancy, room rates and cash flow. Compared to 2010, Owners more focused on growth than on servicing debt and refinancing
      Q: Please rate each of the following challenges you face today.
      Up more than 10% since 2010
      Down more than 10% since 2010
      Ratings based on these categories: Very important, Important, Somewhat Important, Not Important”.Graph displays only “Very Important” ratings.
      © IAHI Owners’ Association 2011 Member Survey
    • 67% of Holiday Inn & HI Express Owners are very satisfied or satisfied with Holiday Inn relaunch
      Q: How satisfied are you with the results of the Holiday Inn relaunch?
      Of Holiday Inn owners, 3% responded they have not completed re-launch.
      © IAHI Owners’ Association 2011 Member Survey
    • Key Findings –Involvement with IHG and IAHI
      IAHI Internal Use Only - Proprietary and Confidential
      Many IAHI members want to increase their level of IAHI involvement.
      37% would like to increase their level of IAHI involvement.
      Of those, 78% would like to serve on a committee and 27% would like to be appointed to a Board position.
      IAHI Members are very interested in participating in Green Engage 2.0, IHG’s program to reduce energy costs and create sustainable hotel practices.
      64% plan to enroll in Green Engage 2.0 versus 39% who used Green Engage v1.0
      87% are interested in employing green practices
      Members were excited about 2011 Celebrate Service, a program fostered by IAHI in partnership with IHG to recognize the contributions of those who deliver guest service in their hotels.
      Over 2/3 of Members participated in Celebrate Service, and of those who did, 75% were very satisfied or satisfied.
      IAHI Members planning to participate in Celebrate Service rose from 50% in 2010 to 65% in 2011.
    • Over 2/3 of Members participated in Celebrate Service. Of those who did, 75% were very satisfied or satisfied
      Q: Did you participate in the Celebrate Service Program in 2010? How satisfied were you?
      Dissatisfied
      N/A
      Not Very Satisfied
      No
      Very Satisfied
      Somewhat Satisfied
      Yes
      Satisfied
      © IAHI Owners’ Association 2011 Member Survey
    • IAHI Members planning to participate in Celebrate Service went up from 50% in 2010 to 65% in 2011
      Q: Do you plan to participate in the Celebrate Service program in 2011?
      2011
      2010
      © IAHI Owners’ Association 2011 Member Survey
    • IAHI Members are very interested in participating in Green Engage 2.0 (64% versus 39% in v1.0) and in employing green practices (87%)
      Q: Please answer the following questions with respect to the Green Engage program.
      High number of members plan to begin participating in Green Engage 2.0
      Graph reflects “Yes” answers.
      © IAHI Owners’ Association 2011 Member Survey
    • Many Members would like to increase their level of IAHI involvement. Of those, 78% would like to be on a committee.
      Q: How much would you like to be involved with the IAHI?Q: In what ways would you like to be involved with the IAHI?
      Desired Level of IAHI Involvement
      Ways Wish to Be More Involved
      Be Less Involved
      Get More Involved (same as 2010)
      Up from 64% in 2010
      Like Current Level
      © IAHI Owners’ Association 2011 Member Survey