Distribution Of Members and Respondents By Region 3091 Total Member Hotels Respondents representative of IAHI membership Asia Pacific 0% 1%Asia Pacific 477 Members* Latin America 1% 2%Latin America Australasia Australasia Canada Canada Mexico Mexico EMEA EMEA United States United States
Key Findings – Member Satisfaction IAHI Internal Use Only - Proprietary and Confidential Members are much more satisfied with IAHI support, increasing from 64% to 79% Top 2 box, possibly partly due to the improvement of hotel performance. In particular, Owners are more satisfied with support of owner financial performance and guest experience. Overall IAHI member satisfaction increased from 64% (Top 2 Box) in 2010 to 79% in 2011 IAHI Members much more satisfied with IAHI support of owner financial performance and guest experience Two-thirds of IAHI Members are very satisfied or satisfied with IAHI advocacy to IHG and to industry Two-thirds of IAHI members feel their voice is heard by IAHI leadership
Key Findings – Owner Support IAHI Internal Use Only - Proprietary and Confidential Owners are now more focused on growth than on debt service.Two-thirds of Owners are satisfied with results of the Holiday Inn relaunch. Top Owner challenges remain occupancy, room rates, and cash flow. However, compared to 2010, owners more focused on growth and than on servicing debt and refinancing 67% of IAHI Holiday Inn & Holiday Inn Express Owners are very satisfied or satisfied with Holiday Inn relaunch
Key Findings –Involvement with IHG and IAHI IAHI Internal Use Only - Proprietary and Confidential Many IAHI members want to increase their level of IAHI involvement. 37% would like to increase their level of IAHI involvement. Of those, 78% would like to serve on a committee and 27% would like to be appointed to a Board position. IAHI Members are very interested in participating in Green Engage 2.0, IHG’s program to reduce energy costs and create sustainable hotel practices. 64% plan to enroll in Green Engage 2.0 versus 39% who used Green Engage v1.0 87% are interested in employing green practices Members were excited about 2011 Celebrate Service, a program fostered by IAHI in partnership with IHG to recognize the contributions of those who deliver guest service in their hotels. Over 2/3 of Members participated in Celebrate Service, and of those who did, 75% were very satisfied or satisfied. IAHI Members planning to participate in Celebrate Service rose from 50% in 2010 to 65% in 2011.