2011 IAHI Membership SurveyKey Findings & Results<br />August 2011<br />
2011 IAHI Membership Survey Objectives<br />Gain better understanding of IAHI member perspectives on: <br />Satisfaction W...
Membership Survey Methodology<br />Survey targeted entire IAHI membership<br />IAHI sent out online survey link in late Ma...
Distribution Of Members and Respondents By Region<br />3091 Total Member Hotels<br />Respondents representative of IAHI me...
Distribution Of Respondents By IHG Brand<br />All Brands were well represented<br />3091 Total Member Hotels<br />0%<br />...
82% of respondents were Owners <br />Role With IHG Hotels<br />Owner and Use Third Party Services<br />Third Party Managem...
65% of respondents are involved as Members only<br />Respondents by Involvement with IAHI <br />Officer Involvement<br />G...
2011 IAHI Member Survey Key Findings Summary<br />Economic Environment<br />Member hotels are performing much better and O...
Key Findings – Economic Environment<br />Member hotels are performing much better than 2010 and Owners are optimistic, thi...
IAHI Members are doing much better than a year ago; Half of Owners have made successful recovery or well on way<br />Q: Ho...
Ability to service debt has also improved dramatically with 75% able to service debt for most or all hotels<br />Q: Do you...
Many Members think return to pre-recession financial performance is still 1-2 years away<br />Q: How long do you think it ...
83% of Members very or fairly optimistic regarding next 12 months<br />Q: How optimistic are you regarding the next 12 mon...
Key Findings – Member Satisfaction<br />IAHI Internal Use Only - Proprietary and Confidential<br />Members are much more s...
Overall IAHI member satisfaction increased from 64% (Top 2 Box) in 2010 to 79% in 2011<br />Q: How satisfied are you with ...
2/3 of IAHI Members are very satisfied or satisfied with IAHI advocacy to IHG<br />Q: How satisfied are you with IAHI’s ad...
2/3 of IAHI Members are very satisfied or satisfied with IAHI advocacy to industry<br />Q: How satisfied are you with IAHI...
2/3 of IAHI Members feel their voice is heard by IAHI leadership<br />Q: How satisfied are you that your voice is heard to...
Most important IAHI Member offerings relate to IHG interaction followed by networking, education, and communications<br />...
Key Findings – Owner Support<br />IAHI Internal Use Only - Proprietary and Confidential<br />Owners are now more focused o...
Top challenges remain occupancy, room rates and cash flow. Compared to 2010, Owners more focused on growth than on servici...
67% of Holiday Inn & HI Express Owners are very satisfied or satisfied with Holiday Inn relaunch<br />Q: How satisfied are...
Key Findings –Involvement with IHG and IAHI<br />IAHI Internal Use Only - Proprietary and Confidential<br />Many IAHI memb...
Over 2/3 of Members participated in Celebrate Service.  Of those who did, 75% were very satisfied or satisfied<br />Q: Did...
IAHI Members planning to participate in Celebrate Service went up from 50% in 2010 to 65% in 2011<br />Q: Do you plan to p...
IAHI Members are very interested in participating in Green Engage 2.0 (64% versus 39% in v1.0) and in employing green prac...
Many Members would like to increase their level of IAHI involvement.  Of those, 78% would like to be on a committee.<br />...
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2011 iahi membership survey summary for website final

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2011 iahi membership survey summary for website final

  1. 1. 2011 IAHI Membership SurveyKey Findings & Results<br />August 2011<br />
  2. 2. 2011 IAHI Membership Survey Objectives<br />Gain better understanding of IAHI member perspectives on: <br />Satisfaction With IAHI Performance<br />Priorities for IAHI Owner Support<br />Current Economic Environment and Hotel Performance<br />Key IAHI Strategic Issues<br />Member IAHI Involvement<br />© IAHI Owners’ Association 2011 Member Survey<br />
  3. 3. Membership Survey Methodology<br />Survey targeted entire IAHI membership<br />IAHI sent out online survey link in late May<br />Deadline for responses was late May, extended to early June<br />Response was highest ever:<br />Response provided 4% margin of error at 95% confidence level<br />Individual questions analyzed separately, partial surveys included in analysis<br />© IAHI Owners’ Association 2011 Member Survey<br />
  4. 4. Distribution Of Members and Respondents By Region<br />3091 Total Member Hotels<br />Respondents representative of IAHI membership<br />Asia Pacific 0%<br />1%Asia Pacific <br />477 Members*<br />Latin America 1%<br />2%Latin America<br />Australasia<br />Australasia<br />Canada<br />Canada<br />Mexico<br />Mexico<br />EMEA<br />EMEA<br />United States<br />United States<br /><ul><li>Number of members responding to this question.</li></ul>Other - Q1: “What is your region?”<br />* Total open hotels: 4380; Total Member hotels: 3091<br />© IAHI Owners’ Association 2011 Member Survey<br />
  5. 5. Distribution Of Respondents By IHG Brand<br />All Brands were well represented<br />3091 Total Member Hotels<br />0%<br />477 Members*<br />* Number of members responding to this question.<br />© IAHI Owners’ Association 2011 Member Survey<br />
  6. 6. 82% of respondents were Owners <br />Role With IHG Hotels<br />Owner and Use Third Party Services<br />Third Party Management Co. (Not Owner)<br />GM or Other Manager (Not Owner)<br />Owner Only<br />Owner and Serve as GM<br />Owner, Manage Hotels and Provide Third Party Services<br />Other - Q3: “Please select which of the following best describes your role”<br />© IAHI Owners’ Association 2011 Member Survey<br />
  7. 7. 65% of respondents are involved as Members only<br />Respondents by Involvement with IAHI <br />Officer Involvement<br />Global Board Involvement<br />Country Committee Involvement (EMEA Only)<br />Committee Involvement<br />Ambassador Involvement (U.S. Only)<br />Member Only<br />Involvement - Q1: “How do you currently participate in the IAHI?”<br />© IAHI Owners’ Association 2011 Member Survey<br />
  8. 8. 2011 IAHI Member Survey Key Findings Summary<br />Economic Environment<br />Member hotels are performing much better and Owners are optimistic, thinking that financial performance will return to pre-recession levels in next 1-2 years.<br />Member Satisfaction<br />Members are much more satisfied with IAHI support, increasing from 64% to 79% Top 2 box, possibly partly due to the improvement of hotel performance. In particular, Owners are more satisfied with support of owner financial performance and guest experience.<br />Owner Support<br />Owners are now more focused on growth than on debt service. Two-thirds of Owners satisfied with results of Holiday Inn relaunch.<br />Owner Involvement with IAHI & IHG<br />Members are excited about 2011 Celebrate Service and employing Green Practices. <br />Many IAHI members want to increase their level of IAHI involvement, with particular interest in serving on an IAHI Committee.<br />© IAHI Owners’ Association 2011 Member Survey<br />
  9. 9. Key Findings – Economic Environment<br />Member hotels are performing much better than 2010 and Owners are optimistic, thinking that financial performance will return to pre-recession levels in next one to two years.<br />IAHI Members are doing much better than a year ago; half of Owners have made successful recovery or are well on the way<br />Ability to service debt has also improved dramatically with 75% able to service debt for most or all hotels<br />Many Members think return to pre-recession financial performance is still one to two years away<br />83% of Members were very or fairly optimistic regarding the next 12 months<br />© IAHI Owners’ Association 2011 Member Survey<br />
  10. 10. IAHI Members are doing much better than a year ago; Half of Owners have made successful recovery or well on way<br />Q: How is your business doing in the current economic environment?<br />Up 104% from 24% to 49%*<br />2011<br />2010<br />*Based on Top 2 Satisfaction Ratings<br />© IAHI Owners’ Association 2011 Member Survey<br />
  11. 11. Ability to service debt has also improved dramatically with 75% able to service debt for most or all hotels<br />Q: Do your hotels generate enough cash flow to support debt service and capital improvements?<br />Up 29% from 58% to 75%*<br />2011<br />2010<br />*Based on Top 2 Satisfaction Ratings<br />© IAHI Owners’ Association 2011 Member Survey<br />
  12. 12. Many Members think return to pre-recession financial performance is still 1-2 years away<br />Q: How long do you think it will take to hit pre-recession financial performance?<br />2011<br />2010<br />© IAHI Owners’ Association 2011 Member Survey<br />
  13. 13. 83% of Members very or fairly optimistic regarding next 12 months<br />Q: How optimistic are you regarding the next 12 months?<br />2011<br />2010<br />© IAHI Owners’ Association 2011 Member Survey<br />
  14. 14. Key Findings – Member Satisfaction<br />IAHI Internal Use Only - Proprietary and Confidential<br />Members are much more satisfied with IAHI support, increasing from 64% to 79% Top 2 box, possibly partly due to the improvement of hotel performance. In particular, Owners are more satisfied with support of owner financial performance and guest experience.<br />Overall IAHI member satisfaction increased from 64% (Top 2 Box) in 2010 to 79% in 2011<br />IAHI Members much more satisfied with IAHI support of owner financial performance and guest experience<br />Two-thirds of IAHI Members are very satisfied or satisfied with IAHI advocacy to IHG and to industry<br />Two-thirds of IAHI members feel their voice is heard by IAHI leadership<br />
  15. 15. Overall IAHI member satisfaction increased from 64% (Top 2 Box) in 2010 to 79% in 2011<br />Q: How satisfied are you with the overall performance of the IAHI?<br />N/A<br />Dissatisfied<br />Not Very Satisfied<br />Somewhat Satisfied<br />Satisfied<br />79% Top 2 Box<br />64% Top 2 Box<br />Very Satisfied<br />© IAHI Owners’ Association 2011 Member Survey<br />
  16. 16. 2/3 of IAHI Members are very satisfied or satisfied with IAHI advocacy to IHG<br />Q: How satisfied are you with IAHI’s advocacy on your behalf with respect to IHG?<br />Up 16% from 56% in 2010*<br />*Based on Top 2 Satisfaction Ratings<br />© IAHI Owners’ Association 2011 Member Survey<br />
  17. 17. 2/3 of IAHI Members are very satisfied or satisfied with IAHI advocacy to industry<br />Q: How satisfied are you with IAHI’s advocacy on your behalf at the industry level?<br />Up 15% from 59% in 2010*<br />*Based on Top 2 Satisfaction Ratings<br />© IAHI Owners’ Association 2011 Member Survey<br />
  18. 18. 2/3 of IAHI Members feel their voice is heard by IAHI leadership<br />Q: How satisfied are you that your voice is heard to your IAHI leadership?<br />N/A<br />Dissatisfied<br />Not Very Satisfied<br />Somewhat Satisfied<br />67% Top 2 Box<br />Satisfied<br />Very Satisfied<br />New question for 2011 survey<br />© IAHI Owners’ Association 2011 Member Survey<br />
  19. 19. Most important IAHI Member offerings relate to IHG interaction followed by networking, education, and communications<br />Q: Please rate the importance of the following existing or potential IAHI offerings.<br />Ratings based on these categories: Very important, Important, Somewhat Important, Not Important”.Graph displays only “Very Important” ratings.<br />© IAHI Owners’ Association 2011 Member Survey<br />
  20. 20. Key Findings – Owner Support<br />IAHI Internal Use Only - Proprietary and Confidential<br />Owners are now more focused on growth than on debt service.Two-thirds of Owners are satisfied with results of the Holiday Inn relaunch.<br />Top Owner challenges remain occupancy, room rates, and cash flow. However, compared to 2010, owners more focused on growth and than on servicing debt and refinancing<br />67% of IAHI Holiday Inn & Holiday Inn Express Owners are very satisfied or satisfied with Holiday Inn relaunch<br />
  21. 21. Top challenges remain occupancy, room rates and cash flow. Compared to 2010, Owners more focused on growth than on servicing debt and refinancing<br />Q: Please rate each of the following challenges you face today.<br />Up more than 10% since 2010<br />Down more than 10% since 2010<br />Ratings based on these categories: Very important, Important, Somewhat Important, Not Important”.Graph displays only “Very Important” ratings.<br />© IAHI Owners’ Association 2011 Member Survey<br />
  22. 22. 67% of Holiday Inn & HI Express Owners are very satisfied or satisfied with Holiday Inn relaunch<br />Q: How satisfied are you with the results of the Holiday Inn relaunch?<br />Of Holiday Inn owners, 3% responded they have not completed re-launch.<br />© IAHI Owners’ Association 2011 Member Survey<br />
  23. 23. Key Findings –Involvement with IHG and IAHI<br />IAHI Internal Use Only - Proprietary and Confidential<br />Many IAHI members want to increase their level of IAHI involvement.<br />37% would like to increase their level of IAHI involvement. <br />Of those, 78% would like to serve on a committee and 27% would like to be appointed to a Board position.<br />IAHI Members are very interested in participating in Green Engage 2.0, IHG’s program to reduce energy costs and create sustainable hotel practices.<br />64% plan to enroll in Green Engage 2.0 versus 39% who used Green Engage v1.0 <br />87% are interested in employing green practices<br />Members were excited about 2011 Celebrate Service, a program fostered by IAHI in partnership with IHG to recognize the contributions of those who deliver guest service in their hotels.<br />Over 2/3 of Members participated in Celebrate Service, and of those who did, 75% were very satisfied or satisfied.<br />IAHI Members planning to participate in Celebrate Service rose from 50% in 2010 to 65% in 2011.<br />
  24. 24. Over 2/3 of Members participated in Celebrate Service. Of those who did, 75% were very satisfied or satisfied<br />Q: Did you participate in the Celebrate Service Program in 2010? How satisfied were you?<br />Dissatisfied<br />N/A<br />Not Very Satisfied<br />No<br />Very Satisfied<br />Somewhat Satisfied<br />Yes<br />Satisfied<br />© IAHI Owners’ Association 2011 Member Survey<br />
  25. 25. IAHI Members planning to participate in Celebrate Service went up from 50% in 2010 to 65% in 2011<br />Q: Do you plan to participate in the Celebrate Service program in 2011?<br />2011<br />2010<br />© IAHI Owners’ Association 2011 Member Survey<br />
  26. 26. IAHI Members are very interested in participating in Green Engage 2.0 (64% versus 39% in v1.0) and in employing green practices (87%)<br />Q: Please answer the following questions with respect to the Green Engage program.<br />High number of members plan to begin participating in Green Engage 2.0<br />Graph reflects “Yes” answers.<br />© IAHI Owners’ Association 2011 Member Survey<br />
  27. 27. Many Members would like to increase their level of IAHI involvement. Of those, 78% would like to be on a committee.<br />Q: How much would you like to be involved with the IAHI?Q: In what ways would you like to be involved with the IAHI?<br />Desired Level of IAHI Involvement<br />Ways Wish to Be More Involved<br />Be Less Involved<br />Get More Involved (same as 2010)<br />Up from 64% in 2010<br />Like Current Level<br />© IAHI Owners’ Association 2011 Member Survey<br />

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