Enterprise 2.0 in Law Firms

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Enterprise 2.0 in Law Firms

  1. 1. Emerging Technologies : Enterprise 2.0 Nina Platt SLA 2007 June 5, 2007
  2. 2. Introduction • Discussion of Enterprise 2.0 • Examples – applications for law • The future
  3. 3. Web 2.0 Definition “Digital platforms for generating, sharing, and refining information already popular on the Internet.” Andrew McAfee, “Enterprise 2.0 : the dawn of emergent technologies”, MIT Sloan Management Review, Spring 2006.
  4. 4. Web 1.0 Web 2.0 Google AdSense DoubleClick Flickr Ofoto BitTorrent Akamai Napster mp3.com Wikipedia Britannica Online blogging personal websites upcoming.org and evite EVDB
  5. 5. Web 1.0 Web 2.0 search engine domain name optimization speculation cost per click page views web services screen scraping participation publishing wikis content management systems tagging (quot;folksonomyquot;) directories (taxonomy) syndication stickiness
  6. 6. Enterprise 2.0 Definition “Platforms that companies can buy or build in order to make visible the practices and outputs of their knowledge workers” Andrew McAfee, “Enterprise 2.0 : the dawn of emergent technologies”, MIT Sloan Management Review, Spring 2006
  7. 7. SLATES • Search • Links • Authoring • Tags • Extensions • Signals
  8. 8. Search 44% believe they can 87% believe they are easily find what they successful in need on their intranet searching the Internet based on navigation/browsing • Forrester Research • Pew Internet & American Life Project
  9. 9. Enterprise Search Requirements • Indexing/Searching • Multiple languages • Metadata input/assignment • Metadata search/display • Personalization • Saved searches • Native security
  10. 10. Enterprise Search Requirements • Usage reports • Customization • Automatic categorization/summarization • Faceted navigation • Taxonomy/Tagging • Workflow/Business Process
  11. 11. Use in Law Firms • Morrison Forrester – AnswerBase - Recommind • “I want one place to go to find all the answers I need—and make it as simple as Google.” • Shepard Mullen – Pipeline – Sharepoint MOSS • Freshfields Bruckhaus Deringer – Athena - Autonomy • “Give me Google.”
  12. 12. Links • The power of links – Google technology • Give users the power • KM impact
  13. 13. Authoring • Blogs • Wikis • Content Management • Social Networks
  14. 14. Tags • Technorati – Blogs • del.icio.us – Web sites • Flickr – Photos • Result – Folksonomy • KM impact
  15. 15. Extensions • Categorization • Pattern matching • Amazon.com • Stumbleupon.com
  16. 16. Signals • Current Awareness – RSS • Aggregation - Web Services
  17. 17. The future • Will depend on adoption of Web 2.0 on the Internet • Will see law firms adopt Enterprise 2.0 more slowly then the corporate world • Will recognize this as a tool for KM – not KM itself
  18. 18. Enterprise 2.0 Resources • Jeff Bowles, “Top 10 Management Fears About Enterprise Web 2.0,” Enterprise 2.0 : Where Business Meets the Next-Generation Web, July 2006, [http://www.enterpriseweb2.com/?p=10] • Dion Hinchcliff, “Enterprise 2.0” as an example that proves the rule, Enterprise 2.0, August 2006, [http://blogs.zdnet.com/Hinchcliffe/?p=62] • Robert Hof, “Web 2.0 has Corporate America Spinning”, BusinessWeek, June 2006, [http://www.enterpriseweb2.com/?p=10] • Andrew McAfee, “Enterprise 2.0 : the dawn of emergent technologies”, MIT Sloan Management Review, Spring 2006, [http://sloanreview.mit.edu/smr/issue/2006/spring/06/] • Andrew McAffe, “Trends underlying Enterprise 2.0”, The impact of Information Technology (IT) on Businesses and their Leaders, March 2006, [http://blog.hbs.edu/faculty/amcafee/index.php/faculty_amcafee_v3/the_three_tr ends_underlying_enterprise_20/] • Jeff Nolan, Enterprise 2.0 : What is it? Venture Chronicles, August 2006, [http://jeffnolan.com/wp/2006/08/21/enterprise-20-what-is-it/] • Tim O’Reilly, What Is Web 2.0 : Design Patterns and Business Models for the Next Generation of Software, September 2005, O’Reilly [http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web- 20.html]
  19. 19. Contact info Nina Platt Nina Platt Consulting nplatt@ninaplatt.com 612-280-4204

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