Strengthening your business plan jan 19

Frank Moyes 1

Frank Moyes Leeds School of Business University of Colorado Boulder, ColoradoFrank Moyes 3

Strengthening Your Business Plan Frank Moyes Leeds School of Business University of Colorado Boulder, ColoradoFrank Moyes 4

Business Plan Must Address What is the product/service? What is the market? What is the value proposition? How will you market? How will you differentiate your product/service? Who is the management team? What is your sustainable competitive advantage? How will you make a profit? How much money do you need and how will you spend it? Frank Moyes 5

What Is the Product/Service? Describe features Unique Technology basis Key benchmarks Frank Moyes 6

What is the market? Compelling need Sufficient size & growth Favorable trends Target market  Segmentation  Describe customer persona  How make buying decisions Evidence  Customer understands there is a problem  Customer will take action Frank Moyes 7

What is the value proposition? Benefits to the target customer Don’t confuse features with benefits Frank Moyes 8

How will you market? Roll-out strategy Pricing Sales & distribution Internet strategy Communication (advertising & promotion) Frank Moyes 9

How will you differentiate yourproduct/service? Positioning  Position statement  Attribute map In the mind of the customer Frank Moyes 10

Who is the management team? Key managers Holes & how will fill Frank Moyes 11

What is your sustainablecompetitive advantage? Describe current & future competition Basis for competition Sustainable advantage Frank Moyes 12

Competitive Advantage Challenges Intellectual property  First to Market Agreements with  Development Lead Time customers or suppliers  Better Quality/Service Long term contracts  Patents Differentiation  World Class Management Lowest Prices  Establish a Brand Lowest Costs  Execution  Relationships Channel Relationships Location Frank Moyes 13

Sustainable Competitive Advantage Differentiation Resources, capabilities & barriers Really understand the market & competition Frank Moyes 14

How will you make a profit? Revenue Margins Financial projections Frank Moyes 15

How much funding do you needand how will you spend it? Cash Flow Assets (capital expenditures & working capital Funding  Sources & Uses  Valuation Frank Moyes 16

Business Plan Must Address What is the Product/Service? What is the Market? What is the Value Proposition? How will you Marketing? How will you Differentiation your product/service? Who is the Management team? What is your sustainable Competitive Advantage? How will you make a profit (Financial Projections)? How much Funding do you need and how will you spend it? Frank Moyes 17

Executive Summary (One Page) Opportunity Product/Service Marketing Strategy Competitive Advantage Management Financial Funding

Communicating the Plan Executive Summary Elevator speech Presentations Frank Moyes 19

A Good Business Plan Explains how you are going to do it Provides evidence that customers want to buy Tells a story - creates excitement Addresses the critical elements Should be painful to write Frank Moyes 20

Business Plan Sections Executive Summary Product or Service Description Industry and Marketplace Analysis Marketing Plan Operations Plan Development Plan Management Competitive Advantage Financial Projections Offering, Funding, Valuation Frank Moyes 21

Strengthening your business plan jan 19

by nphu on Jan 23, 2011

Accessibility

Upload Details

Usage Rights

1 Embed 216

Statistics

Strengthening your business plan jan 19 — Presentation Transcript