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Nvc feb 23 pitching your venture

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  • 1. Pitching Your Venture Frank Moyes Leeds School of Business University of Colorado Boulder, ColoradoFrank Moyes 1
  • 2. Goals for Tonight  Essential elements of your presentation  Slide formatFrank Moyes 2
  • 3. Present Your Plan  Make it real - tell a story  Focus on 3 points you want judges to remember  Introduce points at beginning  Repeat in the ConclusionFrank Moyes 3
  • 4. Presentation Slides  10 Slides max  Back-up slides to help in answering likely questions  Each slide conveys one point  Everything on the slide must support the point  ~3 bullets max, short phrase  Use graphicsFrank Moyes 4
  • 5. Killer Slide Presentation Title Slide - Introduction  Marketing Strategies (3 key points)  Management Opportunity/Problem  Financial summary Solution  Funding Target Customer  Risks Sustainable Competitive  Conclusion (3 key points) Advantage  CompetitionFrank Moyes 5
  • 6. Title Slide  Name of your firm  Date  Name of investor firm  Optional: How much money is being sought for this round?  Appropriate graphics (logo, etc.)Frank Moyes 6
  • 7. Introduction  Introduce team  3 key points want investors to remember  Get their attention  Elevator speech (not on slide)  Value proposition (not on slide)Frank Moyes 7
  • 8. Opportunity/Problem  What is the need? Pain?  Validate by customer research & interviews  Market size, growth & trendsFrank Moyes 8
  • 9. Solution  Describe what you do  Key features  Value proposition  Benefits to target customerFrank Moyes 9
  • 10. Target Customer  Validation - use your customer research  Consumer  Demographics & psychographics  How make buying decisions  Business  Type of companies  How make buying decisionsFrank Moyes 10
  • 11. Sustainable Competitive Advantage  Differentiation  Resources and capabilities  Identify your competitors  Current & future  Direct & indirectFrank Moyes 11
  • 12. Marketing Strategy (choose critical steps)  High level description  Distribution - channel  Positioning  Sales strategies  Communications  Pricing strategy  Roll out plan  PartnershipsFrank Moyes 12
  • 13. Management  Key managers  Backgrounds & accomplishments  Who is missing & how address  BoardsFrank Moyes 13
  • 14. Financial Summary Year 1 Year 2 Year 3 Year 4 Year 5 Revenues($000) $1,000 $2,500 $5,000 $15,000 $25,000 Gross Profit 25% 35% 36% 36% 37% Operating Expenses 35% 40% 30% 25% 20% Net Income -10% -5% 6% 11% 17% Cash Flow ($000) (500) (1,000) 200 1,000 3,000 Investment ($000) 500 1,000 Debt ($000) 500 Customers 200 600 1,100 4000 6000 Headcount 4 15 40 60 90Frank Moyes 14
  • 15. Cash Flow$ Millions PP&E Operating CashFlow 10 8 6 4 2 0 -2 -4 -6 Year 1 Year 2 Year 3 Year 4 Year 5
  • 16. Risks  2 or 3 that are unique to you venture  What can go wrong & what must go right?  How will you mitigateFrank Moyes 16
  • 17. Funding  How much cash do you need?  Sources & Uses  Valuation  Exit if appropriateFrank Moyes 17
  • 18. Hecho en Casa Sources & Uses Statement Financing Amount Ownershi Uses of Funds pRound A (June $315,000 41.0% Salaries $221,800 2005) Inventories $ 60,100 Working Capital $ 16,400 Capex $ 15,000 Other $ 1,700Round B (Oct. $310,000 15.5% Salaries $197,100 2006) Inventories $ 79,200 Capex $ 30,000 Other $ 3,700Round C (Q3 2007) $170,000 4.0% Salaries $122,000 Inventories $ 41,700 Capex $ 6,300 Frank Moyes 18
  • 19. Conclusion Summarize 3 key points Good investment Questions Frank Moyes 19
  • 20. Questions & Answers  Answer in 30 seconds or less  Decide beforehand who will answer what questions  Only one person answer  Unless team member is in trouble,  If don’t like your answer, they will ask again  If you don’t know the answer, say soFrank Moyes 20
  • 21. Backup Slides Revenue Model Customer research summary Key benchmarks Key financial assumptions Frank Moyes 21
  • 22. Suggestions Use your customer surveys to support Use charts, graphs, simple tables Tell a story Don’t be boring Frank Moyes 22