Book review of The Art of the Start By Guy Kawasaki Nick Pepito Alt-MBA Week #11 http://www.alt-mba.com/

“ My goal is to help you use your knowledge, love, and determination to create something great without getting bogged down in theory and unnecessary details.” Guy Kawasaki

G reat I deas for S tarting T hings (GIST) Make Meaning Make Mantra Get Going Define Business Model Weave a MAT (Milestones, Assumptions, Task) Right to the point… 5 of the most important things an entrepreneur must accomplish.

Make Meaning

Make Mantra

Get Going

Define Business Model

Weave a MAT (Milestones, Assumptions, Task)

Make Meaning Make the world a better place. Increase quality of life. Right a terrible wrong. Prevent the end of something good. What is the “cause” for starting a new venture and how do you answer the question: If my organization never existed, the world would be worse off because?

Make Meaning

Make the world a better place.

Increase quality of life.

Right a terrible wrong.

Prevent the end of something good.

What is the “cause” for starting a new venture and how do you answer the question: If my organization never existed, the world would be worse off because?

MAT – Milestones, Assumptions, and Tasks…helps to prevent scattering. Make Mantra Now! the Mission Statement can wait… (e.g. Nike “Authentic athletic performance”) Get Going, start moving, build a prototype…do something. Usually hardest thing to do Define Your Business Model with 2 Questions: A) Whose got my money? B) How are we going to get it?

Positioning is the heart and soul of a new organization… What do you do? – positioning comes down to being able to answer the question. Seize the High Ground – have inspiring and energizing qualities to aspire to. Niche Thyself – How do you provide value to the customer with a unique product or service? Articulation

Positioning is the heart and soul of a new organization…

What do you do? – positioning comes down to being able to answer the question.

Seize the High Ground – have inspiring and energizing qualities to aspire to.

Niche Thyself – How do you provide value to the customer with a unique product or service?

Pitching and Business Plans Be able to explain what you do in the first minute. Pitch, Then Plan – good business plan is a detailed version of a pitch. Write a business plan for the Right reasons Articulation

Pitching and Business Plans

Be able to explain what you do in the first minute.

Pitch, Then Plan – good business plan is a detailed version of a pitch.

Write a business plan for the Right reasons

Activation Bootstrapping – Think Big, Start Small It’s about cash flow Start from the bottom and be realistic Focus on Function Take the “Red Pill” Sweat the Big Stuff Execute

Bootstrapping – Think Big, Start Small

It’s about cash flow

Start from the bottom and be realistic

Focus on Function

Take the “Red Pill”

Sweat the Big Stuff

Execute

Activation Hire Infected People Hire “A” Players Ignore the Irrelevant Apply Stanford Shopping Test Building A Team – The Art of Recruiting

Proliferation Lower the barriers to adoption, make it easy to use. Recruit evangelists and foster a community. Let one hundred flowers blossom, notice whose using your products and work with them.

Lower the barriers to adoption, make it easy to use.

Recruit evangelists and foster a community.

Let one hundred flowers blossom, notice whose

using your products and work with them.

Do What’s Right. Pay Back Society. Help Many People.

Guy Kawasaki Online Blog - http://blog.guykawasaki.com/ Twitter - http://twitter.com/guykawasaki Wikipedia - http://en.wikipedia.org/wiki/Guy_Kawasaki Books Reality Check The Art of the Start Photo: Stockvault.net http://www.stockvault.net/