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Contents

  1. 1. CONTENTS1 CONCEPT 1 CONSUMER 2 CUSTOMER2 INTRODUCTION - CONSUMER BHAVIOUR 1 MEANING AND DEFINITION 2 UNDERSTANDING CONSUMER FOR BRAND BUILDING 3 ECONOMICS 4 BUYING BEHAVIOUR 5 BUYING DECISION3 POTENTIAL INFLUENCES ON CONSUMER BUYING BEHAVIOUR 1 INFLUENCE OF ATTITUDE 2 INFLUENCE OF PERSONALITY 3 PERSONAL VALUE 4 LIFE STYLE CONCEPT 5 INFLUENCE OF PEER GROUP 6 INFLUENCE OF SOCIAL AND ECONOMIC CLASS 7 INFLUENCE OF FAMILY4 BUYERS BEHAVIOUR 1 BUYER BEHAVIOUR MODEL 2 HOW TO PREDICT BUYERS BEHAVIOUR 3 DECISION MAKING5 PURCHASE 1 METHODS OF PURCHASE
  2. 2. 2 PROCESS OF PURCHASE 3 RESULT OF PURCHASE
  3. 3. ConceptConsumerCustomerIntroduction – Consumer BehaviourMeaning and DefinitionUnderstanding Consumers for Brand BuildingEconomicsBuying BehaviourBuying DecisionsPotential Influences on Consumer Buying BehaviourInfluence of AttitudesInfluence of PersonalityPersonal ValuesLife Style ConceptInfluence of Peer Group
  4. 4. Influence of Social and Economic ClassInfluence of FamilyBuyer BehaviourBuyer Behaviour ModelHow to Predict Buyer BehaviourDecision MakingPurchasesMethods of PurchasesProcess of PurchasesResults of PurchasesCase StudyResearch MethodologyProfile of Hair - Oil IndustryOrganization ProfileData Collection and Analysis
  5. 5. SWOT AnalysisFindingsConclusionRecommendation

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