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Published in: Technology, Economy & Finance
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  • 1. CONTENTS1 CONCEPT 1 CONSUMER 2 CUSTOMER2 INTRODUCTION - CONSUMER BHAVIOUR 1 MEANING AND DEFINITION 2 UNDERSTANDING CONSUMER FOR BRAND BUILDING 3 ECONOMICS 4 BUYING BEHAVIOUR 5 BUYING DECISION3 POTENTIAL INFLUENCES ON CONSUMER BUYING BEHAVIOUR 1 INFLUENCE OF ATTITUDE 2 INFLUENCE OF PERSONALITY 3 PERSONAL VALUE 4 LIFE STYLE CONCEPT 5 INFLUENCE OF PEER GROUP 6 INFLUENCE OF SOCIAL AND ECONOMIC CLASS 7 INFLUENCE OF FAMILY4 BUYERS BEHAVIOUR 1 BUYER BEHAVIOUR MODEL 2 HOW TO PREDICT BUYERS BEHAVIOUR 3 DECISION MAKING5 PURCHASE 1 METHODS OF PURCHASE
  • 2. 2 PROCESS OF PURCHASE 3 RESULT OF PURCHASE
  • 3. ConceptConsumerCustomerIntroduction – Consumer BehaviourMeaning and DefinitionUnderstanding Consumers for Brand BuildingEconomicsBuying BehaviourBuying DecisionsPotential Influences on Consumer Buying BehaviourInfluence of AttitudesInfluence of PersonalityPersonal ValuesLife Style ConceptInfluence of Peer Group
  • 4. Influence of Social and Economic ClassInfluence of FamilyBuyer BehaviourBuyer Behaviour ModelHow to Predict Buyer BehaviourDecision MakingPurchasesMethods of PurchasesProcess of PurchasesResults of PurchasesCase StudyResearch MethodologyProfile of Hair - Oil IndustryOrganization ProfileData Collection and Analysis
  • 5. SWOT AnalysisFindingsConclusionRecommendation

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