A multi-client project designed by Market Probe Europe March 2011  Mapping opportunities  for Light Commercial Vehicles & ...
<ul><li>Multi client research project </li></ul><ul><li>More about Market Probe Europe  </li></ul><ul><li>Contact details ...
<ul><ul><li>Multi client research project </li></ul></ul>
In a nutshell... <ul><li>The Automotive division of Market Probe Europe proposes you to subscribe to a  multi-client surve...
Research topics Insurance  & road assistance  Maintenance LCV choice criteria Miscellaneous ad-hoc  Fuel cards  Company pr...
The research will answer the following questions  Choice criteria <ul><li>Current situation: </li></ul><ul><li>How many li...
The research will answer the following questions Leasing/financing <ul><li>Current situation: </li></ul><ul><li>Who is inv...
The research will answer the following questions  Insurance <ul><li>Current situation: </li></ul><ul><li>Who within the co...
The research will answer the following questions  Fuel cards <ul><li>Current situation: </li></ul><ul><li>Awareness of bra...
The research will answer the following questions Maintenance <ul><li>Current situation: </li></ul><ul><li>Do you have a ma...
The research will answer the following questions Miscellaneous Miscellaneous <ul><li>Special car equipment: </li></ul><ul>...
<ul><li>To enable an intelligent and relevant analysis of the results, infomation will be </li></ul><ul><li>collected on: ...
Solid research design Target audience & sample <ul><li>800 company owners, financial managers, logistics or fleet managers...
Solid research design Format of the research  <ul><li>Market Probe Europe will write a main questionnaire covering topics ...
Deliverables <ul><li>The research findings will be represented in a graphical PowerPoint presentation format, including co...
Budget & timing <ul><li>Standard subscription price: 4.950 Euro VAT excl </li></ul><ul><li>Possibility of adhoc questions ...
<ul><ul><li>More about Market Probe Europe </li></ul></ul>
<ul><li>Market Probe is a global market research group with offices in North America, Asia, Middle East and Europe. </li><...
Our experience in the automotive sector Brand image &  positioning Value proposition & New Product Development  Market map...
References in the automotive sector Some companies our research team recently worked for:
5 good reasons for choosing Market Probe <ul><li>Clients are at the heart of our business </li></ul>COMPETENCE We commit t...
More info? Feel free to contact  Nanno Palte on 03/451.00.45 or  [email_address] Trust our experience – Discover our innov...
Upcoming SlideShare
Loading in …5
×

Multiclient market survey light commericial vehicles Belgium

596 views

Published on

Market Probe Europe launches a multiclient initiative to map the market for commerical vans in Belgium.

Published in: Automotive
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
596
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
10
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Multiclient market survey light commericial vehicles Belgium

  1. 1. A multi-client project designed by Market Probe Europe March 2011 Mapping opportunities for Light Commercial Vehicles & related Services amongst SME in Belgium
  2. 2. <ul><li>Multi client research project </li></ul><ul><li>More about Market Probe Europe </li></ul><ul><li>Contact details </li></ul>Agenda
  3. 3. <ul><ul><li>Multi client research project </li></ul></ul>
  4. 4. In a nutshell... <ul><li>The Automotive division of Market Probe Europe proposes you to subscribe to a multi-client survey mapping the market of company light commercial vehicles or ‘vans’ in the segment of medium-sized companies (5-99 FTE) in Belgium . </li></ul><ul><li>Subject of research is a light commercial vehicle defined as a commercial van for transportation of goods of less than 3.5 ton (compatible with drivers license B). Person cars, breaks or 4x4 are excluded from the research. </li></ul><ul><li>A representative sample of 800 company owners or fleet managers will allow you to obtain valid and objective information at a very reasonable budget of 4.950 Euro VAT excl. </li></ul><ul><li>The research will support your marketing growth strategies and cover main topics of interest for Light Commercial Vehicles and related services: information search, vehicle choice criteria, financing/leasing, maintenance, fuel cards, insurance, road assistance, and mobility guarantees. </li></ul><ul><li>The report with research findings will be available mid June . </li></ul>
  5. 5. Research topics Insurance & road assistance Maintenance LCV choice criteria Miscellaneous ad-hoc Fuel cards Company profile Leasing Financing
  6. 6. The research will answer the following questions Choice criteria <ul><li>Current situation: </li></ul><ul><li>How many light commercial vans (LCV) in the current fleet? </li></ul><ul><li>Awareness & usage of brands </li></ul><ul><li>Mono- or multi-brand? Specific reasons? </li></ul><ul><li>Favorite brand? </li></ul><ul><li>Newly bought or also second-hand? </li></ul><ul><li>What are the important or key choice criteria for the purchase? </li></ul><ul><li>Where do potential buyers inform themselves? </li></ul><ul><li>Future intention: </li></ul><ul><li>Planned replacements for LCV in coming 12 months? </li></ul><ul><li>Which brands of LCV do they consider? </li></ul><ul><li>Which brand of LCV do they reject? </li></ul><ul><li>Is there a preference for specific brands? </li></ul><ul><li>... </li></ul>LCV choice criteria
  7. 7. The research will answer the following questions Leasing/financing <ul><li>Current situation: </li></ul><ul><li>Who is involved within the company in the decision upon the acquisition or purchasing formulae? </li></ul><ul><li>What type of ‘purchasing’ formulas are actually used within the company: cash payment, financing, leasing, long term renting? </li></ul><ul><li>Knowledge of different leasing formulas? Financial lease, operational lease and renting? Advantages & disadvantages? </li></ul><ul><li>Awareness of leasing companies? </li></ul><ul><li>How many companies do call on leasing companies? </li></ul><ul><li>For those companies that use leasing: what is their degree of satisfaction and recommendation? </li></ul><ul><li>For those companies not using leasing: what is their perception of leasing? What are the main barriers for not using these types of formulas? </li></ul><ul><li>Future intention: </li></ul><ul><li>Which types of purchasing formulas are considered? </li></ul><ul><li>If leasing, which leasing companies would you consider to ask for a quotation? Multi-brand leasing companies, LCV related leasing companies, banks,...? </li></ul><ul><li>For which reasons? </li></ul>Leasing Financing
  8. 8. The research will answer the following questions Insurance <ul><li>Current situation: </li></ul><ul><li>Who within the company decides upon the insurance? </li></ul><ul><li>Awareness of insurance companies? </li></ul><ul><li>Customer of which insurance companies? Work with one or multiple insurance companies? </li></ul><ul><li>What is their degree of satisfaction and recommendation? </li></ul><ul><li>Road assistance or breakdown solutions: </li></ul><ul><li>Awareness of companies offering road assistance for CLV? </li></ul><ul><li>Do you actually have a formulae or subscription for road assistance of your CLV? </li></ul><ul><li>Is their actually a mobility guarantee for CLV? </li></ul><ul><li>If yes, in what form? </li></ul><ul><li>If no, would your company be interested in such solutions? </li></ul><ul><li>Could a long term rental solution be an option? </li></ul><ul><li>Future intention: </li></ul><ul><li>Do you plan to change of insurance company in the company 12 months? </li></ul><ul><li>If you acquire a new LCV, would you opt for your actual supplier? </li></ul><ul><li>If actual road assistance subscription, do you have the intention to change? </li></ul><ul><li>If no road assistance, would you be interested to subscribe to a road assistance program in the coming 12 months? </li></ul>Insurance & road assistance
  9. 9. The research will answer the following questions Fuel cards <ul><li>Current situation: </li></ul><ul><li>Awareness of brands of fuel cards? </li></ul><ul><li>Do you have fuel card for (part of) your CLV fleet? </li></ul><ul><li>If no, what are the reasons for not having fuel cards? </li></ul><ul><li>If yes, amongst which brand? Multi-brand or single brand? Which reasons? </li></ul><ul><li>If yes, what is your satisfaction and recommendation of fuel brand cards? </li></ul><ul><li>If yes, since when has your company been customers of this company? </li></ul><ul><li>What service improvement or suggestions do you have? </li></ul><ul><li>Future intention: </li></ul><ul><li>If actual fuel card subscription, do you have the intention to change? </li></ul><ul><li>If no fuel cards, would you be interested to subscribe to a fuel cards in the coming 12 months? </li></ul><ul><li>If interested, which parties would you consider for such a contract? </li></ul>Fuel cards
  10. 10. The research will answer the following questions Maintenance <ul><li>Current situation: </li></ul><ul><li>Do you have a maintenance contract? </li></ul><ul><li>How is the maintenance of the current CLV fleet organised at this moment? </li></ul><ul><ul><li>For tires? </li></ul></ul><ul><ul><li>For batteries? </li></ul></ul><ul><ul><li>High rotating items such as bulbs, sparks, wipers, filters...? </li></ul></ul><ul><li>How often do you go for regular engine maintenance revisions? Is this outsourced? To what type of company? A CLV brand related dealer, an independent dealer, a chain refitter? </li></ul><ul><li>Since when has your company been customers of this company? </li></ul><ul><li>Future intention: </li></ul><ul><li>Would you be interested in the concept of a maintenance contract for (part of your) fleet at an annual flat fee? </li></ul><ul><li>If yes, which parties would you consider for such a contract? </li></ul>Maintenance
  11. 11. The research will answer the following questions Miscellaneous Miscellaneous <ul><li>Special car equipment: </li></ul><ul><li>Is their a need for special car equipment? What kind? </li></ul><ul><ul><li>Is the car equipment bought from the van manufacturer or from a specialised supplier? </li></ul></ul><ul><ul><li>If separately, who was the supplier? </li></ul></ul><ul><ul><li>Interest & awareness of ‘one-stop-shopping’ formulas? </li></ul></ul><ul><ul><li>Has the installer of specific equipment an influence on ultimate </li></ul></ul><ul><ul><li>choice of car brand and/or model? </li></ul></ul><ul><li>Specific ad-hoc questions can be added upon request… </li></ul>
  12. 12. <ul><li>To enable an intelligent and relevant analysis of the results, infomation will be </li></ul><ul><li>collected on: </li></ul><ul><li>Type of company activity </li></ul><ul><li>Geographical scope of the activities: local, regional or international </li></ul><ul><li>Size of the company – number of FTE/sales turnover </li></ul><ul><li>Average number of years use and/or number of kilometers driven? </li></ul>The research will answer the following questions
  13. 13. Solid research design Target audience & sample <ul><li>800 company owners, financial managers, logistics or fleet managers of </li></ul><ul><li>Small and medium-sized companies with 5 – 99 Full Time Employees </li></ul><ul><li>Active in selection of most relevant sectors : industry, building & construction, retail, wholesale, transport & distribution, business services,... </li></ul><ul><li>Being in charge of purchasing and/or commercial vehicle policy within the company </li></ul><ul><li>There needs to be at least one company owned van within the company </li></ul>
  14. 14. Solid research design Format of the research <ul><li>Market Probe Europe will write a main questionnaire covering topics discussed before related to information/orientation, decisions making process, purchasing or leasing, financing, vehicle insurance, gurantees offered, maintenance and mobility offers... </li></ul><ul><li>Subscribers to this project will have the possibility to insert a limited number of adhoc questions at additional marginal costs . The reporting of these questions will be exclusively reserved to the subscribers of these questions only. </li></ul><ul><li>The length of the standard part of the interview is estimated at 15 minutes. The room for additional questions will be limited by a total questionnaire length of 20 minutes maximum to guarantee a high quality interview. </li></ul><ul><li>Market Probe Europe will interview by telephone after appointment of a most suitable moment a representative sample of 800 small and medium sized companies in Belgium. </li></ul>
  15. 15. Deliverables <ul><li>The research findings will be represented in a graphical PowerPoint presentation format, including comments and highlight main findings and conclusions. </li></ul><ul><li>Moreover, every participant will receive a data file containing all the detailed results in XLS format to enable further internal analysis. </li></ul><ul><li>The standard reporting language will be English. </li></ul><ul><li>Besides a reweighting of the sample and extrapolation to representative company universe in Belgium, the results will also be available for: </li></ul><ul><ul><li>Region: Flanders, Brussels and Wallonia </li></ul></ul><ul><ul><li>Type of activity: industrial, building & construction, retail & wholesaling and services… </li></ul></ul><ul><ul><li>Company size: 5-19, 20-49 and 50-99 FTE </li></ul></ul><ul><li>Upon simple request the main findings of the research can be commented during a verbal presentation in your (Benelux located) offices. </li></ul>
  16. 16. Budget & timing <ul><li>Standard subscription price: 4.950 Euro VAT excl </li></ul><ul><li>Possibility of adhoc questions or boost sample upon request </li></ul><ul><li>Deadline for subscription 15 April </li></ul><ul><li>Fieldwork planned from early May </li></ul><ul><li>Research report available mid June </li></ul><ul><li>Please note: the project will be launched if we have sufficient interest of participants </li></ul>
  17. 17. <ul><ul><li>More about Market Probe Europe </li></ul></ul>
  18. 18. <ul><li>Market Probe is a global market research group with offices in North America, Asia, Middle East and Europe. </li></ul>Market Probe, a top 25 global research partner <ul><li>We are ... </li></ul><ul><ul><li>A privately held company, founded in 1976 in Milwaukee, USA as a spin off of the University of Wisconsin. </li></ul></ul><ul><ul><li>A top 25 global market research company and the 4th fastest growing research company globally. </li></ul></ul>
  19. 19. Our experience in the automotive sector Brand image & positioning Value proposition & New Product Development Market mapping Market description Market size & shares Key players & competitive environment Distribution channels Prescription pattern Buying criteria Usage & attitude SWOT analysis Segmentation ... Current product usage & experience Unmet needs Value proposition Car clinics New product acceptance Product advantages & limitations compared to existing products or solutions Pricing issues … Brand awareness Brand familiarity Brand relevance Brand power Brand advocacy Brand re-positioning Perceived value for money Price perception Advertising pre-/post test Word of Mouth … Customer experience with processes (technical support, deliveries, info, training, quality control,.. Complaint handling Customer loyalty & commitment Customer recommendation Customer advocacy Diagnosing & driving NPS Measuring & understanding churn Cross selling … Customer experience & advocacy
  20. 20. References in the automotive sector Some companies our research team recently worked for:
  21. 21. 5 good reasons for choosing Market Probe <ul><li>Clients are at the heart of our business </li></ul>COMPETENCE We commit to gaining a sound understanding of your information needs, your motives, your requirements, your priorities and are engaged to full transparency . We created a Key Account Management system for our major clients, ensuring consistency from project to project and market to market. COMMITMENT We developed powerful, validated and flexible proprietary research solutions in the marketing and loyalty field and powerful modelling procedures for enriching your data. But our clients’ needs always come first. Our solutions can never dictate research procedures. SOLUTIONS We guarantee high quality survey set up, data-gathering, - processing and analysis and are worthy of your trust in our resources. We were certified for the third time in a row with highest distinction. We guarantee maximum value . Our consultants ensure best practices whereas our research buyer assures best fieldwork prices. We want you to be satisfied when our work is done. QUALITY & VALUE PROCESSES We use the best possible internal and external partners for your research needs and are not forced to work with financially linked companies, regardless their competencies. Via Market Probe you will access a team of high profile senior researchers (all with an academic background) with experience across a wide variety of problem areas and skilled in coordinating large international projects.
  22. 22. More info? Feel free to contact Nanno Palte on 03/451.00.45 or [email_address] Trust our experience – Discover our innovation European headquarters Veldkant 37  B-2550 Kontich  Belgium Tel: +32 3 451 00 45 - Fax +32 3 457 57 47 www.marketprobe.com Nanno Palte, Vice President [email_address]

×