MASTERY JOURNEY TIMELINE
JULY 2014 - JUNE 2015
To successfully complete all my courses in
Media Design, MFA. Also to have a better
understanding of what my Mastery is and have a
clear idea of what direction I want to go in with
the new knowledge and skills gained during this
July 2014: Mastery: Personal Development and
Course Goal: To gain knowledge on past Masters and the
path to Mastery to help define and develop my own
Read Robert Greene’s Mastery and take notes on concepts that will
help develop my own mastery.
Watch Mentoring + Mastery + Power = Success with Author Robert
Outline a 12-month timeline of goals and tactics for each course.
August 2014: Defining Client Needs
Course Goal: To gain skills needed to get clients in a
competitive field. Develop stronger presentation skills.
Read and take note on the article "25 Creative Ways to gain NEW
Work on communication skills needed to obtain clients.
Watch “Small Business Secrets” with Dave Crenshaw at
September 2014: Brand Development
Course Goal: To further explore the process of a SWOT
analysis. Learn how to create and develop my own
Watch Lynda.com course “Developing Brand Identity Collateral” with Steve
page:1%0As:relevance%0Asa:true%0Aproducttypeid:2 Work on
communication skills needed to obtain clients.
Read article called “Strategic Brand Development Allows Your Company To
Research successful brands and unsuccessful brands and determine what
made them succeed or fail.
October 2014: Effective Copywriting
Course Goal: Develop copywriting skills. Gain skills in
generating appealing copy that will help me communicate
better with consumers.
Develop a journal to practice copywriting skills learned in this course.
To gain good copywriting elements watch “What is copywriting From: Writing
Marketing Copy” with Ian Lurie. http://www.lynda.com/Business-Online-
Read and note down key points in “Copywriting 101: How to Craft
Compelling Copy” and implement the tips in my writings.
November 2014: Design Research
Course Goal: To learn new techniques in researching for
design. Also to use what I learned to help in my creative
process and dig deeper into finding a more unique niche
for myself or for my clients.
Watch Lynda.com training video “The Science of Logo Design” with William
Use the 4 principles learned in the video which are “attention, response,
meaning, and memory” in my future designs.
Conduct research into new programs, skills, or tips that will help me in my
design and course work.
December 2014: Organizational Structures
Course Goal: To expand my knowledge on the roles and
positions in my field.
Organize findings from my research into a portfolio to use as reference
Watch Lynda.com training video Organizing media From: PowerPoint:
Using Photos and Video Effectively for Great Presentations with Richard
Review information in “WHAT'S "NEW" ABOUT NEW FORMS
OF ORGANIZING?” from Academy of Management Review. Apr2014, Vol. 39
Issue 2, p162-180. 19p. 1 Chart.
January 2015: Design Strategies and Motivation
Course Goal: To gain experience in programs I don’t have
much knowledge in. Also to learn techniques to effectively
communicate my concepts or ideas
Continue to research and gather tips and tools to add to my research
Create a list of programs that I’m unfamiliar with, which will help me in my
career. Research introduction courses or how-to videos on programs off my
Read and take notes from “5 Website Design Tips.” Public CIO. Winter2014,
Vol. 12 Issue 1, p13-13. 1p.
February 2015: Design Integration
Course Goal: Learn from past and present designers and
use knowledge gained as an inspiration for my own design
work. Organize my previous work and keep a history of my
Re-watch Robert Greene: "Mastery", Talks at Google
Continue adding information and tips to my research portfolio .
Read and gather notes on “Test-Driving the Future:
How Design Competitions Are Changing Innovation” Academy of
Management Perspectives. May2012, Vol. 26 Issue 2, p71-85. 15p. 2
March 2015: Multi-Platform Delivery
Course Goal: Gain knowledge in delivering projects in a
variety of platforms in a professional matter.
Complete Lynda.com course on “InDesign Secrets” with Anne-Marie
Read and take notes on “Photoshop Elements 12 adds mobile albums, slick
effects.” from PC World. Nov2013, Vol. 31 Issue 11, p116-119. 4p. 3 Color
Complete course work using new platforms learned from the past 9
April 2015: Measuring Design Effectiveness
Course Goal: Further gain research techniques. Learn
some marketing strategies I can use in a possible future
business or in any company I work for.
Read and take notes on “What Techniques are Used
by Marketing Researchers in Business?” from Journal of Marketing. Apr1977,
Vol. 41 Issue 2, p62-68. 7p. 4 Charts.
Watch Lynda.com training video “Marketing Tips” with Justin Seeley
Read and take notes on
“PROJECTIVE TECHNIQUES IN MARKETING RESEARCH.” from Journal
of Marketing. Apr1950, Vol. 14 Issue 5, p649-656. 8p.
May 2015: Thesis: Presentation of Design Solution
Course Goal: To dig deeper into the Media Design
industries. Learn more of the business aspect. Learn about
contracts and licensing, that will help me in a possible
future business, or being able to handle the responsibilities
attached to a leadership role.
Watch Lynda.com training video “Presentation design tips” from: InDesign
CS6: Interactive Documents with Mike Rankin http://www.lynda.com/Digital-
Watch Lynda.com training video “Tips for design and delivery of digital
presentations” from: Running a Design Business: Presentation Skills
with Petrula Vrontikis http://www.lynda.com/Business-Design-Business-
Start finalizing my multimedia campaign in this course, and develop create
June 2015: Professional Practice
Course Goal: To gain experience in presenting a
completed project in a professional environment. To
also experience gathering all my process work,
research, and findings into an organized professional
fashion to be presented.
Take knowledge and skills learned and implement them in my final
Research new job opportunities that new skills and knowledge gained will
Read and take notes on “The Innovation Effect of User Design: Exploring
Consumers' Innovation Perceptions of Firms Selling Products Designed by
Users.” from Journal of Marketing. Sep2012, Vol. 76 Issue 5, p18-32. 15p. 1
Black and White Photograph, 1 Diagram, 2 Charts, 2 Graphs.
Make an evaluation of everything learned over the 12 months.
Characteristic of Mentors in my field
Many years of experience.
Passionate about their work.
Great sense of humor
Mentors in my field
Ron Vazquez, Sr. Art Director. Creative Services at Feld Entertainment.
2001 US Highway 301, Palmetto FL 34221. (941) 721-1264 | ext. 31264
Sandy Prisbell, Senior Designer at Mattel. Sandy.Prisbell@Mattel.com
Cynthia Gravino, Ringling College of Art and Design's Associate Vice
President for Collaborative Enterprises. firstname.lastname@example.org
Irene Chen, Design Director at Hasbro, Inc.
Michelle Beres, Owner at Painting with a Twist - Trinity, FL & Tampa
(Carrollwood), FL. (813) 944-0038 email@example.com
Clark Prosperi, the Director of Art and founder of Let’s Create Art Learning
Center. 8111 Lakewood Ranch Main Street, Suite 102 Lakewood Ranch, FL
34202 (941) 361-1491
Industry / School Involvement:
Creative Writing Club
Creative Student Networking Group
Emerging Technology Group
Student Branding Society
Graphic Artists Guild
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