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MASTERY JOURNEY TIMELINE
MEDIA DESIGN
JULY 2014 - JUNE 2015
Nelani Palomino
End Goal:
To successfully complete all my courses in
Media Design, MFA. Also to have a better
understanding of what my Mas...
July 2014: Mastery: Personal Development and
Leadership
Course Goal: To gain knowledge on past Masters and the
path to Mas...
August 2014: Defining Client Needs
Course Goal: To gain skills needed to get clients in a
competitive field. Develop stron...
September 2014: Brand Development
Course Goal: To further explore the process of a SWOT
analysis. Learn how to create and ...
October 2014: Effective Copywriting
Course Goal: Develop copywriting skills. Gain skills in
generating appealing copy that...
November 2014: Design Research
Course Goal: To learn new techniques in researching for
design. Also to use what I learned ...
December 2014: Organizational Structures
Course Goal: To expand my knowledge on the roles and
positions in my field.
Strat...
January 2015: Design Strategies and Motivation
Course Goal: To gain experience in programs I don’t have
much knowledge in....
February 2015: Design Integration
Course Goal: Learn from past and present designers and
use knowledge gained as an inspir...
March 2015: Multi-Platform Delivery
Course Goal: Gain knowledge in delivering projects in a
variety of platforms in a prof...
April 2015: Measuring Design Effectiveness
Course Goal: Further gain research techniques. Learn
some marketing strategies ...
May 2015: Thesis: Presentation of Design Solution
Course Goal: To dig deeper into the Media Design
industries. Learn more ...
June 2015: Professional Practice
Course Goal: To gain experience in presenting a
completed project in a professional envir...
Characteristic of Mentors in my field
 Very knowledgeable
 Trustworthy
 Organized
 Many years of experience.
 Approac...
Mentors in my field
 Ron Vazquez, Sr. Art Director. Creative Services at Feld Entertainment.
2001 US Highway 301, Palmett...
Industry / School Involvement:
 Creative Writing Club
 Creative Student Networking Group
 Emerging Technology Group
 S...
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Mastery Journey Timeline - Nelani

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Mastery Journey Timeline
Media Design, MFA
Nelani Palomino

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Transcript of "Mastery Journey Timeline - Nelani"

  1. 1. MASTERY JOURNEY TIMELINE MEDIA DESIGN JULY 2014 - JUNE 2015 Nelani Palomino
  2. 2. End Goal: To successfully complete all my courses in Media Design, MFA. Also to have a better understanding of what my Mastery is and have a clear idea of what direction I want to go in with the new knowledge and skills gained during this program.
  3. 3. July 2014: Mastery: Personal Development and Leadership Course Goal: To gain knowledge on past Masters and the path to Mastery to help define and develop my own Mastery. Strategies:  Read Robert Greene’s Mastery and take notes on concepts that will help develop my own mastery.  Watch Mentoring + Mastery + Power = Success with Author Robert Greene https://www.youtube.com/watch?v=Bmxq1fo26hw  Outline a 12-month timeline of goals and tactics for each course.
  4. 4. August 2014: Defining Client Needs Course Goal: To gain skills needed to get clients in a competitive field. Develop stronger presentation skills. Strategies:  Read and take note on the article "25 Creative Ways to gain NEW clients” http://biznik.com/articles/25-creative-ways-to-gain-new- clients  Work on communication skills needed to obtain clients.  Watch “Small Business Secrets” with Dave Crenshaw at http://www.lynda.com/Business-Business-Skills-tutorials/Small- Business-Secrets/156584- 2.html?srchtrk=index:1%0Alinktypeid:2%0Aq:Gaining%2Bclients%0 Apage:1%0As:relevance%0Asa:true%0Aproducttypeid:2
  5. 5. September 2014: Brand Development Course Goal: To further explore the process of a SWOT analysis. Learn how to create and develop my own personal brand. Strategies:  Watch Lynda.com course “Developing Brand Identity Collateral” with Steve Harris” http://www.lynda.com/InDesign-tutorials/Developing-Brand-Identity- Collateral/114175- 2.html?srchtrk=index:1%0Alinktypeid:2%0Aq:Brand%2BDevelopment%0A page:1%0As:relevance%0Asa:true%0Aproducttypeid:2 Work on communication skills needed to obtain clients.  Read article called “Strategic Brand Development Allows Your Company To Shine“ http://www.adherecreative.com/brand-development/  Research successful brands and unsuccessful brands and determine what made them succeed or fail.
  6. 6. October 2014: Effective Copywriting Course Goal: Develop copywriting skills. Gain skills in generating appealing copy that will help me communicate better with consumers. Strategies:  Develop a journal to practice copywriting skills learned in this course.  To gain good copywriting elements watch “What is copywriting From: Writing Marketing Copy” with Ian Lurie. http://www.lynda.com/Business-Online- Marketing-tutorials/What-copywriting/149250/175045-4.html  Read and note down key points in “Copywriting 101: How to Craft Compelling Copy” and implement the tips in my writings. http://www.copyblogger.com/copywriting-101/
  7. 7. November 2014: Design Research Course Goal: To learn new techniques in researching for design. Also to use what I learned to help in my creative process and dig deeper into finding a more unique niche for myself or for my clients. Strategies:  Watch Lynda.com training video “The Science of Logo Design” with William Lidwell” http://www.lynda.com/Design-Logo-Design-tutorials/Science-Logo- Design/149123- 2.html?srchtrk=index:1%0Alinktypeid:2%0Aq:design%2Bresearch%0Apage :1%0As:relevance%0Asa:true%0Aproducttypeid:2  Use the 4 principles learned in the video which are “attention, response, meaning, and memory” in my future designs.  Conduct research into new programs, skills, or tips that will help me in my design and course work.
  8. 8. December 2014: Organizational Structures Course Goal: To expand my knowledge on the roles and positions in my field. Strategies:  Organize findings from my research into a portfolio to use as reference when needed.  Watch Lynda.com training video Organizing media From: PowerPoint: Using Photos and Video Effectively for Great Presentations with Richard Harrington http://www.lynda.com/PowerPoint-tutorials/Organizing- media/147022/183478-4.html  Review information in “WHAT'S "NEW" ABOUT NEW FORMS OF ORGANIZING?” from Academy of Management Review. Apr2014, Vol. 39 Issue 2, p162-180. 19p. 1 Chart.
  9. 9. January 2015: Design Strategies and Motivation Course Goal: To gain experience in programs I don’t have much knowledge in. Also to learn techniques to effectively communicate my concepts or ideas Strategies:  Continue to research and gather tips and tools to add to my research portfolio.  Create a list of programs that I’m unfamiliar with, which will help me in my career. Research introduction courses or how-to videos on programs off my list.  Read and take notes from “5 Website Design Tips.” Public CIO. Winter2014, Vol. 12 Issue 1, p13-13. 1p.
  10. 10. February 2015: Design Integration Course Goal: Learn from past and present designers and use knowledge gained as an inspiration for my own design work. Organize my previous work and keep a history of my projects. Strategies:  Re-watch Robert Greene: "Mastery", Talks at Google https://www.youtube.com/watch?v=J4v_34RRCeE  Continue adding information and tips to my research portfolio .  Read and gather notes on “Test-Driving the Future: How Design Competitions Are Changing Innovation” Academy of Management Perspectives. May2012, Vol. 26 Issue 2, p71-85. 15p. 2 Diagrams
  11. 11. March 2015: Multi-Platform Delivery Course Goal: Gain knowledge in delivering projects in a variety of platforms in a professional matter. Strategies:  Complete Lynda.com course on “InDesign Secrets” with Anne-Marie Concepción http://www.lynda.com/InDesign-tutorials/InDesign- Secrets/85324- 2.html?srchtrk=index:1%0Alinktypeid:2%0Aq:Multi%2Bmedia%2Bdesign% 0Apage:1%0As:relevance%0Asa:true%0Aproducttypeid:2  Read and take notes on “Photoshop Elements 12 adds mobile albums, slick effects.” from PC World. Nov2013, Vol. 31 Issue 11, p116-119. 4p. 3 Color Photographs.  Complete course work using new platforms learned from the past 9 months.
  12. 12. April 2015: Measuring Design Effectiveness Course Goal: Further gain research techniques. Learn some marketing strategies I can use in a possible future business or in any company I work for. Strategies:  Read and take notes on “What Techniques are Used by Marketing Researchers in Business?” from Journal of Marketing. Apr1977, Vol. 41 Issue 2, p62-68. 7p. 4 Charts.  Watch Lynda.com training video “Marketing Tips” with Justin Seeley http://www.lynda.com/Business-Online-Marketing-tutorials/Marketing- Tips/151545- 2.html?srchtrk=index:1%0Alinktypeid:2%0Aq:marketing%2Btips%0Apage:1 %0As:relevance%0Asa:true%0Aproducttypeid:2  Read and take notes on “PROJECTIVE TECHNIQUES IN MARKETING RESEARCH.” from Journal of Marketing. Apr1950, Vol. 14 Issue 5, p649-656. 8p.
  13. 13. May 2015: Thesis: Presentation of Design Solution Course Goal: To dig deeper into the Media Design industries. Learn more of the business aspect. Learn about contracts and licensing, that will help me in a possible future business, or being able to handle the responsibilities attached to a leadership role. Strategies:  Watch Lynda.com training video “Presentation design tips” from: InDesign CS6: Interactive Documents with Mike Rankin http://www.lynda.com/Digital- Publishing-Suite-tutorials/Presentation-design-tips/97963/107311-4.html  Watch Lynda.com training video “Tips for design and delivery of digital presentations” from: Running a Design Business: Presentation Skills with Petrula Vrontikis http://www.lynda.com/Business-Design-Business- tutorials/Tips-design-delivery-digital-presentations/124071/146254-4.html  Start finalizing my multimedia campaign in this course, and develop create leave behinds.
  14. 14. June 2015: Professional Practice Course Goal: To gain experience in presenting a completed project in a professional environment. To also experience gathering all my process work, research, and findings into an organized professional fashion to be presented. Strategies:  Take knowledge and skills learned and implement them in my final presentation.  Research new job opportunities that new skills and knowledge gained will apply to.  Read and take notes on “The Innovation Effect of User Design: Exploring Consumers' Innovation Perceptions of Firms Selling Products Designed by Users.” from Journal of Marketing. Sep2012, Vol. 76 Issue 5, p18-32. 15p. 1 Black and White Photograph, 1 Diagram, 2 Charts, 2 Graphs.  Make an evaluation of everything learned over the 12 months.
  15. 15. Characteristic of Mentors in my field  Very knowledgeable  Trustworthy  Organized  Many years of experience.  Approachable  Passionate about their work.  Successful  Great sense of humor
  16. 16. Mentors in my field  Ron Vazquez, Sr. Art Director. Creative Services at Feld Entertainment. 2001 US Highway 301, Palmetto FL 34221. (941) 721-1264 | ext. 31264  Sandy Prisbell, Senior Designer at Mattel. Sandy.Prisbell@Mattel.com  Cynthia Gravino, Ringling College of Art and Design's Associate Vice President for Collaborative Enterprises. cgravino@ringling.edu  Irene Chen, Design Director at Hasbro, Inc. https://www.linkedin.com/pub/irene-chen/43/722/a1a  Michelle Beres, Owner at Painting with a Twist - Trinity, FL & Tampa (Carrollwood), FL. (813) 944-0038 studio107@paintingwithatwist.com  Clark Prosperi, the Director of Art and founder of Let’s Create Art Learning Center. 8111 Lakewood Ranch Main Street, Suite 102 Lakewood Ranch, FL 34202 (941) 361-1491
  17. 17. Industry / School Involvement:  Creative Writing Club  Creative Student Networking Group  Emerging Technology Group  Student Branding Society  Graphic Artists Guild  AIGA
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