Endurance Program Benchmarking Run Walk Ride 2013
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Endurance Program Benchmarking Run Walk Ride 2013

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Using the 2013 P2P Benchmark Report we explored the state of the Endurance Fundraising industry.

Using the 2013 P2P Benchmark Report we explored the state of the Endurance Fundraising industry.

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  • Welcome!
  • For the sake of the title of today’s session we are going to refer to all things as Endurance…

Endurance Program Benchmarking Run Walk Ride 2013 Endurance Program Benchmarking Run Walk Ride 2013 Presentation Transcript

  • 7/9/2014 Footer 1 ENDURANCE PROGRAM BENCHMARKING Nancy Palo, Blackbaud Interactive Strategy Consultant
  • 7/9/2014 Blackbaud Confidential 2
  • 7/9/2014 Blackbaud Confidential 3
  • 7/9/2014 Blackbaud Confidential 4 •The Endurance Program Landscape •Endurance Benchmarks: Blackbaud’s 2012 Peer to Peer Fundraising Benchmark Report and if we have time…. • Running + Charity = True Love (from one data geek to another!) TODAY’S PRESENTATION
  • 7/9/2014 Blackbaud Confidential 5 THE ENDURANCE PROGRAM LANDSCAPE
  • 7/9/2014 Blackbaud Confidential 6 ENDURANCE PROGRAMS
  • 7/9/2014 Blackbaud Confidential 7 TOP ENDURANCE PROGRAM REVENUE (IN MILLIONS) 114 125 130 107 105 98 2006 2007 2008 2009 2010 2011 Run Walk Ride Top 30: Endurance Programs Please note: Since 2006, only 1-2 Endurance programs made the Top 30 list each year. At this time there is not a comprehensive list of all endurance programs. Endurance Programs produced 6% of Top 30 Run Walk Ride Revenue in 2011
  • 7/9/2014 Blackbaud Confidential 8 TYPES OF EVENTS
  • 7/9/2014 Blackbaud Confidential 9 TYPES OF PARTNERSHIPS 1. Beneficiary 2. Guaranteed Entry 3. Sponsorships
  • 7/9/2014 Blackbaud Confidential 10 FUNDRAISING OPPORTUNITIES Revenue for Charity Partners Optional Fundraising Donation From Organizer Required Minimums
  • 7/9/2014 Blackbaud Confidential 11 ENDURANCE BENCHMARKS: BLACKBAUD’S 2012 PEER TO PEER FUNDRAISING BENCHMARK REPORT
  • 7/9/2014 Blackbaud Confidential 12 •Data from 80 campaigns was used to compile results •Endurance fundraisers out perform all Peer to Peer Fundraisers •Donors give more to endurance fundraisers KEY ENDURANCE FINDINGS FROM 2012 REPORT
  • 7/9/2014 Blackbaud Confidential 13 Runs/Walks with Reg Fee $227.55 Runs /Walks with No Reg Fee $328.04 Long Distance Runs/Walks $588.27 Cycling Events $669.29 Enduranc e Events $1,325.75 AVERAGE DOLLARS RAISED PER FUNDRAISER Endurance Fundraisers Out Perform all Peer to Peer Fundraisers
  • 7/9/2014 Blackbaud Confidential 14 FUNDRAISING ENDURANCE PARTICIPANTS Key Performance Indicator All Participants Fundraising Participants Average Number of Emails Sent Per Participant 23.74 41.30 Average Dollars Raised Per Participant $1005.74 $1325.75 Average Number of Gifts Per Participant 12.88 18.23 Percentage of Participants Who Raise One or More Gifts 38.92% 49.36%
  • 7/9/2014 Blackbaud Confidential 15 NEW VS RETURNING ENDURANCE PARTICIPANTS Key Performance Indicator New Participants Returning Participants Average Number of Emails Sent Per Participant 22.94 57.22 Average Dollars Raised Per Participant $814.71 $1553.00 Average Number of Gifts Per Participant 11.64 14.95 Percentage of Participants Who Raise One or More Gifts 74.35% 78.17%
  • 7/9/2014 Blackbaud Confidential 16 Runs /Walks with No Reg Fee $47.63 Runs/Wal ks with Reg Fee $53.05 Long Distance Runs/Walk s 59.67 Cycling Events $68.10 Endurance Events $71.08 AVERAGE ONLINE GIFT AMOUNT Endurance Donors Give More than all Peer to Peer Donors
  • 7/9/2014 Blackbaud Confidential 17 RUNNING + CHARITY = TRUE LOVE (FROM ONE DATA GEEK TO ANOTHER!)
  • 7/9/2014 Blackbaud Confidential 18
  • 7/9/2014 Blackbaud Confidential 19 THE RUNNING INDUSTRY IS EXPLOSIVE
  • 7/9/2014 Blackbaud Confidential 20 QUOTES FROM RUNNING USA’S 2012 STATE OF RUNNING REPORT “Running and charity are almost becoming so synonymous that you almost cannot mention one without the other.” “More and more events are aligning themselves with charities and runners are sporting team jerseys to support the cause.” “There is no doubt that the part of the increase in road race entrants over the past decade has been driven by charitable running.”
  • 7/9/2014 Blackbaud Confidential 21 DEMOGRAPHICS FROM RUNNING USA’S 2013 NATIONAL RUNNER’S SURVEY Core Runner Demographics & Behaviors Average Age: 41.2 56.4% Female 43.6% are Male 65.5 % Married 75.8 % Bachelor’s Degree or Higher 88.1 % White/Caucasian 73.3% Household Income is $75K+ 56.7 % Use Facebook Daily 87.5 % Register for Races Online 74.2 % Use Smartphones 66.3 % are Likely to Travel Overnight for a Race
  • 7/9/2014 Blackbaud Confidential 22 HOW DO YOUR PARTICIPANTS COMPARE? 1 OF 2 59% 62% 41% 38% Runner Female vs Male Ratio Female Male Running USA Data Sample Charity Data
  • 7/9/2014 Blackbaud Confidential 23 HOW DO YOUR PARTICIPANTS COMPARE? 2 OF 2 35.3 35.2 38.2 36.5 Runner’s Average Age Female Average Age Male Average Age Running USA Data Sample Charity Data
  • 7/9/2014 Blackbaud Confidential 24 • Compare your endurance program data to Blackbaud’s 2012 Peer to Peer Fundraising Benchmark Report. - Are your participant’s performing above or beyond the median levels presented in the report? - In areas where you are below, what strategies do you have in place to improve these numbers? • Compare your constituent’s demographics to Running USA’s National Runner’s Survey. - Mine organizational constituents to match the demographics in the survey and target them to fundraise on your behalf. - Use data comparisons to develop your endurance program acquisition strategies. • If you don’t have an endurance program, START one! KEY TAKEAWAYS