Supporting the brand with reusable content - CSA12
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Learn about how overcoming content strategy silos can impact your brand and revenues. ...
Learn about how overcoming content strategy silos can impact your brand and revenues.
This presentation will look at how trends in modern purchasing habits and content consumption are driving more holistic content strategies. Today's content must be more agile, and there is more pressure for portable, multi-purpose content assets.
The case study portion will look at a manufacturer of medical devices that developed a global CS to bring benefits to both brand equity and bottom line. In it, users are able to access and contribute to content from any device or platform, and build up their own content stories from reusable modules, deliverable to any format. This case study is also contained in Ann Rockley's new book: Managing Enterprise Content - An Unified Content Strategy.
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