Email Marketing is very effective, but it's even more effective when the content of the emails is specifically targeted to appeal to subscribers based on certain criteria. The more relevant the content, the more likely it is that the subscriber will interact with it.
Identifying groups of subscribers within your mailing list based on certain criteria is called Email Segmentation, and it's a great way to step up your Email Marketing efforts to boost engagement and conversion.
You can also view the blog post that this SlideShare presentation is based on at http://bit.ly/1jv1n47.
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