CREATING A
METHODOLOGY
And the Myth of Perfection
Corey Vilhauer Now What? 2014
I’M COREY
VILHAUER
@mrvilhauer
“I’m sorry, I must be the worst
speaker you’ve ever seen.”
- Me, Probably.
LET’S TALK ABOUT
WEB CONTENT
“I’m sorry, we must be the worst
team you’ve ever worked with.”
- A Real Client
METHODOLOGIES
WHAT A METHODOLOGY IS
METHODOLOGY
A formal documentation of a
set of processes
ASK A QUESTION
RESEARCH A PROBLEM
FORM A HYPOTHESIS
TEST THE HYPOTHESIS
COMMUNICATE/CHANGE
METHODOLOGIES
ALLOW FOR
REPLICATION
EACH
COMPANY
IS DIFFERENT
EACH
INITIATIVE
IS DIFFERENT
EACH
PROJECT
IS DIFFERENT
EACH
ONE OF US
IS DIFFERENT
WE
ARE ALL
SNOWFLAKES
METHODOLOGIES
WHAT A METHODOLOGY IS
WHY THEY MATTER
“We don’t really have a process for
getting articles approved.”
- A Real Client
“We send things to university
relations but we are never really
sure when they’re finally
published.”
- A Real Client
“LOL”
- A Real Client
1. COMMUNICATE
OUR PROCESSES
2. STANDARDIZE
OUR PATH
3. ALLOW FOR
THOUGHTFUL
VARIANCES
YOU CAN’T BREAK
THE RULES IF YOU
DON’T MAKE THE
RULES
YOU CAN’T BREAK
THE RULES IF YOU
DON’T MAKE THE
RULES
METHODOLOGIES
WHAT A METHODOLOGY IS
WHY THEY MATTER
HOW TO BEGIN
XX
THESE ARE GUIDES
NOT METHODOLOGIES
A GUIDE, NOT A MAP
WE CAN’T
TELL YOU
WHAT
TO DO
ALWAYS BE COLLECTING
X X
MAKE A LIST
DETERMINE HOW
DETERMINE WHY
BRING ‘EM TOGETHER
YOU ARE NEVER FINISHED
“Instead of driving an idea blindly
into the world … you are guided by
the feedback you get. There are no
beginnings or en...
METHODOLOGIES
COMMUNICATION
REPLICATION
CHANGE
THANK YOU
www.eatingelephant.com/nowwhat2014
@mrvilhauer
for notes and resources:
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Creating a Methodology: The Myth of Perfection

151

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Presented by Corey Vilhauer at the Now What? 2014 conference on April 24, 2014 in Sioux Falls, SD.

We talk about content strategy, post-launch analytics, and general site maintenance, but we’re all plagued by one question: how do we do this? The answer, of course, is vague and frustrating: IT DEPENDS. We’ll discuss the myth of the perfect methodology – the fact that, no matter what, we cannot stop adapting, changing and improving our methods, and in the process we will begin to shift the discussion from WHAT makes a methodology to HOW we put together one of our own.

Published in: Internet, Technology, Business

Creating a Methodology: The Myth of Perfection

  1. 1. CREATING A METHODOLOGY And the Myth of Perfection Corey Vilhauer Now What? 2014
  2. 2. I’M COREY VILHAUER @mrvilhauer
  3. 3. “I’m sorry, I must be the worst speaker you’ve ever seen.” - Me, Probably.
  4. 4. LET’S TALK ABOUT WEB CONTENT
  5. 5. “I’m sorry, we must be the worst team you’ve ever worked with.” - A Real Client
  6. 6. METHODOLOGIES WHAT A METHODOLOGY IS
  7. 7. METHODOLOGY A formal documentation of a set of processes
  8. 8. ASK A QUESTION RESEARCH A PROBLEM FORM A HYPOTHESIS TEST THE HYPOTHESIS COMMUNICATE/CHANGE
  9. 9. METHODOLOGIES ALLOW FOR REPLICATION
  10. 10. EACH COMPANY IS DIFFERENT
  11. 11. EACH INITIATIVE IS DIFFERENT
  12. 12. EACH PROJECT IS DIFFERENT
  13. 13. EACH ONE OF US IS DIFFERENT
  14. 14. WE ARE ALL SNOWFLAKES
  15. 15. METHODOLOGIES WHAT A METHODOLOGY IS WHY THEY MATTER
  16. 16. “We don’t really have a process for getting articles approved.” - A Real Client
  17. 17. “We send things to university relations but we are never really sure when they’re finally published.” - A Real Client
  18. 18. “LOL” - A Real Client
  19. 19. 1. COMMUNICATE OUR PROCESSES
  20. 20. 2. STANDARDIZE OUR PATH
  21. 21. 3. ALLOW FOR THOUGHTFUL VARIANCES
  22. 22. YOU CAN’T BREAK THE RULES IF YOU DON’T MAKE THE RULES YOU CAN’T BREAK THE RULES IF YOU DON’T MAKE THE RULES
  23. 23. METHODOLOGIES WHAT A METHODOLOGY IS WHY THEY MATTER HOW TO BEGIN
  24. 24. XX THESE ARE GUIDES NOT METHODOLOGIES
  25. 25. A GUIDE, NOT A MAP
  26. 26. WE CAN’T TELL YOU WHAT TO DO
  27. 27. ALWAYS BE COLLECTING
  28. 28. X X
  29. 29. MAKE A LIST
  30. 30. DETERMINE HOW
  31. 31. DETERMINE WHY
  32. 32. BRING ‘EM TOGETHER
  33. 33. YOU ARE NEVER FINISHED
  34. 34. “Instead of driving an idea blindly into the world … you are guided by the feedback you get. There are no beginnings or endings - just small steps forward. - Robin Sloan
  35. 35. METHODOLOGIES COMMUNICATION REPLICATION CHANGE
  36. 36. THANK YOU www.eatingelephant.com/nowwhat2014 @mrvilhauer for notes and resources:
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