Twitter: The Basics

Twitter: What You Need to Know August 19, 2011 Jay Vasse NowSourcing, Inc.

What is Twitter?
Old Definition
“ A social networking and microblogging service that allows you to answer the question, ‘What are you doing?’ by sending short text messages 140 characters in length, called ‘tweets’, to your friends, or ‘followers.’”
New Definition “ Twitter is a real-time information network that connects you to the latest information about what you find interesting.” Why has it changed? Nobody cares what you’re doing!

What Is Twitter, Really?
Communication
Networking
Education
News
Real-time:

The Dos & Don’ts of Twitter
Don’t follow a bunch of people and expect them to follow you back
Don’t leave your your bio empty or fill it with nonsense
Don’t automate DMs or schedule too many tweets at one time
Don’t use irrelevant or generic hashtags to get your post included in a search
Don’t be afraid to talk to professionals/people you don’t know in person
Do follow interesting people and RT or reply to them
Do fill out your bio with interests and things you will tweet about
Do send personal DMs and humanize everything you do
Do use hashtags for Twitter chats and to focus on a specific event or group of people
Do talk to and interact with everyone!

Don’t Do Do

Reply vs Mention Who sees them?
Replies
Person tweeting (Todd)
Username at the beginning (Jay)
Accounts that follow BOTH accounts involved
Mentions
Person tweeting (Todd)
Username used in the tweet (Jay)
Accounts that follow both accounts involved
Accounts that follow the person tweeting (Todd)

Retweet: Traditional & Official
Traditional
RT @username
Credits user and others
Notifies the user that he was retweeted
Allows you to edit/add to the tweet (your thoughts)
Is a separate independent tweet
Official
Person being retweeted doesn’t know unless he looks
Followers won’t see your name or avatar
Can’t be found via search

Retweets, continued Traditional Official

Twitter Search In real time
Get the latest updates on just about ANYTHING
Connect with customers while they have you in their mind
Use boolean search operators to find the people you’re looking for
Can also use advanced search
Real time! Real time!

Make Your Tweets Stand Out
Use interesting statistics
Ask for advice or recommendations
Promote other Twitter users
Stay focused on your interests
Be creative in your 140 characters
Be fast and fresh

Contact
Jay Vasse
[email_address]
502.442.7914
nowsourcing.com
@ JayVasse
linkedin.com/in/ jayvasse

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Twitter: The Basics

by NowSourcing, Inc. on Sep 07, 2011

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Twitter: The Basics — Presentation Transcript