Twitter: The Basics


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  • Hashtag hoarding is more like keyword spamming
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  • Twitter: The Basics

    1. 1. Twitter: What You Need to Know August 19, 2011 Jay Vasse NowSourcing, Inc.
    2. 2. What is Twitter? <ul><li>Old Definition </li></ul><ul><li>“ A social networking and microblogging service that allows you to answer the question, ‘What are you doing?’ by sending short text messages 140 characters in length, called ‘tweets’, to your friends, or ‘followers.’” </li></ul>New Definition “ Twitter is a real-time information network that connects you to the latest information about what you find interesting.” Why has it changed? Nobody cares what you’re doing!
    3. 3. What Is Twitter, Really? <ul><li>Communication </li></ul><ul><li>Networking </li></ul><ul><li>Education </li></ul><ul><li>News </li></ul>Real-time:
    4. 4. The Dos & Don’ts of Twitter <ul><li>Don’t follow a bunch of people and expect them to follow you back </li></ul><ul><li>Don’t leave your your bio empty or fill it with nonsense </li></ul><ul><li>Don’t automate DMs or schedule too many tweets at one time </li></ul><ul><li>Don’t use irrelevant or generic hashtags to get your post included in a search </li></ul><ul><li>Don’t be afraid to talk to professionals/people you don’t know in person </li></ul><ul><li>Do follow interesting people and RT or reply to them </li></ul><ul><li>Do fill out your bio with interests and things you will tweet about </li></ul><ul><li>Do send personal DMs and humanize everything you do </li></ul><ul><li>Do use hashtags for Twitter chats and to focus on a specific event or group of people </li></ul><ul><li>Do talk to and interact with everyone! </li></ul>
    5. 5. Don’t Do Do
    6. 6. Reply vs Mention Who sees them? <ul><li>Replies </li></ul><ul><li>Person tweeting (Todd) </li></ul><ul><li>Username at the beginning (Jay) </li></ul><ul><li>Accounts that follow BOTH accounts involved </li></ul><ul><li>Mentions </li></ul><ul><li>Person tweeting (Todd) </li></ul><ul><li>Username used in the tweet (Jay) </li></ul><ul><li>Accounts that follow both accounts involved </li></ul><ul><li>Accounts that follow the person tweeting (Todd) </li></ul>
    7. 7. Retweet: Traditional & Official <ul><li>Traditional </li></ul><ul><li>RT @username </li></ul><ul><li>Credits user and others </li></ul><ul><li>Notifies the user that he was retweeted </li></ul><ul><li>Allows you to edit/add to the tweet (your thoughts) </li></ul><ul><li>Is a separate independent tweet </li></ul><ul><li>Official </li></ul><ul><li>Person being retweeted doesn’t know unless he looks </li></ul><ul><li>Followers won’t see your name or avatar </li></ul><ul><li>Can’t be found via search </li></ul>
    8. 8. Retweets, continued Traditional Official
    9. 9. Twitter Search In real time <ul><li>Get the latest updates on just about ANYTHING </li></ul><ul><li>Connect with customers while they have you in their mind </li></ul><ul><li>Use boolean search operators to find the people you’re looking for </li></ul><ul><li>Can also use advanced search </li></ul><ul><li>Real time! Real time! </li></ul>
    10. 10. Make Your Tweets Stand Out <ul><li>Use interesting statistics </li></ul><ul><li>Ask for advice or recommendations </li></ul><ul><li>Promote other Twitter users </li></ul><ul><li>Stay focused on your interests </li></ul><ul><li>Be creative in your 140 characters </li></ul><ul><li>Be fast and fresh </li></ul>
    11. 11. Contact <ul><ul><ul><ul><ul><li>Jay Vasse </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>[email_address] </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>502.442.7914 </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li> </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>@ JayVasse </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li> jayvasse </li></ul></ul></ul></ul></ul>