Social Media Presentation

Slide 1: Everything You Always Wanted to Know About Social Media (but were afraid to ask) Brian Wallace, President, NowSourcing, Inc.

Slide 2: Overview • What is Social Media? • Know Your Way Around • Dispelling Myths • Planning Your Social Media Strategy • How Do You Measure Success? • Reputation Management • Q&A

Slide 3: What is Social Media Marketing? “Social Media Marketing (SMM) combines the goals of internet marketing with social media sites…[through]…viral marketing to build idea or brand awareness, increase visibility, and possibly sell a product or service...” http://en.wikipedia.org/wiki/Social_media_marketing

Slide 4: Social Media Marketing Cycle Initial Buzz/Conversation Authority Links Google Rankings Continue the conversation

Slide 5: Ok, but What Actually is it? • Aggregation • Blogging Conversation • Bookmarking Conversion • Microblogging Google Ranking • Social News Links • Social Networking

Slide 6: • What is Social Media? • Know Your Way Around • Dispelling Myths • Planning Your Social Media Strategy • How Do You Measure Success? • Reputation Management • Q&A

Slide 8: It’s a Jungle Out There…

Slide 9: Blogs Really Matter

Slide 10: Blogs are Growing

Slide 11: …and People Read Blogs

Slide 12: Twitter • Followers • Data Mining • Customer Service • Breaking News • Good old chat • High user adoption, even when service is down

Slide 13: RSS • Grab Headlines • Feed Readers • Share • 2nd Inbox?

Slide 15: Dispelling Myths Myth #1: Social Media = adding site widgets. Reality: You need to rework your site.

Slide 16: Dispelling Myths Myth #2: Isn’t social media just for “kids” ? Reality: Nope, social media is for all.

Slide 17: Dispelling Myths Myth #3: I’m a small business, does social media really apply to me? Reality: It was made for you.

Slide 19: Planning Your Social Media Strategy • Set your goals • Establish team responsibilities • Find the “influencers” • Listen to the good, the bad, and the ugly • Join the conversation • Listen some more • Measure against goals

Slide 20: Everything You Know is Wrong • Front page for hated stories?

Slide 21: Everything You Know is Wrong • Success or failure?

Slide 23: How to Measure Success • New industry, lots of debate • Traditional ROI need not apply • Conversations • Links • Authority • Google Links • CPM models • Response Time • Sales • PR

Slide 25: • What is Social Media? • Know Your Way Around • Dispelling Myths • Planning Your Social Media Strategy • How do you measure success? • Reputation Management • Q&A

Slide 26: Reputation Management • Proactive = raw, unvarnished opinion • Reactive = PR nightmare Danger! Danger!

Slide 27: Do it Yourself / Not Doing it Hurts “Dell Support” • 450+ searches/day • 24k+ in January 2007 Oh my!

Slide 28: • What is Social Media? • Know Your Way Around • Dispelling Myths • Planning Your Social Media Strategy • How do you measure success? • Reputation Management • Q&A

Slide 29: Questions?

Slide 30: Contact Brian Wallace bwallace@nowsourcing.com 502.442.7914 nowsourcing.com/blog twitter.com/nowsourcing

Slide 31: Credits http://www.flickr.com/photos/stabilo-boss/93136022/sizes/o/ http://informationarchitects.jp/web-trend-map-2008-beta/ http://www.sifry.com/alerts/Slide0005.gif http://www.sifry.com/alerts/Slide0006.gif http://www.emarketer.com/images/chart_gifs/094001-095000/094505.gif http://www.gapingvoid.com/history76156222.jpg http://www.fredfrap.com/intro%20page%208.29.02.htm http://mashable.com/2007/06/23/facebook-in-40-years/ http://flickr.com/photos/38521378@N00/792997159/ http://www.hatedorloved.com/index.php?view=unpopular http://www.money.co.uk/article/1000390-13-year-old-steals-dads-credit-card-to-buy-hookers.htm http://www.mesheast.com/radian6-lands-worldwide-leading-pr-firm-weber-shandwick/6/ http://flickr.com/photos/intrigueimages/315265442/ http://flickr.com/photos/jhhwild/1781000505/

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